High Tide Inc. (HITI) Form 6-K — Sep 23, 2026
High Tide announced that its Canna Cabana brand ranks first among Canadian cannabis retailers in brand awareness at 36% nationally, up from 29% in Q3 2025 and 11% at the 2021 launch of its discount club model, per a Rebel & Thorn Q3 2026 report. Canna Cabana led every regional market measured, and 23% of surveyed consumers named it the retailer they shop at most often, more than double the next-ranked competitor Fire & Flower at 11%.
Key figures
- Option expiry
- 3 years
- Vesting period
- 2 years
- Canadian stores
- 232
- Options granted
- 103000
- Alberta awareness
- 55%
- Awareness q3 2025
- 29%
- Ontario awareness
- 42%
- Market share ex bc
- 14%
- Shop most often share
- 23%
- Awareness q4 2021 launch
- 11%
- National brand awareness
- 36%
- Next ranked shop most often
- 11%
- Daily consumer primary share
- 27%
- Remexian german market share
- 10.5%
- Next ranked fire flower awareness
- 25%
AI analysis
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