MediaAlpha, Inc. (MAX)
Sector: Services-Business Services, NEC
Industry: Internet Content & Information
MediaAlpha, Inc.
NYSE:MAXCommunication Services · Internet Content & Information
PrePre-market-2.68%$13.82
Close$14.200.00%AH$14.20-2.68%Now$13.82
Close$14.20-1.73%AH$14.20-2.68%since
Mkt Cap$840.69M
Float30.78M
O/S59.2M
Inst Own81.7%
SI10.5%
Dilution
Historical Data
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 6, 2026 | 14.04 | 14.47 | 13.93 | 14.20 | 1,371,096 |
| Nov 5, 2026 | 15.08 | 15.68 | 14.24 | 14.45 | 1,458,553 |
| Nov 4, 2026 | 15.17 | 15.99 | 15.01 | 15.05 | 2,336,886 |
| Nov 3, 2026 | 14.85 | 15.22 | 14.36 | 15.15 | 1,436,739 |
| Nov 2, 2026 | 14.70 | 15.10 | 14.26 | 14.78 | 1,943,107 |
| Oct 30, 2026 | 14.00 | 14.87 | 13.81 | 14.75 | 2,016,447 |
| Oct 29, 2026 | 14.04 | 14.56 | 13.28 | 14.13 | 2,964,650 |
| Oct 28, 2026 | 12.07 | 12.13 | 11.47 | 11.72 | 919,726 |
| Oct 27, 2026 | 11.78 | 12.19 | 11.56 | 11.77 | 1,050,639 |
| Oct 26, 2026 | 11.94 | 12.00 | 11.55 | 11.88 | 523,888 |
| Oct 23, 2026 | 12.30 | 12.35 | 11.75 | 11.90 | 707,776 |
| Oct 22, 2026 | 11.69 | 12.47 | 11.69 | 12.41 | 842,247 |
| Oct 21, 2026 | 11.68 | 11.73 | 11.48 | 11.52 | 558,513 |
| Oct 20, 2026 | 11.44 | 11.93 | 11.40 | 11.79 | 784,584 |
| Oct 19, 2026 | 11.37 | 11.59 | 11.18 | 11.30 | 629,298 |
| Oct 16, 2026 | 11.77 | 11.78 | 11.39 | 11.50 | 775,755 |
| Oct 15, 2026 | 10.75 | 11.83 | 10.75 | 11.68 | 1,457,157 |
| Oct 14, 2026 | 10.36 | 10.64 | 10.26 | 10.64 | 823,719 |
| Oct 13, 2026 | 10.17 | 10.65 | 9.92 | 10.47 | 810,603 |
| Oct 12, 2026 | 10.12 | 10.28 | 9.89 | 10.06 | 678,952 |
Analyst Coverage
Analyst Coverage
ConsensusBuy
Price Target
Not availableRatings Distribution
BUY5
HOLD3
SELL1
TOTAL9
Insider Trades
| Insider | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
 WHITE MOUNTAINS INSURANCE GROUP LTD | 10% Owner | Sale | 5.50M | $76.46M | Nov 4, 2026 |
 Yi Steven | See Remarks | Sale | 151.1K | $2.34M | Nov 4, 2026 |
 Nonko Eugene | Director | Sale | 5.7K | $86.4K | Nov 4, 2026 |
| Nonko Eugene | Director | Sale | 93.3K | $1.43M | Nov 4, 2026 |
| Yi Steven | See Remarks | Sale | 130.1K | $1.96M | Nov 3, 2026 |
| Nonko Eugene | Director | Sale | 160.2K | $2.41M | Nov 3, 2026 |
Shareholders
81.7%
Institutional
(162)
8.4%
Insiderⓘ
(12)
8.8%
5%+ Owners
(1)
1.0%
Unattributed (incl. retail)ⓘ
Institutional81.7%
Insider8.4%
5%+ Beneficial8.8%
Unattributed (incl. retail)1.0%
Top Shareholders
| Name | Shares | % | Source |
|---|---|---|---|
WHITE MOUNTAINS INSURANCE GROUP LTD | 17.9M | 30.2% | 13F |
White Mountains Insurance Group, Ltd. · also on 13F· joint filing· may incl. warrants· filed Nov 2026 | 12.4M | 20.9% | 13D |
Eugene Nonko · joint filing· may incl. warrants· filed Aug 2026 | 5.2M | 8.8% | 13D |
BlackRock, Inc. | 3.4M | 5.7% | 13F |
Clearline Capital LP | 2.7M | 4.6% | 13F |
BlackRock, Inc. · also on 13F· may incl. warrants· filed Apr 2025 | 2.3M | 3.9% | 13G |
 Yi Steven See Remarks, Director | 1.9M | 3.2% | FORM 4 |
JPMORGAN CHASE & CO | 1.9M | 3.2% | 13F |
VANGUARD CAPITAL MANAGEMENT LLC | 1.3M | 2.2% | 13F |
 Thompson Patrick Ryan See Remarks | 1.1M | 1.8% | FORM 4 |
Sources: 13F, Form 4, 13D/13GO/S: 59.2M · checked 8 Nov 2026 · market-data provider
Insiders & Institutional Holders
Insiders
- WHITE MOUNTAINS INSURANCE GROUP LTD10% Owner
- Yi StevenSee Remarks
- Nonko EugeneDirector
- Yeh Kuanling AmyChief Technology Officer
- Cramer KeithChief Revenue Officer
- Sinanyan TigranSee Remarks
- Thompson Patrick RyanSee Remarks
- COYNE JEFFREY BGENERAL COUNSEL AND SECRETARY
- VRABECK KATHY PDirector
- Arasu Venmal (Raji)Director
About
MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector.
It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage.
The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.
Key Metrics
Market Cap$840.69M
Enterprise Value--
P/E Ratio--
Est. Net Cash/Share--
Institutional Ownership81.74%
based on 59.20M shares outstanding
SectorCommunication Services
IndustryInternet Content & Information
ExchangeNYSE
Country
US
USIPO DateOct 28, 2020
Shares Outstanding59.20M
Authorized Shares
Float30.78M
52-Week Range
$7.09$15.99
$14.20(80th percentile)
Volume
Average Daily Volume1.20M
1.37M today vs 1.20M avg(+14%)
30d Avg
1.20M
60d Avg
1.11M
90d Avg
916.35K
Earnings
Dividend History
No dividend history available
Compliance Status
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