HARLEY-DAVIDSON, INC. (HOG) Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Sector: Motorcycles, Bicycles & Parts
Industry: Auto - Manufacturers
Harley-Davidson, Inc. NYSE:HOG Consumer Cyclical · Auto - Manufacturers
Mkt Cap $3.01B
Div Yield 2.56%
AH Close $28.96 +0.00% vs close
AH Close $28.96 +0.00% vs close
Mkt Cap $3.01B
Div Yield 2.56%
All Press Release SEC Filings News
Press Release
Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026
Harley-Davidson will release its third quarter 2026 financial results before market hours on Thursday, October 29, 2026.
Senior management will host an audio webcast from 8-9 a.m. CT covering results, business developments, and outlook updates; a replay will be available roughly two hours after the call.
• 16d ago AI analysis › News
Harley-Davidson Stock Jumps as Citi Bets on a Turnaround
barrons.com • 20d ago News
How Harley-Davidson, an American Icon, Became a Tariff Punching Bag
wsj.com • 1mo ago Press Release
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Harley-Davidson and Realtree have launched a second limited-edition apparel and accessories collection, available now at h-d.com/realtree and participating Harley-Davidson dealerships across the U.S.
The drop expands on the first collaboration with new styles including cargo pants, vests, work shirts, and a women's hoodie, pairing Realtree's camouflage patterns with Harley-Davidson's Bar & Shield styling.
No financial terms, pricing, or sales figures were disclosed, making this a brand-marketing event rather than a material business update for HOG.
• 1mo ago AI analysis › News
3 Leading Picks To Ride Through The Midterm Election Volatility
seekingalpha.com • 1mo ago Press Release
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson's board of directors approved a cash dividend of $0.1875 per share for the third quarter of 2026.
The dividend is payable September 29, 2026, to shareholders of record as of September 15, 2026.
This is a routine quarterly capital-return declaration with no change in payout or special items disclosed; Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
• 1mo ago AI analysis › News
Looking for a Fast-paced Momentum Stock at a Bargain? Consider Harley-Davidson (HOG)
zacks.com • 2mo ago News
Harley-Davidson Q2 Earnings Beat Estimates on HDMC Growth
zacks.com • 3mo ago News
Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
seekingalpha.com • 3mo ago News
Harley-Davidson Q2 Earnings Call Highlights
marketbeat.com • 3mo ago News
Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
zacks.com • 3mo ago News
Harley-Davidson (HOG) Q2 Earnings Beat Estimates
zacks.com • 3mo ago News
Harley-Davidson posts lower quarterly results as raw material costs rise
reuters.com • 3mo ago News
Harley-Davidson Raises Outlook on Strong North American Sales
wsj.com • 3mo ago Press Release ● Major
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
Harley-Davidson reported Q2 2026 results highlighted by a 6% revenue increase in its motorcycle segment to $1.1 billion and an 18% jump in operating income.
Driven by domestic retail strength and improved profitability, the company raised full-year guidance, now projecting HDMC operating income of $10 million to $50 million versus a prior expectation of a potential loss.
Consolidated net income fell 26% to $80 million, largely due to a 55% revenue decline in the financial services arm following a strategic shift to a capital-light model.
• 3mo ago AI analysis › News
Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline
zacks.com • 3mo ago Press Release
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
Harley-Davidson, Inc. announced it will release its second quarter 2026 financial results before market open on Thursday, July 23, 2026.
Senior management will host a conference call and audio webcast at 8 a.m. CT to discuss the results and business developments.
A replay of the webcast will be available approximately two hours after the call concludes.
• 3mo ago AI analysis › SEC Filing
HOG: 8-K · leadership change
Paul Krause will cease serving as Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary of Harley-Davidson effective June 29, 2026.
To support an orderly transition, Mr. Krause will assume an advisory role until September 1, 2026, at which point he will exit the company and be entitled to severance benefits.
Gayle Littleton has been appointed to join Harley-Davidson as the Chief Legal, Compliance and Corporate Affairs Officer and Corporate Secretary, also effective June 29, 2026.
SEC 8-K • 3mo ago AI analysis › News
Harley-Davidson: The Margin Reset Could Rip The Bear Case Apart
seekingalpha.com • 4mo ago News
Harley-Davidson to bring Revolution Max production back to US
reuters.com • 4mo ago Press Release
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Harley-Davidson is bringing production of the Revolution Max platform for North America back to the United States, specifically to facilities in Pennsylvania and Wisconsin.
This move supports the company's 'Back to the Bricks' strategy and is expected to be completed ahead of Model Year 2028 production in 2027.
The company expects to manufacture over 100,000 motorcycles at its York, Pennsylvania facility in 2027, citing favorable changes in U.S. trade policy under the Trump Administration as a key enabler.
• 4mo ago AI analysis › News
Why is this Wealth Manager Buying 1 Million Shares of Harley Davidson?
fool.com • 4mo ago News
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
foxbusiness.com • 4mo ago News
Harley-Davidson (HOG) Up 1.7% Since Last Earnings Report: Can It Continue?
zacks.com • 4mo ago News
Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'
nypost.com • 4mo ago Press Release
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
Harley-Davidson will present at the Baird 2026 Global Consumer, Technology & Services Conference on June 3, 2026.
CEO Artie Starrs and Head of Investor Relations Shawn Collins will participate in one-on-one and group sessions in New York.
The release contains no new financial metrics or strategic updates, serving only as a scheduling notice for investors and analysts.
• 4mo ago AI analysis › SEC Filing
HOG: 8-K · proxy statement
Harley-Davidson shareholders approved the re-election of all eight director nominees and ratified Ernst & Young LLP as the independent auditor for fiscal year 2026.
The board’s proposal to amend the 2020 Incentive Stock Plan, increasing the authorized share pool to 12.2 million shares, received strong support with approximately 94% of votes cast in favor.
A shareholder-sponsored proposal requesting a climate transition plan was defeated, receiving only about 21% of the vote, while the advisory say-on-pay vote passed with roughly 86% support.
SEC 8-K • 4mo ago AI analysis › Press Release
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson declared a quarterly cash dividend of $0.1875 per share for the second quarter of 2026.
The payment is scheduled for June 25, 2026, to shareholders of record as of June 8, 2026.
This is a routine maintenance of the existing dividend policy with no change in rate or strategy.
• 5mo ago AI analysis › News
Harley-Davidson Q1 Earnings Call Highlights
marketbeat.com • 5mo ago News
Is Harley-Davidson Stock a Buy After Robinson Value Initiated a New Position?
fool.com • 5mo ago News
Harley-Davidson's Cultural Resurgence (Rating Upgrade)
seekingalpha.com • 5mo ago News
Harley-Davidson, Inc. (HOG) Q1 2026 Earnings Call Transcript
seekingalpha.com • 5mo ago News
HOG Q1 Earnings Miss Estimates on Tariff-Pressured Margins
zacks.com • 5mo ago News
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics
zacks.com • 5mo ago News
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
barrons.com • 5mo ago News
Harley-Davidson (HOG) Misses Q1 Earnings Estimates
zacks.com • 5mo ago News
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
wsj.com • 5mo ago Press Release ● Major ⚠ 3
Harley-Davidson Delivers First Quarter Financial Results
Harley-Davidson reported Q1 2026 revenue of $1.17 billion and diluted EPS of $0.22, with headline declines driven largely by a 54% drop in HDFS revenue following last year's asset sale transaction.
Despite the consolidated revenue dip, the core motorcycle business showed healthy demand: North American retail sales jumped 14% to 23,803 units, driving global retail sales up 8% while dealer inventories fell 22% year-over-year.
Management reaffirmed its full-year 2026 guidance for HDMC shipments and operating income, and returned significant capital to shareholders by repurchasing $128 million of shares during the quarter.
• 5mo ago AI analysis › Press Release ● Major
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson announced the 'Back to the Bricks' strategic plan, aiming to restore performance and deliver profitable growth by leveraging its brand and dealer network.
Financial targets include over $350 million in HDMC EBITDA for 2027, an EBITDA margin of 10-12%, and a gross margin of 25-30% over the medium term.
The strategy focuses on recapturing market share in motorcycles and parts, while enabling dealers to double profitability by 2026 and again by 2029.
• 5mo ago AI analysis › News
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
reuters.com • 5mo ago News
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
reuters.com • 5mo ago News
Harley-Davidson: Possibly The Next Big Short Squeeze
seekingalpha.com • 5mo ago News
New Strong Sell Stocks for April 24th
zacks.com • 6mo ago News
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
foxbusiness.com • 6mo ago News
Harley-Davidson Rallies 38%, But Analysts See Downside Ahead
marketbeat.com • 6mo ago Press Release
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection
Harley-Davidson and Dickies have reunited for their second limited-edition apparel collection, the "Built to Outlast" capsule.
The collection merges workwear durability with motorcycle culture, featuring items like the Boxy Denim Jacket, Denim Vest, and a refreshed Eisenhower Jacket.
Available starting April 22, 2026, the unisex line can be purchased on h-d.com, dickies.com, and at select dealerships.
• 6mo ago AI analysis › News
Harley-Davidson Just Transformed Its Balance Sheet: What the KKR and PIMCO Deal Means for Investors
fool.com • 6mo ago Press Release ● Major
Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026
prnewswire.com • 6mo ago News
Harley-Davidson, Inc. (HOG) Discusses HDFS Business Model Update and Strategic Partnerships with KKR and PIMCO Prepared Remarks Transcript
seekingalpha.com • 6mo ago Press Release
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026
prnewswire.com • 6mo ago Press Release
HARLEY-DAVIDSON LAUNCHES RIDE
prnewswire.com • 6mo ago News
The Big 3: HOG, WMT, MRVL
youtube.com • 6mo ago News
Harley-Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of “Hold” from Brokerages
defenseworld.net • 6mo ago News
Harley-Davidson Executive Sells Over 4,000 Shares
fool.com • 7mo ago News
Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000
fool.com • 7mo ago News
Why Is Harley-Davidson (HOG) Down 11.6% Since Last Earnings Report?
zacks.com • 7mo ago Press Release
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026
prnewswire.com • 7mo ago Press Release
Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference
prnewswire.com • 7mo ago 1 law-firm class-action alert 8 fund position changes (13F filings)