Harley-Davidson, Inc. (HOG) Insider Trading
Directors, officers and holders of more than 10% of HOG report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 239 transactions on file: 6 with code P, 9 with code S and 35 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Oct 1, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,559 | $24.43 | $38,086 |
| Sep 24, 2026 | NOVA DANIEL J | Director | M Exercise | 5,168 | Not measured | Not measured |
| Sep 24, 2026 | NOVA DANIEL J | Director | M Exercise | 5,168 | Not measured | Not measured |
| Sep 1, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,554 | $27.46 | $42,673 |
| Aug 11, 2026 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | P Purchase | 7,500 | $26.38 | $197,850 |
| Aug 10, 2026 | Starrs Artie | President & CEO | P Purchase | 10,000 | $25.89 | $258,941 |
| Aug 3, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,554 | $24.88 | $38,664 |
| Jul 31, 2026 | NOVA DANIEL J | Director | P Purchase | 40,000 | $24.57 | $982,700 |
| Jul 24, 2026 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | A Award | 39,232 | Not measured | Not measured |
| Jul 1, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,554 | $24.44 | $37,980 |
| Jun 1, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,554 | $23.87 | $37,094 |
| May 21, 2026 | Masood Rafeh | Director | A Award | 11,207 | Not measured | Not measured |
| May 21, 2026 | Reintjes Matthew J | Director | A Award | 6,250 | Not measured | Not measured |
| May 21, 2026 | Golston Allan C. | Director | A Award | 6,250 | Not measured | Not measured |
| May 21, 2026 | Alstead Troy | Director | A Award | 6,250 | Not measured | Not measured |
| May 21, 2026 | NOVA DANIEL J | Director | A Award | 6,520 | Not measured | Not measured |
| May 21, 2026 | Flees Lori Ann | Director | A Award | 8,621 | Not measured | Not measured |
| May 21, 2026 | NOVA DANIEL J | Director | A Award | 4,742 | Not measured | Not measured |
| May 21, 2026 | Sylvester Maryrose | Director | A Award | 6,250 | Not measured | Not measured |
| May 21, 2026 | Reintjes Matthew J | Director | A Award | 2,479 | Not measured | Not measured |
| May 19, 2026 | Root Jonathan R | CFO and CCO | S Sale | 1,554 | $24.21 | $37,622 |
| May 14, 2026 | Flees Lori Ann | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Sylvester Maryrose | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Golston Allan C. | Director | M Exercise | 3,008 | Not measured | Not measured |
| May 14, 2026 | Alstead Troy | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Masood Rafeh | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Golston Allan C. | Director | M Exercise | 3,008 | Not measured | Not measured |
| May 14, 2026 | Masood Rafeh | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Alstead Troy | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Flees Lori Ann | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | Sylvester Maryrose | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | FARLEY JR JAMES D | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 14, 2026 | FARLEY JR JAMES D | Director | M Exercise | 6,015 | Not measured | Not measured |
| May 11, 2026 | Krause Paul J | Chief Legal Officer | S Sale | 1,564 | $26.00 | $40,664 |
| Apr 6, 2026 | Beck Bryan Andrew | Not stated | A Award | 7,143 | Not measured | Not measured |
| Mar 12, 2026 | Do Charles | Sr. Vice President, HDFSI | S Sale | 4,241 | $18.09 | $76,741 |
| Mar 9, 2026 | Flees Lori Ann | Director | P Purchase | 4,000 | $18.89 | $75,546 |
| Mar 9, 2026 | Starrs Artie | President & CEO | P Purchase | 15,000 | $19.10 | $286,500 |
| Feb 27, 2026 | Masood Rafeh | Director | P Purchase | 2,775 | $18.00 | $49,950 |
| Feb 25, 2026 | FARLEY JR JAMES D | Director | S Sale | 6,454 | $18.71 | $120,780 |
| Feb 17, 2026 | Krause Paul J | Chief Legal Officer | F Tax Payment | 1,766 | $20.42 | $36,062 |
| Feb 17, 2026 | Root Jonathan R | CFO and CCO | A Award | 2,800 | Not measured | Not measured |
| Feb 17, 2026 | Root Jonathan R | CFO and CCO | F Tax Payment | 821 | $20.42 | $16,765 |
| Feb 17, 2026 | Termaat Tori | Chief Human Resources Officer | F Tax Payment | 1,239 | $20.42 | $25,300 |
| Feb 17, 2026 | Termaat Tori | Chief Human Resources Officer | A Award | 2,538 | Not measured | Not measured |
| Feb 17, 2026 | Krause Paul J | Chief Legal Officer | A Award | 3,757 | Not measured | Not measured |
| Feb 17, 2026 | Koval Glen | SVP Motorcycle Development | F Tax Payment | 742 | $20.42 | $15,152 |
| Feb 17, 2026 | Koval Glen | SVP Motorcycle Development | A Award | 2,287 | Not measured | Not measured |
| Feb 13, 2026 | Niketh Bryan | Chief Operations Officer | A Award | 36,729 | Not measured | Not measured |
| Feb 13, 2026 | Root Jonathan R | CFO and CCO | A Award | 48,972 | Not measured | Not measured |
The full Form 4 history is on the HOG company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.