HARLEY-DAVIDSON, INC. (HOG)
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Sector: Motorcycles, Bicycles & Parts
Industry: Auto - Manufacturers
Harley-Davidson, Inc.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
based on 104.07M shares outstanding
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.
The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services.
Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory.
It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles.
Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Leadership
Artie Starrs
President and CEO; President and Chief Executive Officer, Harley-Davidson, Inc.
Bryan Niketh
Chief Operating Officer
Charles Do
Senior Vice President, Harley-Davidson Financial Services
Glen Koval
Senior Vice President of Global Motorcycle Development, Harley-Davidson Motor Company
Employees
6K+
Country
US
Sector
Consumer Cyclical
Website
harley-davidson.com
| Insider | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| CFO and CCO | Sale | 1.6K | $38.1K | Oct 1, 2026 | |
| Director | Option Exercise | 5.2K | -- | Sep 24, 2026 | |
| Director | Option Exercise | 5.2K | -- | Sep 24, 2026 | |
| CFO and CCO | Sale | 1.6K | $42.7K | Sep 1, 2026 | |
| CLO, CCO, CAO & Corp Sec | Purchase | 7.5K | $197.8K | Aug 11, 2026 | |
| President & CEO | Purchase | 10.0K | $258.9K | Aug 10, 2026 |
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Insiders
- Root Jonathan RCFO and CCO
- NOVA DANIEL JDirector
- Littleton GayleCLO, CCO, CAO & Corp Sec
- Starrs ArtiePresident & CEO
- Reintjes Matthew JDirector
- Alstead TroyDirector
- Flees Lori AnnDirector
- Sylvester MaryroseDirector
- Golston Allan C.Director
- Masood RafehDirector
based on 104.07M shares outstanding
30d Avg
2.03M
60d Avg
1.86M
90d Avg
1.93M