W. Keith Smith
CIK: 0001203452
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Direct Digital Holdings, Inc.
Discretionary Trading P&L
Holdings
Transaction History (45 total)
- Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
Exercise(M)Direct20 shares at avg. $3.29$65.8 - Apr 1, 2026DRCT
Direct Digital Holdings, Inc.
Exercise(M)Direct67 shares- - Mar 24, 2026DRCT
Direct Digital Holdings, Inc.
Award(A)DirectEmployee Stock Options (right to buy)
8.8K shares- - Mar 20, 2026DRCT
Direct Digital Holdings, Inc.
Tax Payment(F)Direct14 shares at avg. $3.52$49.28 - Mar 20, 2026DRCT
Direct Digital Holdings, Inc.
Exercise(M)Direct45 shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
Exercise(M)Direct204 shares- - Jan 24, 2026DRCT
Direct Digital Holdings, Inc.
Tax Payment(F)Direct61 shares at avg. $16.48$1K - Nov 14, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect100K shares at avg. $0.21$21K - Nov 13, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect71.2K shares at avg. $0.37$26K - Sep 11, 2025DRCT
Direct Digital Holdings, Inc.
Conversion(C)Indirect600K shares- - Jul 28, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect8.1K shares at avg. $0.54$4K - Jul 25, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect8.9K shares at avg. $0.53$5K - Jul 24, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect15.8K shares at avg. $0.53$8K - Jul 23, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect11.9K shares at avg. $0.51$6K - Jul 22, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect15.3K shares at avg. $0.51$8K - Jul 21, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect17K shares at avg. $0.52$9K - Jul 18, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect19.5K shares at avg. $0.51$10K - Jul 17, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect20K shares at avg. $0.52$10K - Jul 16, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect11.7K shares at avg. $0.53$6K - Jul 15, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect8.1K shares at avg. $0.54$4K - Jul 14, 2025DRCT
Direct Digital Holdings, Inc.
Sale(S)Indirect20.5K shares at avg. $0.55$11K - Jun 18, 2025DRCT
Direct Digital Holdings, Inc.
Conversion(C)Indirect185K shares- - Jun 10, 2025DRCT
Direct Digital Holdings, Inc.
Exercise(M)Direct20.3K shares- - Jun 10, 2025DRCT
Direct Digital Holdings, Inc.
Tax Payment(F)Direct4.9K shares at avg. $0.56$3K - Apr 1, 2025DRCT
Direct Digital Holdings, Inc.
Award(A)DirectEmployee Stock Options (right to buy)
45K shares-
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise(M) | 20 | $3.29 | $66 | Direct |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise(M) | 67 | - | $0 | Direct |
| Mar 24, 2026 | DRCT Direct Digital Holdings, Inc. | Award(A) Employee Stock Options (right to buy) | 8,750 | - | - | Direct |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment(F) | 14 | $3.52 | $49 | Direct |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise(M) | 45 | - | $0 | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Exercise(M) | 204 | - | $0 | Direct |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | Tax Payment(F) | 61 | $16.48 | $1,005 | Direct |
| Nov 14, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 100,000 | $0.21 | $21,000 | Indirect |
| Nov 13, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 71,242 | $0.37 | $26,360 | Indirect |
| Sep 11, 2025 | DRCT Direct Digital Holdings, Inc. | Conversion(C) | 600,000 | - | - | Indirect |
| Jul 28, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 8,050 | $0.54 | $4,347 | Indirect |
| Jul 25, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 8,900 | $0.53 | $4,717 | Indirect |
| Jul 24, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 15,800 | $0.53 | $8,374 | Indirect |
| Jul 23, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 11,934 | $0.51 | $6,086 | Indirect |
| Jul 22, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 15,321 | $0.51 | $7,814 | Indirect |
| Jul 21, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 16,987 | $0.52 | $8,833 | Indirect |
| Jul 18, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 19,488 | $0.51 | $9,939 | Indirect |
| Jul 17, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 19,950 | $0.52 | $10,374 | Indirect |
| Jul 16, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 11,694 | $0.53 | $6,198 | Indirect |
| Jul 15, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 8,100 | $0.54 | $4,374 | Indirect |
| Jul 14, 2025 | DRCT Direct Digital Holdings, Inc. | Sale(S) | 20,476 | $0.55 | $11,262 | Indirect |
| Jun 18, 2025 | DRCT Direct Digital Holdings, Inc. | Conversion(C) | 185,000 | - | - | Indirect |
| Jun 10, 2025 | DRCT Direct Digital Holdings, Inc. | Exercise(M) | 20,300 | - | - | Direct |
| Jun 10, 2025 | DRCT Direct Digital Holdings, Inc. | Tax Payment(F) | 4,944 | $0.56 | $2,769 | Direct |
| Apr 1, 2025 | DRCT Direct Digital Holdings, Inc. | Award(A) Employee Stock Options (right to buy) | 45,000 | - | - | Direct |
1-25 of 45 transactions
About SMITH W KEITH
SMITH W KEITH (SEC CIK 0001203452) files insider reports with the SEC as President of Direct Digital Holdings, Inc. (DRCT).
Signal8 holds 17 ownership filings by SMITH W KEITH, all Form 4s, filed between Nov 19, 2024 and Jun 29, 2026. Those filings report 45 transactions, from Nov 15, 2024 to Apr 1, 2026. Signal8's Form 4 history starts in Sep 2024.
The business address on SMITH W KEITH's filings is in HOUSTON, TX.
Recent filings by SMITH W KEITH
- Apr 1, 2026: Option exercises of DRCT shares (2 lines, Form 4, code M).
- Mar 24, 2026: Grant or award of DRCT derivative securities (Form 4, code A).
- Mar 20, 2026: Tax withholding of DRCT shares (Form 4, code F).
- Mar 20, 2026: Option exercise of DRCT shares (Form 4, code M).
- Jan 24, 2026: Option exercise of DRCT shares (Form 4, code M).
Other insiders filing for Direct Digital Holdings, Inc. (DRCT)
- Diaz Diana P, CFO
- Walker Mark D, Chairman and CEO
- Leatherberry Antoinette Renee, Director
- Cohen Richard, Director
- Pillai Anu, Chief Technology Officer
- Locke Mistelle, Director