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HARLEY-DAVIDSON, INC. (HOG)

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Sector: Motorcycles, Bicycles & Parts

Industry: Auto - Manufacturers

Harley-Davidson, Inc. logo

Harley-Davidson, Inc.

NYSE:HOGConsumer Cyclical
-0.52%$28.96
AH Close$28.96+0.00%vs close
Mkt Cap$3.01B
Float98.15M
O/S104.07M
Inst Own-
SI21.5%
Div Yield2.56%
Dilution
Historical Data
DateOpenHighLowCloseVolume
Key Metrics
Market Cap$3.01B
Enterprise Value--
P/E Ratio--
Est. Net Cash/Share--
Institutional Ownership--

based on 104.07M shares outstanding

SectorConsumer Cyclical
IndustryAuto - Manufacturers
ExchangeNYSE
CountryUSUS
IPO Date-
Shares Outstanding104.07M
Float98.15M
Company Overview

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.

The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services.

Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory.

It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles.

Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Leadership

Artie Starrs

President and CEO; President and Chief Executive Officer, Harley-Davidson, Inc.

Bryan Niketh

Chief Operating Officer

Charles Do

Senior Vice President, Harley-Davidson Financial Services

Glen Koval

Senior Vice President of Global Motorcycle Development, Harley-Davidson Motor Company

Employees

6K+

Country

US

Sector

Consumer Cyclical

Website

harley-davidson.com

Analyst Coverage
Analyst Coverage
ConsensusHold
Price Target
No price targets available
Ratings Distribution
BUY
8
HOLD
23
SELL
4
TOTAL35
Insider Trading
InsiderTypeShares
Root Jonathan R profile photoRoot Jonathan RSale1.6K
NOVA DANIEL J profile photoNOVA DANIEL JOption Exercise5.2K
NOVA DANIEL J profile photoNOVA DANIEL JOption Exercise5.2K
Root Jonathan R profile photoRoot Jonathan RSale1.6K
Littleton Gayle profile photoLittleton GaylePurchase7.5K
Starrs Artie profile photoStarrs ArtiePurchase10.0K
Shareholders
-
Institutionalⓘ
(445)
1.0%
Insiderⓘ
(23)
0.0%
5%+ Owners
(0)
-
Unattributed (incl. retail)ⓘ
Insider1.0%
Sources: 13F, Form 4, 13D/13GO/S: 104.1M · as of 31 Jul 2026 · SEC cover page
Insiders & Institutional Holders
52-Week Range
$17.09$31.25
$28.96(84th percentile)
Volume
Average Daily Volume2.03M
2.51M today vs 2.03M avg(+23%)

30d Avg

2.03M

60d Avg

1.86M

90d Avg

1.93M

Earnings
Dividend History
TTM Yield
2.56%
Paid quarterly
Annual (LTM)
$0.74
Latest
$0.1875
Sep 15, 26
5Y Growth
+9.58%
per year
Compliance Status
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