Byrna Technologies Inc.

Byrna Technologies Launches Media Campaign with iHeartMedia’s “The Bobby Bones Show” to Expand Mainstream Reach

Byrna Technologies announced a marketing partnership with iHeartMedia's 'The Bobby Bones Show', America's top country morning show reaching millions of listeners across more than 180 stations. The campaign includes national radio endorsements, podcast integrations, and digital placements aimed at broadening mainstream awareness of Byrna's less-lethal personal security devices. CEO Conn Davis said the effort reallocates existing media investments toward larger mainstream platforms, keeping marketing spend disciplined while expanding brand reach.

•1mo ago

Byrna Appoints Matt McBrady to Board of Directors

Byrna Technologies appointed Matthew McBrady, Ph.D., to its board of directors, expanding the board from seven to eight seats as part of a refreshment strategy that began more than a year ago. McBrady served on Axon Enterprise's board from 2001 to 2014 and again from 2016 to 2026, chairing its audit, compensation, and M&A and capital structure committees while Axon grew into the world's largest personal defense company with a market cap exceeding $50 billion. He currently serves as CFO of GoBrands, parent of GoPuff, and spent nearly 15 years as a hedge fund and private equity investor, including as Managing Director and CIO of the multi-strategy hedge funds at BlackRock. The appointment adds governance depth and personal-defense industry familiarity, but as a planned, incremental board change it is unlikely to be a standalone market-moving catalyst.

•2mo ago

Byrna Appoints Retired U.S. Army Brigadier General Rose Lopez Keravuori to Board of Directors

Byrna Technologies appointed retired U.S. Army Brigadier General Rose Lopez Keravuori to its Board of Directors effective August 10, 2026, replacing outgoing director Emily Rooney. Keravuori also joins the newly formed Enterprise Risk Management Committee alongside Board Chair TJ Kennedy, director Adam Roth, and CEO Conn Davis. Keravuori brings over three decades of experience in strategic operations and crisis management, most recently serving as Director of Intelligence for U.S. Africa Command. Her private sector background includes leadership roles at BAE Systems and founding consulting firm ROSE Solutions. The company stated that Keravuori's expertise will support Byrna's expansion across consumer, professional security, and international markets. Her appointment is intended to strengthen the Board's strategic oversight and risk management capabilities.

•2mo ago

Byrna Technologies Appoints Marketing Transformation Leader Nate Secor as Senior Vice President of Brand and Marketing

Byrna Technologies appointed Nate Secor as Senior Vice President of Brand and Marketing, effective immediately, to oversee brand strategy and consumer acquisition. Secor brings nearly two decades of experience from Indian Motorcycle and Polaris Industries, where he led global marketing strategies and managed large budgets. CEO Conn Davis emphasized that Secor's expertise in brand-building and performance marketing will accelerate Byrna's marketing transformation and connect investment to business outcomes.

•2mo ago

Byrna Technologies Appoints Proven Retail and Omnichannel Sales Leader James White as Senior Vice President of Retail & Channel Growth

Byrna Technologies appointed James White as Senior Vice President of Retail & Channel Growth, effective immediately. White brings over 25 years of experience in consumer products and durable goods, reporting directly to CEO Conn Davis. Most recently, White served as President and Executive Director of Maverick Sales & Marketing, Inc. He previously spent 15 years at Nexgrill Industries, where he helped grow annual revenue by over 500% to approximately $300 million. The appointment aligns with Byrna's previously announced realignment of its sales and marketing organization, focusing on strengthening retail execution and expanding customer acquisition.

•3mo ago

Byrna Technologies Enters Definitive Agreement to Acquire HERO Defense Systems Assets

Byrna Technologies entered into a definitive agreement to acquire substantially all assets of HERO Defense Systems for $1.25 million in combined cash and restricted stock, plus a performance-based royalty. The deal adds HERO's compact self-defense products, the HERO 2020 launcher and AIIRO pepper-gel device, creating a lower-priced entry point for new consumers into Byrna's ecosystem. Management expects the transaction to close within approximately 30 days, with HERO's founders assisting in the integration of the new product lines.

•4mo ago

Letter to Shareholders from Conn Davis, Chief Executive Officer: First 100 Days

CEO Conn Davis reported over 800,000 launchers in customer hands and outlined a strategy to expand from 900 to 2,000 retail locations by year-end, supported by a new marketing partnership with agency HLK. Operational data indicates improving conversion rates, including a retail partner that increased monthly purchases 147% to $200,000 in April following the deployment of end-cap displays. Management set specific FY26 financial targets, aiming for a gross margin of approximately 62% and inventory turns between 1.5x and 2.0x through tighter production alignment.

•4mo ago

Byrna Technologies Launches Media Partnership with Fox Sports Through iHeartMedia to Expand National Reach

Byrna Technologies announced a new media partnership with Fox Sports, distributed through iHeartMedia, to expand its national reach. The campaign will deploy advertising across more than 200 radio stations nationwide via Fox Sports Radio and Premiere Networks, targeting a broad sports audience. CEO Conn Davis stated the move is designed to scale brand awareness and position Byrna as a more accessible personal safety solution, moving beyond its core base of early adopters.

•5mo ago