IQOS One of the Most Valuable Global Brands, According to Kantar’s BrandZ 2026 Ranking
IQOS has entered the Kantar BrandZ 2026 Top 100 most valuable global brands for the first time, ranking #74 worldwide. This recognition underscores the commercial success of Philip Morris International’s smoke-free transition, with IQOS now generating over $10 billion in annual net revenues and serving more than 35 million users.
Key figures
- Iqos users worldwide
- 35 million
- Iqos annual net revenues
- $10 billion
- Total smoke free users dec 2025
- 43 million
- Cumulative investment since 2008
- $16 billion
- Smoke free revenue share q1 2026
- 43%
- Smoke free business net revenues 2025
- $17 billion
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.