Purple Innovation, Inc. (PRPL) Form 8-K — Aug 10, 2026
Purple Innovation reported second quarter 2026 net revenue of $98.3 million, down 6.5% from $105.1 million a year earlier, as wholesale revenue fell 19.1% to $37.4 million amid continued category softness. Showroom revenue was the bright spot, up 16.6%, while the company acknowledged it fell short of its top-line expectations. Profitability improved markedly: GAAP net loss narrowed to $3.2 million from $17.4 million, adjusted EBITDA swung to positive $2.1 million from a $2.4 million loss, and gross margin expanded roughly 470 basis points to 45.2%, helped by a $5.3 million tariff refund and an expense reclassification that added about 500 basis points to gross margin.
Key figures
- Revenue
- 98270000
- Guidance
- 2026 revenue guidance lowered to $420-$440 million; adjusted EBITDA guidance maintained at $20-$25 million for fiscal 2026
- Revenue Yoy
- -6.5%
- Cash Position
- 23300000
- Gross Margin
- 45.2%
- Gross Profit
- 44413000
- Tariff Refund
- 5300000
- Adjusted EBITDA
- 2066000
- Net Inventories
- 55400000
- Wholesale Revenue Q2
- 37400000
- Operating Expenses Q2
- 48700000
- Wholesale Revenue Yoy
- -19.1%
- Gross Margin Yoy Change
- +470bps
- Ytd Operating Cash Flow
- 3600000
- Showroom Revenue Growth
- 16.6%
- Shares Outstanding Class A
- 4353000
- Adjusted EBITDAimprovement
- 4400000
- Related Party Debt Current Portion
- 127006000
- Ytd Operating Cash Flow Improvement
- 30700000
Price after filing
Close on the filing date to close N calendar days later (from $9.58). Historical, not a forecast.
AI analysis
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.