Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; creative platform to create advertisements; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it provides an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company offers a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it provides Intelligent HUB (iHUB), a platform for pulling in signals across various advertising channels and optimizing traffic at scale, and yielding engagement metrics and KPIs; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.
Sector: Services-Computer Programming Services
Industry: Advertising Agencies
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based on 39.33M shares outstanding
ILPerion Network Ltd. is a global provider of sophisticated digital advertising technology, delivering comprehensive solutions to brands, advertising agencies, and content publishers across North America, Europe, and various international markets.
The company offers a diverse suite of products designed to optimize various facets of the digital advertising ecosystem: Content Monetization: This includes the Wildfire platform and specialized systems that seamlessly embed advertisements within content layouts at the page level. Search Monetization: Solutions encompass website monetization, search mediation services, and strategies for generating revenue from app-based advertising. Cross-Channel Advertising: A dedicated software-as-a-service (SaaS) platform enables unified digital advertising campaigns across multiple channels. Campaign Management & Optimization: Perion provides platforms for both supply-side and demand-side management, facilitating efficient campaign planning, design, and execution. This also extends to publisher management systems offering advanced analytics, optimization tools, and reporting. Additional offerings include specialized search-demand management systems and products designed to integrate and onboard various demand vendors. Analytics and Performance Insights: An analytics platform delivers critical data and performance insights regarding campaign investment returns and other key metrics. An actionable performance monitoring platform further supports the various stages of campaign oversight. Creative Services: A dedicated platform supports the creation and development of advertising content. Artificial Intelligence Integration: The company heavily leverages AI and machine learning across its platforms to inject intelligence into every phase of campaign management. This includes its Intelligent HUB (iHUB), a platform for aggregating signals across advertising channels to optimize traffic and enhance engagement metrics and KPIs at scale.
Additionally, Perion offers SORT (Strategic Optimization of Relevant Traits), a provisional patent technology providing a cookieless approach to ad targeting. Video Advertising: An integrated online video player and ad server allow clients to efficiently upload, manage, and stream video content alongside advertisements. Established in 1999, Perion Network Ltd. was initially known as IncrediMail Ltd. before officially changing its name in November 2011.
The company's corporate headquarters are located in Holon, Israel.
Employees
528
Country
IL
Sector
Communication Services
Website
perion.com
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based on 39.33M shares outstanding
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544.48K
60d Avg
453.37K
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410.83K
