Cricut, Inc. (CRCT)
Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Sector: Special Industry Machinery, NEC
Industry: Computer Hardware
Cricut, Inc.
- 1:20Reverse splitNov 17, 200620 shares → 1
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Revenue | $708.78M | $712.54M | $765.15M | $886.3M | $1.31B | $959.03M | $486.55M | $339.79M |
| YoY Growth | -0.5% | -6.9% | -13.7% | -32.1% | 36.2% | 97.1% | 43.2% | - |
| Cost of Revenue | $318.35M | $359.75M | $421.85M | $536.4M | $848.78M | $626.66M | $344.2M | $228.69M |
| Gross Profit | $390.43M | $352.79M | $343.29M | $349.89M | $457.45M | $332.37M | $142.35M | $111.1M |
| Gross Margin | 55.1% | 49.5% | 44.9% | 39.5% | 35.0% | 34.7% | 29.3% | 32.7% |
| Research and Development | $66.52M | $60.4M | $65.05M | $76.91M | $79.81M | $38.93M | $26.67M | $24.06M |
| Selling, General, and Administrative | $227.88M | $216.28M | $208.26M | $193.03M | $185.23M | $92.93M | $62.12M | $49.06M |
| Other | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $108K |
| Total Operating Expenses | $294.4M | $276.68M | $273.31M | $269.94M | $265.05M | $131.86M | $88.79M | $73.12M |
| Operating Income (EBIT) | $96.03M | $76.11M | $69.98M | $79.95M | $192.41M | $200.51M | $53.56M | $37.98M |
| Operating Margin | 13.5% | 10.7% | 9.1% | 9.0% | 14.7% | 20.9% | 11.0% | 11.2% |
| Interest Expense | $567K | $326K | $323K | $289K | $298K | $1.16M | $3.29M | $1.93M |
| Interest Income | $11.39M | $11.02M | $7.98M | $1.81M | $181K | $0 | $0 | $0 |
| Other Income (Expense) | $11.86M | $12.77M | $9.8M | $2.03M | -$32K | -$1.32M | -$3.29M | -$1.83M |
| Income Before Tax (EBT) | $107.89M | $88.88M | $79.78M | $81.98M | $192.37M | $199.19M | $50.27M | $36.15M |
| Income Tax Expense | $31.19M | $26.05M | $26.15M | $21.32M | $51.9M | $44.62M | $11.06M | $8.72M |
| Net Income | $76.7M | $62.83M | $53.64M | $60.67M | $140.47M | $154.58M | $39.21M | $27.43M |
| Net Income Margin | 10.8% | 8.8% | 7.0% | 6.8% | 10.8% | 16.1% | 8.1% | 8.1% |
| Supplementary Data | ||||||||
| EPS | 0.36 | 0.29 | 0.25 | 0.28 | 0.67 | 0.70 | 0.18 | 0.12 |
| Diluted EPS | 0.35 | 0.29 | 0.24 | 0.28 | 0.64 | 0.70 | 0.18 | 0.12 |
| Weighted Average OS | 215.18M | 215.11M | 216.89M | 214.46M | 208.83M | 221.37M | 221.37M | 221.37M |
| EBITDA | $132.9M | $118.21M | $110.14M | $109.23M | $212.06M | $214.63M | $62.74M | $46.14M |
| EBITDA Margin | 18.8% | 16.6% | 14.4% | 12.3% | 16.2% | 22.4% | 12.9% | 13.6% |
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Assets | ||||||||
| Current Assets | ||||||||
| Cash and Cash Equivalents | $256.22M | $232.14M | $142.19M | $224.94M | $241.6M | $122.22M | $6.65M | $6.02M |
| Short-Term Investments | $19.43M | $104.77M | $102.95M | $74.26M | $0 | $0 | $0 | $0 |
| Cash and Short-Term Investments | $275.65M | $336.91M | $245.14M | $299.2M | $241.6M | $122.22M | $6.65M | $6.02M |
| Accounts Receivable | $92.01M | $101.98M | $111.25M | $136.54M | $199.51M | $162.93M | $65.44M | $61.26M |
| Inventory | $102.66M | $115.25M | $244.47M | $351.68M | $454.17M | $248.75M | $213.19M | $145.15M |
| Other Current Assets | $29.27M | $26.07M | $19.11M | $23.84M | $0 | $0 | $0 | $0 |
| Total Current Assets | $499.59M | $580.21M | $619.97M | $811.26M | $928.1M | $538.81M | $287.19M | $218.88M |
| Long-Term Assets | ||||||||
| Property, Plant & Equipment Net | $51.14M | $51.5M | $59.97M | $80.48M | $70.91M | $33.44M | $25.31M | $16.03M |
| Goodwill | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Intangible Assets | $0 | $0 | $0 | $760K | $1.52M | $2.28M | $3.04M | $4.55M |
| Long-Term Investments | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Deferred Tax Assets | $13.21M | $39.19M | $34.82M | $23.82M | $3.25M | $3.12M | $1.42M | $1.65M |
| Other Long-Term Assets | $16.86M | $22.13M | $35.36M | $33.3M | $2.46M | $3.75M | $689K | $522K |
| Total Long-Term Assets | $81.22M | $112.82M | $130.15M | $138.37M | $78.15M | $42.59M | $30.46M | $22.74M |
| Other Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Assets | $580.81M | $693.03M | $750.12M | $949.63M | $1.01B | $581.4M | $317.64M | $241.62M |
| Liabilities | ||||||||
| Current Liabilities | ||||||||
| Accounts Payable | $71.55M | $53.37M | $76.86M | $63.2M | $204.71M | $251.66M | $95.83M | $82.27M |
| Short-Term Debt | $3.61M | $0 | $0 | $0 | $0 | $0 | $37.57M | $33.13M |
| Current Income Tax Payable | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $284K |
| Current Unearned Revenue | $50.41M | $45.43M | $40.3M | $34.87M | $30.55M | $23.52M | $13.11M | $9.43M |
| Other Current Liabilities | $33.52M | $37.52M | $41.45M | $0 | $0 | $0 | $0 | $0 |
| Total Current Liabilities | $221.07M | $203.37M | $196.46M | $254.06M | $308.37M | $346.5M | $175.58M | $146.09M |
| Long-Term Liabilities | ||||||||
| Long-Term Debt | $8.02M | $0 | $0 | $0 | $0 | $0 | $17.84M | $11.67M |
| Long-Term Unearned Revenue | $2.87M | $2.83M | $2.93M | $3.79M | $4.86M | $2.76M | $1.45M | $1.07M |
| Long-Term Deferred Tax Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $762K | $2.25M |
| Other Long-Term Liabilities | $5.28M | $8.76M | $6.92M | $5.11M | $3.27M | $3.22M | $863K | $779K |
| Total Long-Term Liabilities | $16.17M | $22.9M | $18.79M | $22.84M | $23.91M | $5.97M | $20.92M | $15.76M |
| Other Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $237.25M | $226.27M | $215.25M | $276.89M | $332.27M | $352.48M | $196.5M | $161.85M |
| Stockholders' Equity | ||||||||
| Preferred Stock | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Common Stock | $211K | $213K | $218K | $220K | $222K | $208K | $208K | $3K |
| Retained Earnings | $3.96M | $0 | $28.51M | $0 | -$43.56M | -$184.03M | -$338.61M | -$377.82M |
| Comprehensive Income & Other | $166K | -$6K | $277K | -$475K | -$55K | $9K | -$28K | $0 |
| Other Stockholders' Equity | $339.39M | $466.55M | $506.14M | $672.51M | $717.31M | $412.75M | $459.55M | $457.58M |
| Total Equity | $343.56M | $466.76M | $534.87M | $672.74M | $673.98M | $228.93M | $121.14M | $79.77M |
| Minority Interest | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities and Equity | $580.81M | $693.03M | $750.12M | $949.63M | $1.01B | $581.4M | $317.64M | $241.62M |
| Supplementary Data | ||||||||
| Total Debt | $11.62M | $15.21M | $14.17M | $19.37M | $19.54M | $0 | $55.41M | $44.8M |
| Net Debt | -$244.59M | -$216.93M | -$128.02M | -$205.57M | -$222.06M | -$122.22M | $48.76M | $38.79M |
| Period | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|
| Currency | USD | USD | USD | USD | USD | USD | USD | USD |
| Period Ending | 2025-12-31 | 2024-12-31 | 2023-12-31 | 2022-12-31 | 2021-12-31 | 2020-12-31 | 2019-12-31 | 2018-12-31 |
| Operating Activities | ||||||||
| Net Income | $76.7M | $62.83M | $53.64M | $60.67M | $140.47M | $154.58M | $39.21M | $27.43M |
| Depreciation & Amortization | $24.44M | $29.01M | $30.04M | $26.96M | $19.39M | $14.12M | $9.18M | $8.05M |
| Deferred Income Tax | $26.12M | -$4.38M | -$11.24M | -$20.46M | -$135K | -$2.46M | -$1.26M | $2.71M |
| Stock-Based Compensation | $34.79M | $45.07M | $47.33M | $41.12M | $38.07M | $9.48M | $1.84M | $10.38M |
| Changes in Working Capital: | ||||||||
| Accounts Receivable | $12.62M | $4.89M | $23.5M | $63.7M | -$37.67M | -$97.63M | -$4.88M | -$15.02M |
| Inventory | $41.16M | $149.97M | $78.38M | $63.09M | -$207.98M | -$37.98M | -$73.23M | -$85.15M |
| Accounts Payable | $16.85M | -$23.12M | $13.54M | -$139.84M | -$46.67M | $157.02M | $10.34M | $30.06M |
| Other Working Capital | -$13.37M | -$1.7M | $11.99M | $4.78M | -$20.78M | $48M | $16M | $10.37M |
| Total Working Capital Change | $57.27M | $130.03M | $127.4M | -$8.29M | -$313.1M | $69.42M | -$51.77M | -$59.75M |
| Other Non-Cash Items | -$19.09M | $2.41M | $40.94M | $17.69M | $10.35M | $3.09M | $6.66M | $2.87M |
| Net Cash from Operating | $200.23M | $264.97M | $288.1M | $117.68M | -$104.95M | $248.23M | $3.86M | -$8.3M |
| Investing Activities | ||||||||
| Capital Expenditures | -$24.42M | -$18.33M | -$23.72M | -$33.77M | -$35.79M | -$21.84M | -$14.1M | -$8.11M |
| Acquisitions | $0 | $0 | $0 | $74.1M | $200K | $1.09M | $1.3M | $2.67M |
| Purchases of Investments | $0 | -$110.52M | -$63.45M | -$180.11M | $0 | $0 | $0 | $0 |
| Sales of Investments | $85.07M | $110.53M | $38.39M | $106.01M | $0 | $0 | $0 | $0 |
| Other Investing Activities | $0 | $0 | $0 | -$74.1M | -$200K | -$1.09M | -$1.3M | $0 |
| Net Cash from Investing | $60.66M | -$18.33M | -$48.78M | -$107.87M | -$35.79M | -$21.84M | -$14.1M | -$8.11M |
| Financing Activities | ||||||||
| Debt Repaid | - | - | - | - | - | $23M | $4.54M | $4.18M |
| Common Stock Issuance | $0 | $0 | $0 | $0 | $262.01M | $0 | $0 | $0 |
| Common Stock Repurchases | -$24.75M | -$38.49M | -$20.33M | -$18.58M | $0 | -$3.04M | -$728K | -$297K |
| Dividends Paid | -$202.1M | -$109.97M | -$294.13M | $0 | $0 | -$51.2M | $0 | $0 |
| Other Financing Activities | -$10.59M | -$7.97M | -$7.72M | -$7.68M | -$1.76M | -$1.08M | $1.19M | $2.67M |
| Net Cash from Financing | -$237.44M | -$156.44M | -$322.19M | -$26.25M | $260.24M | -$110.92M | $10.9M | $17.44M |
| Forex Effect | $634K | -$252K | $110K | -$221K | -$127K | $92K | -$25K | $0 |
| Net Change in Cash | $24.08M | $89.95M | -$82.76M | -$16.65M | $119.38M | $115.56M | $637K | $1.02M |
| Supplementary Data | ||||||||
| Operating Cash Flow | $200.23M | $264.97M | $288.1M | $117.68M | -$104.95M | $248.23M | $3.86M | -$8.3M |
| Capital Expenditure | -$24.42M | -$18.33M | -$23.72M | -$33.77M | -$35.79M | -$21.84M | -$14.1M | -$8.11M |
| Free Cash Flow | $175.81M | $246.63M | $264.38M | $83.91M | -$140.74M | $226.38M | -$10.23M | -$16.42M |
| Cash at Beginning | $232.14M | $142.19M | $224.94M | $241.6M | $122.22M | $6.65M | $6.02M | $4.99M |
| Cash at End | $256.22M | $232.14M | $142.19M | $224.94M | $241.6M | $122.22M | $6.65M | $6.02M |