HERC HOLDINGS INC (HRI) Form 8-K — Oct 26, 2026
Herc Holdings announced a planned CEO succession: President Aaron Birnbaum will succeed Larry Silber as CEO effective January 1, 2027, with Silber transitioning to Executive Chairman after 11 years as CEO. Birnbaum, 60, has 35+ years at Herc, serving as COO from 2020 to 2025 and President since January 2026. His compensation package includes a $975,000 base salary, 125% target bonus, and an expected ~$4.25 million 2027 equity award. Concurrent board changes include Michael Kelly becoming lead independent director and Patrick Campbell moving from chairman to independent director and Audit Committee chair.
Key figures
- Locations
- 607
- Employees approx
- 10000
- Silber base salary
- 600000
- Birnbaum base salary
- 975000
- Fy2025 revenue approx
- $4.4 billion
- Silber 2027 lti award
- 3000000
- Birnbaum 2027 lti award
- 4250000
- Silber target bonus pct
- 120%
- Birnbaum target bonus pct
- 125%
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