Rocket Companies, Inc.

Redfin Celebrates 250 Years of American History Through the Places We Call Home

Redfin, now owned by Rocket Companies (RKT), launched a new creative content franchise called 'Iconic Homes of America' celebrating America's 250th anniversary through historic homes. The campaign debuts with two properties: the Betsy Ross House in Philadelphia and the 1892 Bishop's Palace in Galveston, Texas, each with immersive digital tours and free public events. This is a branding/marketing initiative with no disclosed financial metrics, revenue impact, or strategic transaction — best treated as low-signal marketing news for RKT.

•4d ago

Holiday Season Is the Best Time For Homebuyers to Score a Deal in These 7 U.S. Metros

Redfin, the brokerage owned by Rocket Companies, published a consumer research report identifying early November as the best homebuying window in Milwaukee, Riverside, and Tampa, and mid-December in Detroit, Fort Lauderdale, Miami, and West Palm Beach. The report notes the U.S. market is tilted toward buyers, with 63% more sellers than buyers — the largest imbalance in Redfin records back to 2013 — and Miami among the strongest buyer's markets. The release is brand-driven content marketing rather than a corporate disclosure; it carries no financial figures or material events for RKT itself.

•7d ago

Rocket Companies to Announce Third Quarter 2026 Results on October 29, 2026

Rocket Companies announced it will release third quarter 2026 earnings on October 29, 2026. Leadership will host a conference call to discuss results at 4:30 p.m. ET that day, with a live webcast on the company's investor relations site. No financial figures were disclosed in this release; it is a scheduling notice only.

•12d ago

Redfin Reports U.S. Home Prices Ticked Up 0.25% in September

Redfin, the brokerage owned by Rocket Companies, reported that U.S. home prices rose 0.25% month over month in September, up slightly from 0.21% in August. Annual price growth accelerated to 3.8%, the fastest since June 2025, with prices up in 34 of the 50 most populous metros — led by Philadelphia (1.9%) and Pittsburgh (1.3%) — while 16 metros saw declines, led by Fort Worth. The report is macro housing-market data rather than a company disclosure; modestly supportive of Rocket's mortgage and brokerage volumes but routine and low-impact.

•14d ago

Redfin Report: U.S. Housing Costs Could Return to "Normal" Within 5 Years

Redfin, the brokerage owned by Rocket Companies (RKT), published a research report estimating U.S. housing costs could return to 'normal' within five years if mortgage rates fall to 6% and home-price growth holds at 2.1%. Housing costs are closest to normal in San Jose, Austin, Oakland, Seattle and Portland, while roughly half of analyzed metros — mostly in the Northeast and Midwest — could need a decade or more. The report is thought-leadership content tied to the Redfin brand rather than a financial disclosure; it carries no direct earnings, guidance, or transactional impact for RKT.

•26d ago

Rover and Redfin Unleash New Guide on Canada's Best Cities for Dog Walks

Rocket Companies subsidiary Redfin partnered with pet-care marketplace Rover on a lifestyle guide ranking Canada's best cities for dog walks using Redfin's Walk Score data. Vancouver topped the list of 11 cities with a Walk Score of 79.8, followed by Montreal at 65.4 and Toronto at 61; the guide also maps trending dog breeds per city. The piece is content marketing intended to drive brand engagement for Redfin and Rocket's homeownership platform, with no financial or operational implications for RKT.

•1mo ago

Rover and Redfin Unleash New Guide on America's Best Cities for Dog Walks

Redfin, part of Rocket Companies, teamed up with pet-care marketplace Rover on a lifestyle guide ranking America's best cities for dog walks using Redfin Walk Scores. San Francisco ranked No. 1 of 107 cities with a Walk Score of 88.7, followed by New York City at 88.0, Jersey City, Boston and Chicago. The release is brand marketing with no financial impact on Rocket Companies, though it reinforces Redfin's consumer-brand integration into Rocket's homeownership platform.

•1mo ago

Redfin Reports U.S. Home Prices Rose 0.25% From a Month Earlier in August

U.S. home prices rose 0.25% month over month in August on a seasonally adjusted basis, slightly below July's 0.26% and June's 0.27%, according to the Redfin Home Price Index. Annual price growth accelerated to 3.7%, the fastest pace in a year. Redfin attributes the monthly slowdown to buyers gaining bargaining power, calling August the strongest buyer's market on record, with elevated housing costs and economic uncertainty keeping a lid on demand. St. Louis led monthly gains at +1.1%, while Austin and Charlotte saw the largest declines at -0.7%; year over year, San Francisco led at +12% and five major metros including Dallas and Seattle posted price declines. Redfin operates as part of Rocket Companies (NYSE: RKT), so this release is a routine monthly data publication from the brokerage unit rather than a financial disclosure by the filer.

•1mo ago

Nearly Half of Homebuyers Get Concessions From Sellers as Most Markets Tip in Buyers' Favor

Redfin, the brokerage owned by Rocket Companies, reported that U.S. sellers gave concessions to buyers in 44.7% of home sales in August, up from 42.6% a year earlier and the highest share for that month since at least 2020. The report calls August the strongest buyer's market in records dating to 2013, with concessions concentrated in the Sun Belt: Atlanta led at 72.8%, followed by Charlotte (67.9%), Phoenix (67.4%), Las Vegas (66.7%) and Raleigh (66.3%). Concessions were rarest in still-strong markets: just 4.2% of San Jose sellers gave them, with New York at 5.7% and San Francisco at 18.6%. Nationwide, 15.8% of August sales involved both a concession and a price drop, an August record. For Rocket, the data underscores a buyer-friendly environment where builders and sellers are buying down mortgage rates and offering incentives — supportive of purchase-mortgage engagement but a signal of soft overall housing demand.

•1mo ago

San Antonio is the Top Destination for Gen Z Movers, While Millennials Favor Houston

Redfin, the brokerage owned by Rocket Companies (NYSE: RKT), published a migration report finding San Antonio is the top destination for Gen Z movers with a net inflow of 10,678, while Houston leads for millennials with a net inflow of 16,365. The data show young adults are making mostly short, affordability-driven moves: New York posted the largest outflows for both generations (29,554 Gen Z and 42,698 millennials), and big moves are getting rarer, with roughly 14% of 19-24 year olds relocating in 2024 versus about 15% in 2014. The release is brand-awareness research from Redfin's news operation rather than an issuer disclosure; it contains no financial figures or guidance for Rocket, though it reinforces the search-to-close homeownership platform Redfin and Rocket Mortgage are building.

•1mo ago

It's Now The Strongest Buyer's Market on Record, Driven by the Sun Belt

Redfin's August housing report, published under parent Rocket Companies, identifies the strongest buyer's market in its records: an estimated 57.9% more home sellers than buyers nationwide, up from 52.1% in July. Nashville leads with 139% more sellers than buyers, followed by Miami (138%) and Houston (131%), and all ten of the strongest buyer's markets are Sun Belt metros, while only five seller's markets remain, led by Nassau County, NY. A listings surge drove the record gap: 1,534,918 sellers were in the market, the most since early 2020 and up 3.9% month over month, while buyers stagnated at 972,300 after July posted the lowest buyer count on record. For RKT, the release is routine research content from its Redfin subsidiary, but the underlying data — record inventory against near-record-low buyer demand — sketches a soft backdrop for mortgage origination and brokerage transaction volumes.

•1mo ago

High Costs Sideline Some Would-Be Homebuyers, Handing Upper Hand to Those Who Stay in the Market

Redfin, now part of Rocket Companies, reports that homebuying costs have hit their highest level in over a year, with the typical U.S. monthly mortgage payment reaching a 14-month high of $2,641. Median home-sale prices rose 2.2% year over year to $398,637 while the weekly average 30-year mortgage rate climbed to 6.71%, with daily rates touching 6.97%. Demand indicators softened: pending sales were essentially flat week over week near their lowest level since February, 20.8% of listings took a price cut, and the typical home spent 46 days on market. For Rocket, elevated rates and sidelined buyers point to near-term mortgage-origination headwinds, though new listings up 2.1% year over year and an easing lock-in effect could support future purchase demand.

•1mo ago

Redfin Report: Florida's Luxury Market Pulls Away From the Pack, With Miami and Tampa Posting Double-Digit Price Increases

Redfin, the real estate brokerage owned by Rocket Companies (NYSE: RKT), reported that Miami luxury home-sale prices rose 18% year over year in July, the biggest increase among the 50 most populous U.S. metros, with Tampa next at 15.4% versus 5.3% nationally. West Palm Beach posted the fastest luxury sales growth in the country at 43.9% year over year, helped by a 'Wall Street South' buildout of Goldman Sachs and Wells Fargo operations and a wave of affluent, often cash-paying buyers relocating from New York and California. The report emphasizes that luxury demand is insulated from elevated mortgage rates, while non-luxury prices fell 1.3% in Miami — underscoring that the rate-sensitive mass market where Rocket Mortgage originates remains soft. The release is subsidiary market research rather than a corporate disclosure, so it carries little direct financial read-through for RKT.

•2mo ago

Redfin Reports Homebuyers Have More Fresh Options Than They've Had in 4 Years

New listings of U.S. homes rose 2.1% week over week to 383,795, the highest level in four years, and active listings reached 1.51 million — the most fresh inventory buyers have seen since August 2022. Demand is not keeping pace: pending sales slipped 0.1% to 308,282, their lowest level since February, deepening the buyer's market seen across most of the country. High costs remain the main hurdle — the weekly 30-year fixed rate averaged 6.66% and the daily rate hit 6.91%, the highest in over a year — while the typical sale price rose 2.2% year over year and the median asking price dipped 0.1%. The report was published by Redfin, now part of Rocket Companies (RKT); it is market research rather than a company financial disclosure, though flat demand and near-year-high rates are a headwind for Rocket's origination pipeline even as rising inventory could support future transaction volume.

•2mo ago

Redfin Report: San Francisco's Housing Market Booms While Seattle Slumps

A new Redfin report, published under Rocket Companies' umbrella, shows San Francisco's housing market booming while Seattle's slumps: July home sales rose 9% year over year in San Francisco and fell 9% in Seattle. Prices moved the same way. San Francisco's median sale price jumped 6% to $1.6 million, the priciest U.S. metro, while Seattle's median fell 4% to $809,000, the second-biggest decline among the 50 most populous metros. The divergence is driven by AI wealth: OpenAI and Anthropic employees are channeling salaries and signing bonuses into San Francisco homes, while layoffs at Amazon, Microsoft, Meta and Expedia pushed Seattle pending sales down 15.6% with active listings up 16.7%. For RKT, this is Redfin research content rather than a company disclosure, offering demand color for its brokerage and mortgage funnel in two key West Coast markets but no change to Rocket's reported fundamentals.

•2mo ago

Homes in Highly Rated School Zones Cost 35% More Than the Average U.S. Home--But the Premium Is Much Smaller in Some Parts of the Country

Redfin, the brokerage owned by Rocket Companies (NYSE: RKT), published research showing the typical U.S. home in a highly rated school zone costs $580,000 -- 35% more than the $430,000 typical overall home. Affording a school-zone home requires about $159,157 in income versus $117,995 for the typical home, and a median-earning household would spend 54.5% of income on housing versus 40.4% for the typical home. Premiums vary sharply by metro: Philadelphia has the largest at 93.5% above the metro-wide typical price, while Little Rock is the only metro where highly rated school zones actually cost less than the typical home. The release is brand-building market research rather than a corporate disclosure and carries no direct financial or operational impact for Rocket Companies.

•2mo ago

Rocket Companies President and CFO Brian Brown to Present at Barclays Global Financial Services Conference

Rocket Companies announced that President and CFO Brian Brown will participate in a fireside chat at the 24th annual Barclays Global Financial Services Conference. The event is scheduled to take place on Tuesday, September 15, at 12:00 p.m. ET at the Hilton Midtown hotel in New York. A live webcast of the presentation will be accessible on the company's Investor Relations website, with a replay available following the conclusion of the event.

•2mo ago

Now's the Time: Late Summer Is the Best Season For Homebuyers to Score a Deal in These U.S. Metros

Redfin, a subsidiary of Rocket Companies, released a market analysis identifying late August and September as the optimal windows for homebuyers to negotiate price discounts in various U.S. metros, including Austin, Southern California, and Texas. The report indicates that many of these regions have shifted toward buyer's markets, giving consumers increased negotiating power and opportunities for seller concessions. As part of Rocket Companies, Redfin operates a technology-driven real estate brokerage integrated with the Rocket Mortgage platform to support the homebuying process.

•2mo ago

With Buyers Firmly in the Driver's Seat, Home-Purchase Cancellations Hit Highest Level in Nearly 3 Years

Redfin reported that 14% of U.S. home-purchase agreements fell through in July, marking the highest share in nearly three years as buyers gained leverage in a market with a record low number of buyers. The analysis indicates the South is experiencing the highest volatility, with Atlanta leading the nation at a 19.8% cancellation rate, followed closely by Houston and San Antonio. Despite the headline increase, the national cancellation rate has remained relatively stable, fluctuating only between 13% and 14% over the last four years.

•2mo ago

ROCKET MORTGAGE TO BE THE CLIENT PARTNER FOR AAF'S 2026-2027 NATIONAL STUDENT ADVERTISING COMPETITION

Rocket Mortgage, a subsidiary of Rocket Companies (NYSE: RKT), will serve as the presenting sponsor and client partner for the American Advertising Federation's 2026-2027 National Student Advertising Competition. The competition expects participation from over 100 colleges and universities, where student teams will develop strategic advertising campaigns for the company. Jonathan Mildenhall, CMO of Rocket Companies, emphasized that the sponsorship is an investment in future marketing talent aimed at attracting top graduates to the firm.

•2mo ago

Rocket Companies Appoints Sarah Watterson as Independent Board Director

Rocket Companies appointed Sarah Watterson as an independent director, increasing the total size of its Board of Directors to 10 members. Watterson brings over 15 years of executive leadership experience in capital markets and financial services, including previous roles at Goldman Sachs and Fortress Investment Group. Founder and Chairman Dan Gilbert noted that her background will provide a valuable outside voice as the company continues to grow its homeownership platform.

•2mo ago

The Income Needed to Afford Typical American Home Holds Steady Near Record High of $110,000

Redfin reports that the annual income required to afford a typical U.S. home stands at $109,796, slightly down from a record high but still roughly $22,000 above the median household income. The affordability gap is narrowing as wages rise faster than housing costs, with the share of income needed for monthly payments dropping to 37.6% from 39.3% a year ago. Economists note the market is shifting toward a buyer's market in many metro areas, though high costs continue to sideline many prospective first-time buyers.

•2mo ago

Brooklyn's Park Slope is Redfin's Hottest Luxury Neighborhood of 2026

Redfin, a subsidiary of Rocket Companies, released its 2026 report naming Brooklyn's Park Slope as the hottest luxury neighborhood based on listing views and competition scores. The report analyzes zip codes in the top 100 metro areas, noting that luxury buyers are bucking broader market trends due to limited supply in high-end areas. The data is observational and does not change Rocket Companies' financial outlook or operational status.

•2mo ago

Fire-Prone Parts of Rural Northern California Are Losing Residents, Bucking National Trend

Redfin, a subsidiary of Rocket Companies, released a report analyzing migration trends in U.S. counties with high wildfire risk. The analysis found that rural Northern California counties like Tuolumne and Sutter experienced net population outflows in 2025, driven by rising insurance costs and geographic isolation despite the national trend of moving into fire-prone areas. In contrast, fire-prone counties near major economic hubs such as Phoenix and Salt Lake City saw significant net inflows, as job opportunities and affordability outweigh climate risks for many residents. The report highlights Redfin's ongoing data-driven research into housing market dynamics and the influence of climate risk on domestic migration.

•3mo ago

Nashville Sellers ‘Need to Pack Their Patience’ For a Housing Market That Now Strongly Favors Buyers

Redfin, a subsidiary of Rocket Companies, released a report identifying Nashville as the nation's second-strongest buyer's market with 129% more home sellers than buyers in June. The data indicates shifting conditions with new listings up 9.4% year-over-year, a typical time-on-market of 78 days, and an average price cut of 3.4% for sellers who reduced their asking price. This market commentary is specific to the Nashville region and provides operational context for Redfin but does not contain material financial updates for Rocket Companies.

•3mo ago

Rocket Companies to Announce Second Quarter 2026 Results on August 6, 2026

Rocket Companies announced that it will release its second quarter 2026 financial results on August 6, 2026. Management is scheduled to host a conference call to discuss the results at 4:30 p.m. ET on the same day. A live webcast and subsequent replay will be available on the Investor Relations section of the company's website.

•3mo ago

Most Americans Say “Not in My Backyard” to AI Data Centers

A Redfin-commissioned survey indicates that 53% of U.S. residents oppose the construction of AI data centers in their neighborhoods, citing concerns over resource strain and environmental impact. Despite local resistance, the analysis highlights a fiscal upside in Northern Virginia, where data centers have driven a 639% increase in personal property tax revenue in Loudoun County, boosting education funding while lowering homeowner tax rates. The survey of 4,000 residents was conducted by Ipsos and underscores Rocket Companies' Redfin subsidiary focus on data-driven real estate market analysis.

•3mo ago

House Hunters Value Clean Air in Their Homes More Than Views and Other Luxuries: Redfin Survey

A survey commissioned by Redfin, part of Rocket Companies, found that 36% of prospective homebuyers consider high-end air and water filtration systems a top priority, ranking clean homes above luxury amenities like views or home theaters. The data, based on responses from 1,000 residents planning to move, highlights a shift toward health-conscious and climate-resilient home features, with security systems being the only feature ranked higher than clean homes. Redfin Chief Economist Daryl Fairweather attributed the trend to increasing wildfire smoke frequency, suggesting filtered air is becoming a must-have for homebuyers.

•3mo ago

Redfin Reports Affordable, Inland College Towns Buck National Trends, Seeing Double-Digit Home Price Growth and Fast Sales

Redfin, a subsidiary of Rocket Companies, released a report analyzing housing trends in U.S. college towns, finding that affordable inland areas are outperforming national trends with double-digit price growth. The data shows home prices in towns like Morgantown, WV and Syracuse, NY rising more than five times faster than the 2% national growth rate, while expensive markets like Santa Barbara, CA see price declines. The report highlights affordable inventory, noting that the least expensive college towns have median prices under $185,000 compared to the national median of $398,771.

•3mo ago

Better Weather Is the Top Reason Americans Are Planning Out-of-State Moves, Outranking Affordability

A Redfin survey of 4,000 U.S. residents found that 22% of those planning an out-of-state move cited better weather as the primary reason, slightly outranking climate change concerns at 21%. To address this demand, Redfin has integrated weather data from The Weather Company into its for-sale listings to provide details on temperature, precipitation and UV exposure. Migration data confirms the trend, with Florida, Texas and California identified as the top destinations, while affordability remains a secondary but significant factor in relocation decisions.

•3mo ago

Home Sellers Outnumber Buyers 2 to 1 in Miami, Nashville, and Much of Texas, The Nation’s Strongest Buyer’s Markets

Redfin, the real estate brokerage owned by Rocket Companies, reported that U.S. home sellers outnumbered buyers by 48.5% in June, marking a shift toward a buyer's market nationally. The imbalance is most pronounced in Sun Belt metros like Miami, Nashville, and Houston, where sellers exceed buyers by over 100% due to affordability challenges and increased inventory. Conversely, markets such as Nassau County, NY and San Francisco remain seller's markets, constrained by a lack of new inventory and, in the Bay Area's case, demand driven by the AI boom.

•3mo ago

Redfin Reports U.S. Home Prices Hit All-Time High, Driven in Part By Big Upticks in San Francisco and West Palm Beach

Redfin, part of Rocket Companies, reported that the median U.S. home-sale price hit an all-time high of $408,776 in June, rising 2.2% year over year. Existing-home sales increased to a seasonally adjusted annual rate of roughly 4.4 million, the highest level since late 2022, while pending sales reached their second-highest level since 2023. The report attributes the market strength to wealthy buyers in metros like San Francisco and West Palm Beach, despite the average 30-year mortgage rate holding at 6.49%.

•3mo ago

OpenAI, Anthropic Employees Could Buy Nearly One-Third of All Homes in San Francisco With IPO Earnings

Redfin, a subsidiary of Rocket Companies, issued a report estimating that employees of OpenAI and Anthropic could hypothetically purchase nearly one-third of all homes in San Francisco with their post-IPO equity. The analysis claims OpenAI staff hold roughly $135 billion in post-tax equity, enough to buy 20% of San Francisco homes, while Anthropic employees hold an estimated $63 billion to buy almost 10%. Redfin notes that Bay Area home prices are already growing at their fastest pace in nearly a decade, driven by the AI boom and high salaries.

•3mo ago

There Are Now Only 5 Major Metros Where a Typical Luxury Home Costs Less Than $1 Million

A report from Redfin indicates that only five major U.S. metros currently offer typical luxury homes for under $1 million, a decrease from eight in 2025. Detroit remains the most affordable luxury market at a median price of $719,252, whereas the national median luxury home price reached $1,374,470 in May, up 4.7% year-over-year. Indianapolis and St. Louis recently crossed the $1 million threshold, while San Francisco remains the most expensive market with a median luxury price of roughly $6.6 million.

•3mo ago

The Typical Luxury Home Costs 9 Times More Than the Typical Non Luxury Home in These South Florida ‘Wealth Magnet’ Metros

Redfin, a subsidiary of Rocket Companies, released a report showing that luxury homes in South Florida metros like West Palm Beach and Miami command a significant premium over non-luxury homes. In West Palm Beach, the typical luxury home sold for $4.5 million, which is 8.9 times the price of a typical non-luxury home, the highest ratio among the 49 largest U.S. housing markets. The report attributes this trend to migration of ultra-wealthy buyers from high-tax states like New York and California, driven by Florida’s tax advantages and lifestyle appeal.

•3mo ago

Redfin Reports Monthly Payments Tick Up For First Time in 8 Months As Home Prices Hit Record High

Redfin, a subsidiary of Rocket Companies, reported that the median U.S. housing payment rose year-over-year for the first time in eight months due to increasing home prices and mortgage rates. The median sale price hit a record high of $408,838, up 2.5% year-over-year, while the 30-year fixed mortgage rate stood at 6.49%. Pending sales increased 0.4% week-over-week to 324,251, with new listings up 1.7% year-over-year.

•4mo ago

Most Homeowners See Their Home as a Reflection of Who They Are; Most Renters See It as Just a Place To Live

A Redfin-commissioned survey found that 74% of homeowners view their home as a reflection of their identity, significantly higher than the 46% of renters who feel the same. The data also indicates a strong sense of community among homeowners, with 72% reporting neighborhood belonging compared to 54% of renters. Redfin's economist noted that while affordability remains a hurdle, the current buyer's market is enabling more purchasers to secure concessions and contingencies.

•4mo ago

Luxury Home Prices Are Rising Three Times Faster Than Non-Luxury Prices

Redfin, a subsidiary of Rocket Companies, reported that U.S. luxury home prices rose 4.7% year-over-year to $1.37 million, outpacing the 1.5% growth in non-luxury prices. The report cites strong demand from wealthy buyers who are less sensitive to affordability pressures and economic uncertainty. Pending sales of luxury homes increased 5.2% year-over-year, with Tampa and Miami leading the nation in price growth.

•4mo ago

19% of House Hunters Are Looking to Relocate-And They’re Headed to the Sun Belt

Redfin, a subsidiary of Rocket Companies, reports that 19.1% of U.S. house hunters looked to move to a new metro in Q1 2026, the highest share since records began in 2021. This record relocation rate is attributed to affordability pressures, with homebuyers seeking lower costs in Sun Belt destinations like Orlando, FL. The most popular destinations for relocating buyers were overwhelmingly in Florida, including Orlando, North Port, Miami and Cape Coral. These areas attract movers with relatively affordable housing and warm weather compared to the expensive metros they are leaving. Expensive job centers such as New York, Seattle and Los Angeles topped the list of places seeing the highest net outflows. Despite the increased interest in relocating, the report notes overall homebuying activity remains sluggish due to the high-cost environment.

•4mo ago

NYC Suburbs and the Bay Area Are This Spring’s Most Competitive Housing Markets

Redfin, a subsidiary of Rocket Companies, released a report identifying NYC suburbs and the Bay Area as the most competitive housing markets this spring, with Newark and San Francisco seeing over 57% of homes sell above asking price. Nationally, however, competition has cooled significantly, with only 25.8% of homes selling above asking—the lowest May share since 2020—while 55% sold below asking. The report attributes the national slowdown to high mortgage rates and economic uncertainty, whereas AI-driven wealth is fueling demand in specific tech-heavy markets.

•4mo ago

Redfin Reports 46% of Home Sellers Gave Concessions to Buyers in May, the Highest Share on Record For That Month

Redfin, a subsidiary of Rocket Companies, reported that 46.2% of U.S. home sellers offered concessions to buyers in May, marking the highest share for that month on record. The trend reflects a buyer's market characterized by 47% more sellers than buyers, with concession rates peaking in Nashville at 75.5%. Additionally, 15.7% of home sales in May involved both a price drop and a concession, up from 12.8% a year earlier.

•4mo ago

Former Red-Hot Seller’s Markets, Like Atlanta, Now Lead the Nation in Canceled Home Sales

Redfin reported that the nationwide home-purchase contract cancellation rate held steady at 13.6% in May for the fourth consecutive month. Southern metros like Atlanta (18.8%), Fort Worth (18.1%), and Jacksonville (17.9%) saw the highest cancellation rates as those areas shift into strong buyer's markets. In contrast, San Francisco had the lowest cancellation rate in the country at 3.9%, with the market there booming due to the AI sector.

•4mo ago

SpaceX Employees Could Buy 2 in 5 San Antonio Homes With Their IPO Windfall

Redfin, a subsidiary of Rocket Companies, published a report analyzing the hypothetical housing market impact of SpaceX’s upcoming IPO. The report estimates SpaceX employees could generate $120 billion in post-tax wealth, enough to buy 40% of homes in San Antonio or 5% in Los Angeles. The article serves as brand visibility for Redfin’s research capabilities but contains no new financial or operational data for Rocket Companies.

•4mo ago

Record Home Prices, High Mortgage Rates Push Pending Sales Down for Fourth Straight Week

Redfin reported that the median U.S. home-sale price hit a record $400,894 for the four weeks ending June 7, up 1.5% year-over-year. Pending home sales fell 0.6% week-over-week, marking the fourth straight week of declines, driven by high prices and mortgage rates in the mid-6% range. Despite the sales slowdown, new listings rose 0.4% and active listings remained essentially flat, resulting in 3.3 months of supply, which Redfin describes as a historic buyer’s market in many regions.

•4mo ago

Rocket Companies Announces Upsizing and Pricing of Senior Notes due 2031 and Senior Notes due 2034

Rocket Companies priced a $1.5 billion private offering of senior notes, upsizing from the previously announced $1.2 billion. The deal consists of $900 million in 6.125% notes due 2031 and $600 million in 6.500% notes due 2034. Proceeds will be used to refinance maturing debt, specifically the 2026 and 2028 Rocket Mortgage notes, with closing expected June 16, 2026.

•4mo ago

Rocket Companies Announces Offering of Senior Notes due 2031 and Senior Notes due 2034

Rocket Companies is proposing to issue $1.2 billion in aggregate senior notes, split evenly between maturities in 2031 and 2034. The offering is exempt from SEC registration under Rule 144A and Regulation S, targeting qualified institutional buyers and non-U.S. investors. Proceeds will be used to refinance Rocket Mortgage’s 2.875% Senior Notes due 2026 and other existing indebtedness, extending the company’s debt maturity profile.

•4mo ago

Nashville, Miami and Austin-Once Pandemic Homebuying Hotspots-Are This Spring’s Strongest Buyer’s Markets

Redfin, a subsidiary of Rocket Companies, reported that 35 of the 50 most populous U.S. metros were buyer’s markets in May, driven by a 46.9% surplus of sellers over buyers. Nashville, Miami, and Austin led the list with the highest seller-to-buyer ratios, reflecting high inventory levels and flat demand due to elevated mortgage rates. The report highlights macro housing trends but does not disclose specific earnings, guidance, or material operational changes for Rocket Companies itself.

•4mo ago

New Listings Fall 1.3%, One of the Biggest Weekly Declines of 2026

Redfin reported that new U.S. home listings fell 1.3% week-over-week, marking one of the largest weekly declines of 2026. The decline is attributed to high mortgage rates, which rose to a 6.53% weekly average, and slowing buyer demand amid economic jitters. Despite the drop in supply, median sale prices remain up 2.3% year-over-year, pushing typical monthly payments to near 11-month highs.

•4mo ago

Redfin Reports Sellers Are Pulling Their Homes Off the Market at Near-Record Rates

Redfin, a subsidiary of Rocket Companies, reported that 5.8% of U.S. home listings were delisted in April, a near-record rate tied with December 2025. The report attributes the trend to a buyer's market, high mortgage rates, and seller price expectations that have not yet adjusted to current affordability constraints. Relistings reached 2.5% of active listings, the highest share since 2020, as some sellers return to the market with more realistic pricing.

•5mo ago

Redfin Reports the Typical Homebuyer’s Down Payment Falls to $64,000 As Americans Hold Onto Cash

Redfin, a subsidiary of Rocket Companies, reported that the typical U.S. homebuyer down payment fell to $64,000 in March 2026, a 1.5% decline year-over-year. In percentage terms, the typical down payment dropped to 15% of the purchase price, down from 16.1% a year earlier, as buyers preserve cash amid high monthly housing costs and economic uncertainty. The report attributes the decline to cooling home-price growth, a rise in lower-down-payment loan products, and reduced pressure from bidding wars, though down payments remain well above pre-pandemic levels.

•5mo ago

Redfin Reports Investor Home Purchases Fall to Lowest Level Since 2020

Redfin, a subsidiary of Rocket Companies, reported that U.S. investor home purchases fell 6% year-over-year in Q1 2026 to their lowest level since 2020. Investors purchased 19% of homes sold in the quarter, down from 20% a year earlier, driven by elevated housing costs, slower price growth, and rising insurance and maintenance expenses. While investor activity declined broadly, purchases rose in tech-heavy markets like the Bay Area (San Francisco +19%) due to the AI boom, while falling sharply in Detroit (-35%) and Orlando (-25%).

•5mo ago

Redfin Reports the Income Needed to Afford a Home Declined For Seventh Straight Month in April

Redfin, a subsidiary of Rocket Companies, reported that the income needed to afford a typical U.S. home fell to $116,780 in April, a 2% decline year-over-year. This marks the seventh consecutive month of improving affordability, driven by a drop in the average 30-year fixed mortgage rate to 6.33% and a 4% rise in median household income. Despite the improvement, the required income remains $29,000 above the typical U.S. household income, and only 33% of listings are considered affordable. Mortgage rates rose again in May to 6.51%, potentially offsetting recent gains.

•5mo ago

Redfin Reports Home Purchase Cancellations Are No Longer on the Rise As Demand Ticks Up

Redfin, a subsidiary of Rocket Companies, reported that U.S. home-purchase contract cancellations declined slightly in April to 13.4% of agreements. The 47,000 cancellations represent a 0.1 percentage point drop from March, marking the lowest level since September 2024. The report attributes the stabilization to buyers gaining clarity on market conditions and sellers offering concessions, though cancellations remain higher than the 2020-2022 seller's market peak.

•5mo ago

Pending Home Sales Slip for First Time Since Early April as Mortgage Rates Climb

Redfin, a subsidiary of Rocket Companies, reported that U.S. pending home sales fell 1.1% week-over-week for the week ending May 17, marking the first decline since early April. The dip coincides with mortgage rates jumping to a 10-month high of 6.75%, driven by geopolitical tensions including the Iran war and Strait of Hormuz closure, which also caused mortgage-purchase applications to drop 4%. Despite the weekly slip, pending sales remain at their second-highest level since September 2022 and are up 7.8% year-over-year, while median sale prices rose 2.2% YoY to $398,653.

•5mo ago

Land O’Lakes, Florida is Redfin’s Hottest Neighborhood of 2026

Redfin, a subsidiary of Rocket Companies, released a report naming Land O’Lakes, Florida as the hottest neighborhood of 2026 based on listing views and competition scores. The report highlights a trend toward Midwest suburbs and affordable Florida areas, indicating homebuyers are seeking lower costs near major job hubs. This is a marketing piece discussing broader market trends and does not disclose specific financial metrics or material events for Rocket Companies.

•5mo ago

Bay Area Luxury Home Prices Have Jumped 13% Since Launch of ChatGPT

Redfin, a subsidiary of Rocket Companies, published a report noting that Bay Area luxury home prices jumped 13.4% in the two years following the launch of ChatGPT. This growth significantly outperformed the 6.3% rise in the segment immediately below luxury, while the most affordable zip codes saw prices decline, attributed by analysts to AI-driven wealth concentration. The report also highlighted that San Francisco's median home sale price reached a record $1.7 million in March, up 14.4% year-over-year, representing the largest gain in eight years among major U.S. metros.

•5mo ago

Nearly Half of Americans Oppose AI Data Centers in Their Neighborhoods, While 38% Support Them

Redfin, a real estate brokerage powered by Rocket Companies, released survey results finding that 47% of U.S. residents oppose the construction of AI data centers in their neighborhoods due to concerns about resource strain. The Ipsos-commissioned study highlights a generational divide, with Gen Z and millennials more supportive of local data centers than Gen Xers or baby boomers. Americans reported more opposition to data centers than to new apartment complexes or mixed-use developments, reflecting the controversial nature of AI infrastructure expansion.

•6mo ago

Rocket Companies to Announce First Quarter 2026 Results on May 7, 2026

Rocket Companies announced that it will release its first quarter 2026 financial results on May 7, 2026. Leadership is scheduled to host a conference call to discuss the results at 4:30 p.m. ET on the day of the release. The company operates a Detroit-based homeownership platform that includes mortgage, real estate, and personal finance businesses such as Rocket Mortgage and Redfin.

•6mo ago

Salt Lake City Ranks First Among Metros Where Gen Zers Own the Largest Share of 3+ Bedroom Homes

A report from Redfin, part of Rocket Companies, found that Salt Lake City ranks first among major metros where Gen Z adults own the largest share of three-plus-bedroom homes at 3.6%. Nationally, Gen Z adults own just 2.2% of large homes, though the overall Gen Z homeownership rate rose to 27.1% in 2025 from 26.1% in 2024. Drivers of higher ownership in midsized metros include relative affordability, a strong pipeline of high-paying jobs, and family financial support for down payments.

•6mo ago

More Than 50,000 Home-Purchase Contracts Fell Through in March

Redfin, a subsidiary of Rocket Companies, reported that nearly 53,000 U.S. home-sale agreements fell through in March, representing 13.4% of contracts that went under contract. This cancellation rate is up from 12.5% a year earlier and is tied with 2023 for the highest March share on record, driven by high costs, rising mortgage rates and economic uncertainty. The report identifies a buyer's market with 600,000 more home sellers than buyers, giving purchasers increased leverage to back out of deals.

•6mo ago