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WSJ Intelligence Study: Uniquely Human Skills Deemed "Non-Replicable" in Automated Future

$PMPress releaseJun 23, 2026, 6:00 AM ETRead the release

Philip Morris International and WSJ Intelligence released findings from a study on the 'Human Premium' in the AI era, arguing that skills like empathy and critical thinking are non-replicable by automation. The survey of 2,500 professionals revealed a trust deficit in AI tools, with only 57% expressing high trust in outputs despite 83% using them weekly, while highlighting a seniority divide in AI proficiency.

Key figures

Study survey size
2500
Study ai trust high pct
57%
Smoke free users millions
43
Study ai usage weekly pct
83%
Smoke free revenue pct q1 2026
43%
Smoke free investment total usd
$16 billion
Study c suite ai proficiency pct
33%
Study automation reinvestment ratio
7 in 10
Study human intuition authority pct
62%
Study entry level ai proficiency pct
15%

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.