Cricut, Inc. (CRCT) Cricut, Inc. offers an innovative creative platform that empowers individuals to transform their imaginative concepts into high-quality, handcrafted items. The company's business model is structured around three core divisions: Connected Machines, Subscriptions, and Accessories & Materials. At the heart of its offerings are intelligent cutting machines, including models like Cricut Joy, Cricut Explore, and Cricut Maker. These devices are engineered to precisely cut, write, score, and apply decorative effects to a diverse range of materials, such as paper, vinyl, and leather. Complementing the hardware are intuitive design applications, such as the comprehensive Design Space app and a specialized app for Cricut Joy, all integrated by proprietary software. Cricut also provides various subscription tiers, including Cricut Access and Cricut Access Premium, alongside in-app purchasing options, to further enhance the user experience. The creative ecosystem is rounded out by an extensive selection of accessories, such as the Cricut EasyPress and Cricut Mug Press, various hand tools, replacement blades, and project-specific materials. This integrated suite allows users to produce a wide array of personalized goods, from custom birthday cards and bespoke mugs to unique T-shirts and elaborate interior decorations. Cricut products are distributed through numerous third-party retail partners, both online and in physical stores, its dedicated website (cricut.com), and a network of distributors. Headquartered in South Jordan, Utah, the company, which was initially incorporated in 1969 as Provo Craft & Novelty, Inc. before its rebranding in March 2018, maintains a significant global presence, operating across the United States, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia.
Sector: Special Industry Machinery, NEC
Industry: Computer Hardware
Cricut, Inc. NASDAQ:CRCT Technology · Computer Hardware
Mkt Cap $1.83B
Div Yield 2.28%
Close $8.78 AH $8.88 Now $8.86 PM VOL 981 $ Vol ≈ $9K RVOL 0.79x
Close $8.78 -5.08% AH $8.88 -0.23% since
Mkt Cap $1.83B
PM VOL 981 sh
$ Vol ≈$9K
RVOL 0.79×
Div Yield 2.28%
Press Release ● Major
Cricut, Inc. Reports Third Quarter 2026 Financial Results
Cricut reported Q3 2026 revenue of $188.6 million, up 11% year-over-year, driven by 17% growth in Products and nearly 4% growth in Platform revenue.
Net income rose 36% to $27.8 million with diluted EPS of $0.13 (vs. $0.10), as gross margin expanded to 57.7% from 55.2% and operating income jumped 50% to $33.9 million.
The board approved a recurring semi-annual dividend of $0.10 per share, a $0.70 special dividend payable in January 2027, and replenished the $50 million buyback; paid subscribers grew 2% to 3.07 million.
• 5d ago AI analysis › Press Release
Introducing Cricut Rewards: Get rewarded for your creativity
Cricut introduced Cricut Rewards, a free loyalty program in the U.S. and Canada where members earn 1 point per $1 spent on cricut.com.
Every 100 points converts to a $5 reward applied to future purchases, capped at $50 per order, with points expiring after 12 months of inactivity.
The program is designed to drive repeat direct-to-consumer purchases; no financial impact figures were disclosed.
• 12d ago AI analysis › Press Release
Cricut to Announce Third Quarter 2026 Financial Results on November 3, 2026
Cricut announced it will report third quarter fiscal 2026 results after U.S. markets close on Tuesday, November 3, 2026.
Management will host a conference call and webcast at 3:00 p.m. Mountain Time (5:00 p.m. Eastern) that afternoon, with a live webcast on its investor relations site.
The release contains no financial figures or guidance and is purely a scheduling notice.
• 26d ago AI analysis › Press Release
Cricut® Launches a New Category with the All-New Cricut StickerPix™ Line, Bringing Personalized Sticker Making into Its Creativity Platform
Cricut launched the StickerPix line — StickerPix Print + Cut and StickerPix Print — marking its entry into at-home sticker making and photo printing.
The Print + Cut model prints, laminates, and precision cuts in one machine starting at $299, while the Print model starts at $169; both integrate with Design Space and its library of more than 1.8 million sticker images.
The machines are available starting September 24, 2026, exclusively at Cricut.com and Michaels for the first week, extending the platform beyond cutting and adding a new hardware-driven revenue stream.
• 1mo ago AI analysis › Press Release
Cricut® Introduces Cricut Maker® 5, Its Most Versatile Smart Cutting Machine Yet
Cricut announced the Cricut Maker 5, its newest flagship smart cutting machine, available beginning September 4, 2026 with bundles starting at USD $349.
The Maker 5 cuts and engraves compatible materials up to 3 mm thick — a 25% clearance increase over the prior generation's 2.4 mm limit — and features a design that is 30% more compact, while supporting more than 300 materials and 13 specialized tools.
For the first two weeks after launch the machine will be sold exclusively through Cricut.com and Michaels, which gets an exclusive Teal bundle, before broader retail distribution begins.
The refresh deepens Cricut's connected hardware-and-software ecosystem built around Design Space and the paid Cricut Access subscription, but the release included no sales targets or financial guidance.
• 2mo ago AI analysis › Press Release
Cricut to Present at Upcoming Investor Conferences
Cricut announced that members of its management team will present at the Barclays 19th Annual Global Consumer Conference on September 9 in Boston and the Goldman Sachs 2026 Communacopia + Technology Conference on September 10 in San Francisco.
Presentations will be webcast live on the investor relations section of the company's website, with replays available after the events conclude.
The company also reminded investors that it utilizes its investor relations website and news blog as a means of disclosing material non-public information in compliance with Regulation FD.
• 2mo ago AI analysis › Press Release ● Major
Cricut, Inc. Reports Second Quarter 2026 Financial Results
Cricut reported Q2 revenue of $156.3 million, down 9% year-over-year, while net income surged 59% to $39.1 million driven by gross margin expansion to 74.5%.
Platform revenue grew over 5% to $85.0 million, supported by a 3% increase in paid subscribers to 3.1 million and a 5% rise in ARPU.
The company generated $50 million in cash from operations, paid a $0.10 per share dividend, and repurchased $7.5 million of stock.
• 3mo ago AI analysis › Press Release
Cricut® Introduces the Next Generation of Auto Heat Presses: Cricut AutoPress™ 2
Cricut announced the launch of the Cricut AutoPress 2, a next-generation automatic heat press featuring a larger 15x15 inch plate and a significantly lower entry price of $349, compared to the original model's $999.
The device offers hands-free operation with adjustable pressure up to 220 lbs and temperatures up to 410°F, integrating with the Cricut ecosystem via Bluetooth for guided workflows through the Design Space app.
Available exclusively on Amazon starting in July 2026 for 90 days, the product will roll out to cricut.com and other retailers on November 4, 2026.
• 3mo ago AI analysis › Press Release
Cricut to Announce Second Quarter 2026 Financial Results on August 4, 2026
Cricut announced it will report its second quarter 2026 financial results after the market closes on Tuesday, August 4, 2026.
Management is scheduled to host a conference call and webcast at 5:00 p.m. Eastern Time to discuss the quarterly performance.
A live webcast and replay will be available on the company's investor relations website.
• 3mo ago AI analysis › Press Release
Cricut Defines Its Next Era as a Creativity Platform
Cricut announced a new brand positioning as a 'creativity platform' centered on its Design Space software ecosystem.
The company launched a global marketing campaign titled 'Think It. Make It. Cricut.' to emphasize accessibility for beginners and personalization.
CEO Ashish Arora stated the move reflects a cultural shift toward personal expression, but no new products or financial metrics were disclosed.
• 4mo ago AI analysis › Press Release ⚠ 3
Cricut, Inc. Reports First Quarter 2026 Financial Results
Cricut reported Q1 2026 revenue of $159.5 million, down 2% year-over-year, with net income declining 15% to $20.3 million.
Platform revenue grew nearly 6% to $84.8 million and paid subscribers increased 3% to 3.08 million, while product revenue fell 9.6%.
The company approved a recurring semi-annual dividend of $0.10 per share and repurchased $12.2 million of stock during the quarter.
• 6mo ago AI analysis › 
