Amaze Holdings, Inc.

Amaze Launches New Subscription Model, Significantly Boosting Revenue Potential

Amaze Holdings laid out a subscription-led growth model anchored by Concierge, an upcoming subscription tier starting at $9.99 per month that management positions as the foundation of a recurring-revenue shift. The upgraded Commerce platform has organically attracted more than 30,000 sign-ups and delivered approximately 7,000 Brand Analyses to creators ahead of the Concierge rollout. Management targets EBITDA break-even by the end of Q1 2027, coupling a return to revenue growth with a previously announced plan to cut operating expenses by roughly 40% as the legacy platform is shut down.

•1mo ago

Amaze Holdings and C2 Establish Revenue Referral Partnership

Amaze Holdings (NYSE American: AMZE) and C2 Live Inc. have formed a mutual referral partnership under which each company promotes the other via dedicated affiliate links and codes, with each party earning a 10% fee on revenue from its own user and creator base. The deal deepens a previously announced strategic investment and pairs Amaze's more than 14 million historical creator storefronts with C2's roughly 1.5 million registered users through cross-promotional initiatives spanning both ecosystems. No revenue expectations were quantified; management framed the arrangement as opening new monetization paths as both platforms chase a creator economy that Goldman Sachs projects will reach approximately $480 billion by 2027.

•1mo ago

Amaze Holdings Enters Letter of Intent for Strategic Investment in Live Social Creator Platform C2

Amaze Holdings entered a non-binding letter of intent to make a strategic minority investment in C2 Live Inc., a creator-first live social platform. The proposed collaboration aims to combine Amaze's commerce infrastructure with C2’s live social ecosystem to drive monetization across both platforms. C2 has generated over $11 million in cumulative revenue with recent 245% year-over-year growth, though the transaction remains subject to a definitive agreement and Amaze securing necessary capital.

•2mo ago

Amaze Holdings Reports Second Quarter 2026 Results and Provides Business Update

Amaze reported Q2 2026 results showing sequential improvement, with revenue growing approximately 32% to $0.6 million and net loss narrowing by $1.2 million to $4.4 million. The balance sheet strengthened significantly as cash increased to $2.4 million from $0.8 million and stockholders' equity rose to $9.1 million, aided by the full retirement of Series A preferred stock. The company announced a strategic partnership with BIGtoken for a creator affiliate wallet, while management and the Board remain focused on a transformation program to address the going-concern qualification.

•2mo ago

Amaze Provides Six-Week Update on New Creator Monetization Platform

Amaze Holdings reported encouraging early metrics for its Amaze Commerce platform six weeks post-launch, with subscription revenue growth outpacing GMV and average creators earning approximately 27% of net revenue. The company targets a full-scale rollout of its Amaze Affiliates engine in mid-August and expects brand and affiliate revenue to become a major revenue category within six months. Amaze is also testing media campaigns via its Amaze Media division for clients including BBR and Kaeli Mae, utilizing its proprietary Moments AI layer to optimize growth.

•3mo ago

Amaze Holdings Announces Strategic Partnership with BIGtoken to Launch Scalable Creator Affiliate Wallet

Amaze Holdings partnered with BIGtoken to launch a scalable creator affiliate wallet and campaign infrastructure designed to integrate brand management with creator earnings. The solution combines Amaze's creator-commerce operating system with BIGtoken's digital wallet technology, enabling brands to manage campaigns and creators to track income in a centralized platform. CEO Aaron Day stated the collaboration aims to remove complexity for creators while providing brands with scalable access to influencer marketing.

•3mo ago

Amaze Holdings Issues Shareholder Letter from Chief Executive Officer Aaron Day

Amaze Holdings launched three new platforms in Q2 2026—Amaze Commerce, Amaze Live, and Amaze Media—expanding its business model to include subscriptions, live shopping, and a DSP powered by data from 15 million creator stores and 350 million fans. Strategic partnerships were secured with BBR Records (BMG) and The Food Channel, while market presence at VidCon Anaheim drove a roughly $4 million pipeline increase and 500+ new stores, matching 2023 performance levels. The company strengthened its balance sheet by extending maturing convertible debt to year-end 2026 and materially reducing accounts payable, while targeting $400,000 in monthly cost reductions expected to fully impact H2 operations.

•3mo ago

Amaze and third. Partner to Host Exclusive Creator and Brand Dinner Ahead of VidCon 2026

Amaze Holdings has partnered with commerce growth company third. to host an exclusive VIP dinner for creators and brand executives on June 24, 2026, ahead of VidCon. The invitation-only event in Anaheim will serve as the kickoff to Amaze’s VidCon presence, where attendees will experience innovations from Amaze Commerce and The Food Channel. Management emphasized that the gathering aims to foster conversations around creator monetization and help transform audience engagement into business growth.

•4mo ago

Amaze Launches Partnership with Country Music Powerhouse BBR Music Group to Build Commerce Storefront for Music Merchandise

Amaze Holdings announced a partnership with BBR Music Group to launch a dedicated merchandise storefront for artists across its roster, including Broken Bow, Stoney Creek, and Wheelhouse Records. The collaboration leverages Amaze’s print-on-demand infrastructure to allow artists to design and launch merchandise without upfront inventory commitments, featuring initial artists like Lainey Wilson and Brantley Gilbert. This deal expands Amaze’s presence in the music industry, following previous partnerships with Jamvana and Loaded Dice Entertainment, and targets a global music merchandise market projected to reach $13 billion by 2030.

•5mo ago

Amaze Announces Partnership with All Media Solutions to Power Brand Supply for Amaze Live

Amaze partnered with All Media Solutions to support the initial rollout of its multi-channel live shopping platform, Amaze Live. The agreement provides immediate access to a portfolio of consumer brands for campaigns starting May 15, spanning beauty, wellness, and lifestyle categories. Management expects the collaboration to reduce friction in brand acquisition and enable creators to monetize through shoppable broadcasts from day one.

•5mo ago

Amaze Signs LOI with Digital Innovations Holding Group, Inc. to Integrate IRMA Engine to Expand Creator and Fan Monetization Through Paid Influencer Program

Amaze signed a non-binding LOI with Digital Innovations Holding Group to integrate the IRMA engine, aiming to launch the Amaze credit system to monetize user engagement. The initiative targets more than 13 million creators, allowing them to earn credits for promoting products and driving sales, with incentive pools funded by brand partners. While the integration aligns with Amaze's commerce infrastructure strategy, the company faces risks regarding the finalization of a definitive agreement and regulatory uncertainty over the classification of digital credits as securities.

•6mo ago

Amaze Opens Creator Applications for Amaze Live as More Than 20 Brands Commit Inventory to Program

Amaze Holdings opened applications for its Amaze Live Shopping Program, securing inventory commitments from over 20 brands at launch. The platform connects creators with brand inventory for live broadcasts, offering participants a 10% starting commission and access to professional studios in LA, Carlsbad, and Miami. Live selling campaigns are expected to begin on or before May 15, 2026, pending creator and brand onboarding.

•6mo ago

Amaze Announces Launch of Amaze Live as Its Next-Generation Multi-Channel Live Shopping Platform

Amaze Holdings announced the launch of Amaze Live, a next-generation live shopping platform designed to enable creators to sell across social media, text, and websites in real-time. The platform is positioned as a conversion layer for Amaze's existing ecosystem of more than 13 million creators, with plans to serve as a transaction growth engine. Initial rollout begins in the United States, with international market expansion expected later this year.

•6mo ago