PMI U.S. Unveils the ZYN America250 Art Series, Bringing Modern Culture to Limited-Edition Cases
Philip Morris International's U.S. business launched the ZYN America250 Art Series, a cultural initiative celebrating the nation's 250th anniversary. The program features original designs from a curated group of American artists adapted into limited-edition metal ZYN cases, which are accessories containing no product.
Key figures
- Us employees
- 3300
- Target smokers
- 25 million
- Shortlist artists
- 20
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