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ROKU, INC (ROKU)

Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

Sector: Cable & Other Pay Television Services

Industry: Entertainment

Roku, Inc. logo

Roku, Inc.

NASDAQ:ROKUCommunication Services
-0.92%$158.58
AH Close$158.99+0.26%vs close
Mkt Cap$23.55B
Float128.74M
O/S148.51M
Inst Own76.7%
SI7.5%
Dilution
Roku, Inc. logoNASDAQ:ROKU$158.58-0.92%
Historical Data
DateOpenHighLowCloseVolume
Key Metrics
Market Cap$23.55B
Enterprise Value--
P/E Ratio--
Est. Net Cash/Share--
Institutional Ownership76.70%

based on 148.51M shares outstanding

SectorCommunication Services
IndustryEntertainment
ExchangeNASDAQ
CountryUSUS
IPO DateSep 28, 2017
Shares Outstanding148.51M
Float128.74M
Company Overview

Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing.

The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand.

Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website.

Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.

Leadership

Anthony Wood

Founder, Chairman, President & Chief Executive Officer

Charlie Collier

President of Roku Media

Chris Handman

Senior Vice President and General Counsel

Dan Jedda

Chief Operating Officer & Chief Financial Officer

Employees

4K+

Country

US

Sector

Communication Services

Website

roku.com

Analyst Coverage
Analyst Coverage
ConsensusBuy
Price Target
No price targets available
Ratings Distribution
BUY
25
HOLD
19
SELL
1
TOTAL45
Insider Trading
InsiderTypeShares
Jedda Dan profile photoJedda DanSale7.0K
Collier Charles profile photoCollier CharlesSale9.8K
Collier Charles profile photoCollier CharlesSale424
Collier Charles profile photoCollier CharlesSale580
Collier Charles profile photoCollier CharlesSale9.7K
Collier Charles profile photoCollier CharlesOption Exercise10.3K
Shareholders
76.7%
Institutional
(793)
0.2%
Insiderⓘ
(16)
0.0%
5%+ Owners
(0)
23.1%
Unattributed (incl. retail)ⓘ
Institutional76.7%
Insider0.2%
Unattributed (incl. retail)23.1%
Sources: 13F, Form 4, 13D/13GO/S: 148.5M · checked 25 Oct 2026 · market-data provider
Insiders & Institutional Holders
52-Week Range
$78.53$159.89
$158.58(98th percentile)
Volume
Average Daily Volume1.94M
3.27M today vs 1.94M avg(+68%)

30d Avg

1.94M

60d Avg

2.10M

90d Avg

2.25M

Earnings
Dividend History
No dividend history available
Compliance Status
Loading compliance data...