Philip Morris International Expands its Partnership with Ducati Corse as Decades-Long Partnership Races Forward with Purpose
PMI expanded its partnership with Ducati Corse, placing ZYN branding on MotoGP liveries for the 2026 season and beyond. The partnership, which began in 2003, now focuses on promoting PMI's smoke-free portfolio to adult motorsports fans.
Key figures
- Smoke free markets count
- 105
- Smoke free users millions
- 43
- Smoke free investment billion usd
- 16
- Q1 2026 smoke free revenue share percent
- 43
AI analysis
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