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Bread Financial Holdings, Inc. (BFH)

Bread Financial Holdings, Inc. (BFH) Insider Trading

Directors, officers and holders of more than 10% of BFH report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.

Recent Form 4 transactions

The 50 most recent of 103 transactions on file: 4 with code P, 5 with code S and 41 with other codes.

DateInsiderCodeShares
Oct 28, 2026Fawcett John J.P Purchase3,000
Oct 28, 2026Fawcett John J.P Purchase2,000
Oct 15, 2026Gerspach John CA Award704
Sep 14, 2026McCarthy Dennis JamesP Purchase16
Jul 28, 2026Lakhwara PranitiS Sale2,802
Jul 15, 2026Gerspach John CA Award730
Jun 15, 2026Lakhwara PranitiA Award1,638
Jun 15, 2026Gerspach John CA Award1,638
Jun 15, 2026St Clair JoyceA Award1,638
Jun 15, 2026TURNEY SHAREN JA Award1,638
Jun 15, 2026Tucker Laurie AnneA Award1,638
Jun 15, 2026THERIAULT TIMOTHY JA Award1,638
Jun 15, 2026Fawcett John J.A Award1,638
Jun 15, 2026Natarajan RajeshA Award1,638
May 29, 2026Andretta Ralph JS Sale1,500
May 29, 2026Andretta Ralph JS Sale12,500
May 29, 2026Andretta Ralph JS Sale1,000
May 21, 2026Fawcett John J.P Purchase698
Apr 24, 2026BALLOU ROGER HS Sale9,687
Apr 15, 2026Gerspach John CA Award483
Feb 19, 2026BALLOU ROGER HG Gift1,351
Feb 18, 2026Campbell Jonathan BryanF Tax Payment1,310
Feb 18, 2026Andretta Ralph JF Tax Payment5,326
Feb 18, 2026Motes Joseph L IIIF Tax Payment1,470
Feb 18, 2026Driscoll Allegra SF Tax Payment1,752
Feb 18, 2026Greer Valerie EF Tax Payment2,003
Feb 18, 2026Beberman Perry SF Tax Payment2,014
Feb 18, 2026Driscoll Allegra SF Tax Payment2,564
Feb 18, 2026McConnaughey Tammy MF Tax Payment1,606
Feb 17, 2026Andretta Ralph JA Award42,122
Feb 17, 2026Andretta Ralph JA Award63,183
Feb 17, 2026Campbell Jonathan BryanF Tax Payment2,951
Feb 17, 2026Andretta Ralph JA Award19,123
Feb 17, 2026Andretta Ralph JF Tax Payment56,858
Feb 17, 2026Campbell Jonathan BryanA Award5,183
Feb 17, 2026Greer Valerie EA Award5,543
Feb 17, 2026Greer Valerie EF Tax Payment23,834
Feb 17, 2026Motes Joseph L IIIF Tax Payment16,918
Feb 17, 2026Motes Joseph L IIIA Award12,005
Feb 17, 2026Motes Joseph L IIIA Award8,004
Feb 17, 2026Greer Valerie EA Award9,478
Feb 17, 2026Greer Valerie EA Award14,217
Feb 17, 2026Beberman Perry SA Award10,531
Feb 17, 2026Beberman Perry SA Award15,796
Feb 17, 2026Beberman Perry SA Award5,543
Feb 17, 2026Motes Joseph L IIIA Award4,262
Feb 17, 2026Beberman Perry SF Tax Payment43,007
Feb 17, 2026Beberman Perry SF Tax Payment22,516
Feb 17, 2026Campbell Jonathan BryanA Award1,728
Feb 17, 2026Driscoll Allegra SA Award7,109

The full Form 4 history is on the BFH company page (Insider Trades card, View all).

Questions about this data

Which insider transactions are open-market trades?

Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.

How quickly are insider trades reported?

A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.

Who has to file Form 4?

Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.

Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.