Bilibili Inc. (BILI) Form 6-K — Aug 27, 2026
Bilibili reported second quarter 2026 total net revenues of RMB7.94 billion (US$1.17 billion), up 8% year over year, powered by advertising revenue growth of 28% to RMB3.13 billion (US$461.4 million). Net profit jumped 55% year over year to RMB339.1 million (US$50.0 million) with net margin expanding to 4.3%, while adjusted net profit rose 25% to RMB703.6 million and gross margin improved to 37.2%, marking the company's 16th consecutive quarter of margin expansion. Mobile games revenue fell 14% year over year to RMB1.39 billion (US$205.1 million) as San Guo: Mou Ding Tian Xia lapped a high base, while DAUs grew 7% to 116.5 million and total user time spent rose 14% year over year.
Key figures
- Eps
- Q2 basic RMB0.82 (US$0.12); diluted RMB0.78 (US$0.11)
- Revenue
- RMB7.94 billion (US$1.17 billion) for Q2 2026
- Net Income
- RMB339.1 million (US$50.0 million), +55% YoY
- Total Debt
- RMB9.51 billion (RMB4.88 billion short-term loans and current portion of long-term debts plus RMB4.64 billion long-term debts)
- Revenue Yoy
- +8% YoY
- Total Assets
- RMB42.48 billion as of June 30, 2026
- Cash Position
- RMB24.30 billion (US$3.58 billion) in cash, time deposits and short-term investments as of June 30, 2026
- Dau Yoy
- +7%
- Employees
- 8287
- H1 Revenue
- RMB15.41 billion, +7% YoY
- Vas Revenue
- RMB2.97 billion (US$437.3 million), +5% YoY
- Dau Millions
- 116.5
- Gross Margin
- 37.2% vs 36.5% a year ago
- Gross Profit
- RMB2.95 billion (US$435.5 million), +10% YoY
- H1 Net Profit
- RMB541.1 million, +161% YoY
- Mau Millions
- 371
- Buyback Ytd2026
- 5.8 million listed securities for ~US$118 million under 2026 and November 2024 programs
- Premium Members
- 25.7 million, +9% YoY
- Adjusted Eps Basic
- RMB1.69 (US$0.25); diluted RMB1.58 (US$0.23)
- H1 Exchange Losses
- RMB164.2 million
- Total User Time Yoy
- +14%
- Adjusted Net Margin
- 8.9% vs 7.6% a year ago
- Adjusted Net Profit
- RMB703.6 million (US$103.7 million), +25% YoY
- Advertising Revenue
- RMB3.13 billion (US$461.4 million), +28% YoY
- Mobile Games Revenue
- RMB1.39 billion (US$205.1 million), -14% YoY
- Monthly Paying Users
- 33.9 million, +7% YoY
- H1 Operating Cash Flow
- RMB2.95 billion
- Ip Derivatives Revenue
- RMB449.8 million (US$66.3 million), +2% YoY
- Profit From Operations
- RMB372.9 million, +48% YoY
- Daily Time Spent Minutes
- 113
- Buyback2026 Program Size
- US$300 million over two years, approved June 2026
- Buyback2026 Program Executed
- 1.9 million listed securities for ~US$31.3 million as of June 30, 2026
AI analysis
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