Laird Superfood, Inc.

Laird Superfood Appoints Mark Johnson as Chief Financial Officer

Laird Superfood appointed Mark Johnson as Chief Financial Officer effective October 1, 2026, with Johnson serving as the company's principal financial officer and principal accounting officer reporting to CEO Jason Vieth. Johnson brings more than 25 years of CPG finance leadership, most recently as Vice President of Finance North America at Tropicana Brands Group, with prior roles at Champion Petfoods, Danone/WhiteWave Foods, and The Pepsi Bottling Group. The CEO framed the hire around integrating recent acquisitions and building toward sustainable, profitable growth, suggesting the finance seat is central to the company's next scaling phase.

•2mo ago

Laird Superfood Reports Second Quarter 2026 Financial Results

Laird Superfood reported Q2 revenue of $41.3 million, up 244% year-over-year, driven by the acquisitions of Navitas and Terrasoul and distribution gains at Walmart and Target. Adjusted EBITDA rose to $3.0 million from $0.1 million a year ago, though GAAP net loss widened to $1.8 million due to integration costs and margin compression. The company reaffirmed full-year guidance for sales of $138-$148 million and Adjusted EBITDA of $8-$12 million, ending the quarter with $23.2 million in cash.

•2mo ago

Laird Superfood® Expands at Walmart with Coffee and Creamer

Laird Superfood is expanding its retail presence at Walmart, rolling out Perform Coffee, Focus Coffee, and Protein Creamer to more than 1,000 doors nationwide. The new Protein Creamer features 12 grams of protein per serving and includes functional ingredients like lion's mane mushroom and CognatiQ. Co-founders Laird Hamilton and Gabby Reece emphasized the mission of making functional products accessible through the expanded distribution.

•3mo ago

Laird Superfood Launches Protein Matcha with 10 Grams of Protein, Functional Mushrooms and Electrolytes

Laird Superfood has expanded its dairy-based protein platform with the launch of Protein Matcha, an instant iced drink mix available in Original, Strawberry, and Lavender flavors. Each serving contains 10 grams of protein, 70-90 milligrams of caffeine depending on flavor, and functional ingredients like lion's mane mushroom and electrolytes. The product is available immediately on the company's website for $18 and will launch on Amazon at a later date, following the success of the company's earlier Protein Coffee release.

•4mo ago

LAIRD SUPERFOOD® EXPANDS PRODUCT LINE AT TARGET TO INCLUDE FUNCTIONAL MUSHROOM COFFEES

Laird Superfood expanded its product availability at Target stores nationwide to include its Organic PERFORM and DEFEND Functional Mushroom Coffees. The new offerings feature proprietary blends of functional mushrooms and organic Peruvian coffee, with the DEFEND variety providing 15% of the daily recommended vitamin D intake. CEO Jason Vieth emphasized the importance of Target as a partner in making clean, functional superfoods accessible to consumers seeking to enhance their daily coffee routine.

•4mo ago

Laird Superfood® Transforms Its Prebiotic Daily Greens to Be USDA Certified Organic

Laird Superfood relaunched its Prebiotic Daily Greens product to be USDA Certified Organic, aiming to capture consumer demand for clean-label gut health solutions. The new formula features 22 superfood ingredients, including functional mushrooms and a clinically studied fiber blend, with no added sugar. The product is available now on LairdSuperfood.com and Amazon for a suggested retail price of $69 for a 30-day supply.

•6mo ago