SPECIFICITY, INC. (SPTY)
Specificity, Inc. functions as a comprehensive digital marketing agency. Its core offerings encompass sophisticated targeting methods, including geo-location, search-based parameters, domain-specific strategies, and engagement with pre-qualified audience segments, alongside precise device ID extraction and programmatic display advertising. The firm delivers a broad spectrum of marketing initiatives, spanning email, automated campaigns, retargeting efforts, content creation, digital production, proximity-based promotions, print advertisements, and voice marketing solutions. Furthermore, Specificity handles extensive creative development, crafting social media content, designing websites and brochures, producing radio commercials, establishing brand standards and logos, and authoring blog posts. Their advertising expertise extends to managing campaigns across Google and Bing display networks, Google Local Service Ads, and optimizing pay-per-click (PPC) strategies for both platforms, complemented by targeted print and SMS/text message campaigns. Finally, they provide search engine optimization (SEO) services and facilitate influencer marketing collaborations. Established in 2020, the company maintains its operational headquarters in Largo, Florida.
Sector: Services-Advertising Agencies
Industry: Advertising Agencies
Specificity, Inc.
No splits on record
Nothing in SPTY's public trading history: no forward or reverse split has affected the share count.
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Revenue | $1.09M | $991K | $1.22M | $1.15M | $749K | $94K |
| YoY Growth | 9.8% | -19.0% | 6.6% | 53.3% | 697.0% | - |
| Cost of Revenue | $619K | $523K | $398K | $592K | $372K | $16K |
| Gross Profit | $469K | $468K | $826K | $556K | $377K | $78K |
| Gross Margin | 43.1% | 47.3% | 67.5% | 48.4% | 50.3% | 82.8% |
| Research and Development | $0 | $0 | $0 | $0 | $0 | $0 |
| Selling, General, and Administrative | $772K | $963K | $1.61M | $4.85M | $2.71M | $153K |
| Other | $2K | $11K | $10K | $0 | $0 | $0 |
| Total Operating Expenses | $774K | $974K | $1.62M | $4.85M | $2.71M | $153K |
| Operating Income (EBIT) | -$305K | -$413K | -$797K | -$4.29M | -$2.33M | -$75K |
| Operating Margin | -28.1% | -41.6% | -65.1% | -374.0% | -311.3% | -80.3% |
| Interest Expense | $168K | $69K | $165K | $51K | $50K | $0 |
| Interest Income | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Income (Expense) | -$168K | -$110K | -$165K | -$51K | -$50K | $0 |
| Income Before Tax (EBT) | -$473K | -$615K | -$962K | -$4.34M | -$2.38M | -$75K |
| Income Tax Expense | $0 | $0 | $0 | $51K | $0 | $0 |
| Net Income | -$473K | -$615K | -$962K | -$4.4M | -$2.43M | -$75K |
| Net Income Margin | -43.5% | -62.1% | -78.6% | -382.8% | -324.6% | -80.3% |
| Supplementary Data | ||||||
| EPS | -0.03 | -0.05 | -0.09 | -0.41 | -0.28 | -0.01 |
| Diluted EPS | -0.03 | -0.05 | -0.09 | -0.41 | -0.28 | -0.01 |
| Weighted Average OS | 13.70M | 11.36M | 10.78M | 10.65M | 8.65M | 7.97M |
| EBITDA | -$303K | -$439K | -$755K | -$4.28M | -$2.33M | $830K |
| EBITDA Margin | -27.9% | -44.3% | -61.7% | -373.1% | -311.2% | 883.3% |
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Assets | ||||||
| Current Assets | ||||||
| Cash and Cash Equivalents | $2K | $3K | $187K | $23K | $638K | $217K |
| Short-Term Investments | $0 | $0 | $0 | $0 | $0 | $0 |
| Cash and Short-Term Investments | $2K | $3K | $187K | $23K | $638K | $217K |
| Accounts Receivable | $0 | $0 | $0 | $8K | $0 | $7K |
| Inventory | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Assets | $4K | $4K | $14K | $235K | $7K | $0 |
| Total Current Assets | $6K | $7K | $201K | $266K | $645K | $224K |
| Long-Term Assets | ||||||
| Property, Plant & Equipment Net | $367 | $1K | $93K | $135K | $70K | $50K |
| Goodwill | $0 | $0 | $0 | $0 | $0 | $0 |
| Intangible Assets | $1.55M | $1.55M | $0 | $0 | $0 | $0 |
| Long-Term Investments | $0 | $33K | $0 | $0 | $2K | $423K |
| Deferred Tax Assets | $0 | $52K | $0 | $0 | $0 | $0 |
| Other Long-Term Assets | $0 | $0 | $0 | -$135K | -$2K | -$409K |
| Total Long-Term Assets | $1.55M | $1.64M | $93K | $135K | $70K | $64K |
| Other Assets | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $1.56M | $1.64M | $294K | $402K | $715K | $288K |
| Liabilities | ||||||
| Current Liabilities | ||||||
| Accounts Payable | $160K | $174K | $97K | $94K | $25K | $21K |
| Short-Term Debt | $446K | $376K | $323K | $0 | $0 | $30K |
| Current Income Tax Payable | $0 | $0 | $0 | $0 | $0 | $0 |
| Current Unearned Revenue | $0 | $0 | $30K | $0 | $0 | -$30K |
| Other Current Liabilities | $94K | $378K | $355K | $194K | $70K | $0 |
| Total Current Liabilities | $1.14M | $1.09M | $906K | $369K | $95K | $51K |
| Long-Term Liabilities | ||||||
| Long-Term Debt | $1M | $1M | $1M | $1M | $1M | $0 |
| Long-Term Unearned Revenue | $0 | $0 | $0 | $0 | $0 | $0 |
| Long-Term Deferred Tax Liabilities | $0 | $52K | $0 | $0 | $0 | $0 |
| Other Long-Term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Long-Term Liabilities | $1M | $1.05M | $1M | $1.02M | $1M | $0 |
| Other Liabilities | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $2.14M | $2.14M | $1.91M | $1.39M | $1.09M | $51K |
| Stockholders' Equity | ||||||
| Preferred Stock | $451K | $451K | $1.4M | $1.4M | $651K | $651K |
| Common Stock | $15K | $14K | $11K | $11K | $9K | $8K |
| Retained Earnings | -$8.56M | -$7.99M | -$7.76M | -$6.8M | -$2.46M | -$75K |
| Comprehensive Income & Other | $0 | $0 | $0 | $0 | -$2K | -$423K |
| Other Stockholders' Equity | $7.95M | $7.48M | $6.14M | $5.8M | $2.07M | $305K |
| Total Equity | -$588K | -$494K | -$1.61M | -$988K | -$380K | $237K |
| Minority Interest | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities and Equity | $1.56M | $1.64M | $294K | $402K | $715K | $288K |
| Supplementary Data | ||||||
| Total Debt | $1.45M | $1.38M | $1.34M | $1.06M | $1M | $30K |
| Net Debt | $1.44M | $1.37M | $1.16M | $1.04M | $362K | -$187K |
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 |
| Operating Activities | ||||||
| Net Income | -$473K | -$522K | -$962K | -$4.34M | -$2.38M | -$75K |
| Depreciation & Amortization | $2K | $15K | $42K | $10K | $719 | $906K |
| Deferred Income Tax | $0 | $0 | $0 | -$2.22M | -$1.2M | $0 |
| Stock-Based Compensation | $17K | $0 | $234K | $2.26M | $1.2M | $90K |
| Changes in Working Capital: | ||||||
| Accounts Receivable | $0 | $4K | $8K | -$8K | $7K | -$7K |
| Inventory | $0 | $0 | $0 | $0 | $0 | $0 |
| Accounts Payable | $56K | $119K | $3K | $69K | $3K | $21K |
| Other Working Capital | $234K | $71K | $294K | -$28K | $64K | $0 |
| Total Working Capital Change | $290K | $194K | $306K | $34K | $74K | $14K |
| Other Non-Cash Items | $74K | -$48K | $68K | $2.22M | $1.2M | -$988K |
| Net Cash from Operating | -$90K | -$362K | -$312K | -$2.04M | -$1.11M | -$54K |
| Investing Activities | ||||||
| Capital Expenditures | $0 | $0 | $0 | -$10K | -$21K | $0 |
| Acquisitions | $0 | $0 | $0 | $0 | $0 | $0 |
| Purchases of Investments | $0 | $0 | $0 | $0 | $0 | $0 |
| Sales of Investments | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Investing Activities | $0 | $0 | $0 | $0 | $0 | $0 |
| Net Cash from Investing | $0 | $0 | $0 | -$10K | -$21K | $0 |
| Financing Activities | ||||||
| Debt Repaid | - | - | $44K | - | $30K | $20K |
| Common Stock Issuance | $133K | $188K | $175K | $1.24M | $1.41M | $305K |
| Common Stock Repurchases | $0 | $0 | -$134K | $0 | $0 | $0 |
| Dividends Paid | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Financing Activities | -$202K | $11K | $161K | $194K | $166K | -$14K |
| Net Cash from Financing | $88K | $316K | $476K | $1.43M | $1.55M | $271K |
| Forex Effect | $0 | $0 | $0 | $0 | $0 | $0 |
| Net Change in Cash | -$2K | -$46K | $164K | -$615K | $421K | $217K |
| Supplementary Data | ||||||
| Operating Cash Flow | -$90K | -$362K | -$312K | -$2.04M | -$1.11M | -$54K |
| Capital Expenditure | $0 | $0 | $0 | -$10K | -$21K | $0 |
| Free Cash Flow | -$90K | -$362K | -$312K | -$2.05M | -$1.13M | -$54K |
| Cash at Beginning | $3K | $49K | $23K | $638K | $217K | $0 |
| Cash at End | $2K | $3K | $187K | $23K | $638K | $217K |