Purple Innovation, Inc. (PRPL) Form 10-Q — Aug 11, 2026
Purple Innovation's Q2 2026 revenue fell 6.5% to $98.3 million while its net loss narrowed dramatically to $3.2 million from $17.3 million a year ago, driven by a 45.2% gross margin, $5.5 million in tariff refunds, and a 14.3% cut in operating expenses. Showrooms grew 16.6% while wholesale fell 19.1% on consideration-paid-to-customer revenue presentation and soft industry demand, and the company generated positive operating cash flow of $3.6 million for the first half.
Key figures
- Revenue
- 98270000
- Total Debt
- 127006000
- Revenue Yoy
- -6.5%
- Total Assets
- 264496000
- Cash Position
- 23300000
- Shares Outstanding
- 4,353,109 Class A and 6,523 Class B as of August 10, 2026 (post-split)
- Gross margin pct
- 45.2
- Six month revenue
- 194000000
- Accumulated deficit
- 659051000
- Interest expense q2
- 7812000
- Reverse split ratio
- 1-for-25
- Showroom revenue growth
- 16.6%
- Tariff refunds received
- 5500000
- Ecommerce revenue change
- -1.4%
- Wholesale revenue change
- -19.1%
- Prior year gross margin pct
- 40.5
- Related party debt maturity
- April 30, 2027
- Warrant liability fair value
- 15715000
- Operating cash flow six months
- 3636000
- Largest customer pct of receivables
- 52.4%
Price after filing
Close on the filing date to close N calendar days later (from $9.58). Historical, not a forecast.
AI analysis
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