Skip to main content
Signal8
Launch Terminal

Sally Beauty Holdings, Inc. (SBH)

Sally Beauty Holdings, Inc. (SBH) Insider Trading

Directors, officers and holders of more than 10% of SBH report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.

Recent Form 4 transactions

The 50 most recent of 231 transactions on file: 0 with code P, 3 with code S and 47 with other codes.

DateInsiderCodeShares
Jun 8, 2026Platz Marlo Michelle CormierM Exercise11,747
Jun 8, 2026Platz Marlo Michelle CormierM Exercise11,747
Jun 8, 2026Platz Marlo Michelle CormierM Exercise31,024
Jun 8, 2026Platz Marlo Michelle CormierM Exercise31,024
Jun 8, 2026Platz Marlo Michelle CormierS Sale42,771
May 13, 2026Lee AdrianneA Award98,280
Apr 21, 2026Cox Erin NealyM Exercise14,532
Apr 21, 2026Cox Erin NealyM Exercise12,458
Apr 21, 2026Cox Erin NealyM Exercise15,470
Apr 21, 2026Cox Erin NealyM Exercise8,045
Apr 21, 2026Cox Erin NealyM Exercise50,505
Jan 22, 2026Bishop Rachel RotheM Exercise14,532
Jan 22, 2026Flur Dorlisa KM Exercise14,532
Jan 22, 2026Flur Dorlisa KA Award9,975
Jan 22, 2026Molloy LawrenceA Award9,975
Jan 22, 2026Head James MA Award9,975
Jan 22, 2026Molloy LawrenceM Exercise14,532
Jan 22, 2026Flur Dorlisa KM Exercise14,532
Jan 22, 2026Rangel Max R.A Award9,975
Jan 22, 2026Perelman Debra GoldingA Award9,975
Jan 22, 2026Molloy LawrenceM Exercise14,532
Jan 22, 2026FERGUSON DIANA SUEA Award9,975
Jan 22, 2026BOYER JEFFREY NM Exercise14,532
Jan 22, 2026Bishop Rachel RotheM Exercise14,532
Jan 22, 2026Cox Erin NealyA Award9,975
Jan 22, 2026BOYER JEFFREY NM Exercise14,532
Jan 22, 2026BOYER JEFFREY NA Award9,975
Jan 22, 2026Bishop Rachel RotheA Award9,975
Dec 11, 2025McIntosh KimS Sale5,900
Dec 1, 2025Sherman Scott CS Sale15,000
Nov 15, 2025Paulonis DeniseF Tax Payment153,547
Nov 15, 2025McIntosh KimM Exercise4,417
Nov 15, 2025McIntosh KimM Exercise1,351
Nov 15, 2025Platz Marlo Michelle CormierF Tax Payment29,087
Nov 15, 2025Platz Marlo Michelle CormierM Exercise77,496
Nov 15, 2025Goss John Howard JRF Tax Payment24,657
Nov 15, 2025Spinks Mark GregoryF Tax Payment24,657
Nov 15, 2025Spinks Mark GregoryM Exercise66,007
Nov 15, 2025Sherman Scott CF Tax Payment17,984
Nov 15, 2025Sherman Scott CM Exercise48,138
Nov 15, 2025McIntosh KimF Tax Payment6,272
Nov 15, 2025Goss John Howard JRM Exercise66,007
Nov 15, 2025McIntosh KimM Exercise2,769
Nov 15, 2025McIntosh KimM Exercise16,782
Nov 15, 2025McIntosh KimM Exercise3,235
Nov 15, 2025Paulonis DeniseM Exercise361,697
Nov 15, 2025McIntosh KimM Exercise2,836
Nov 15, 2025McIntosh KimM Exercise1,148
Nov 15, 2025McIntosh KimM Exercise1,026
Nov 15, 2025Sherman Scott CM Exercise9,455

The full Form 4 history is on the SBH company page (Insider Trades card, View all).

Questions about this data

Which insider transactions are open-market trades?

Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.

How quickly are insider trades reported?

A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.

Who has to file Form 4?

Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.

Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.