Todd E. Vogensen

CIK: 0001612135

Transaction Breakdown

Open Market Buys (P)0 (0.0%)

High conviction signal

Open Market Sales (S)0 (0.0%)

Position reduction

Option Exercises (M)4 (40.0%)

Derivative conversions

Awards (A)2 (20.0%)

Compensation grants

Other (G, F, J, C, D, …)4 (40.0%)

Gifts, tax withholding, conversions, dispositions to the issuer and other codes

Companies & Roles (1)

PRPL

Purple Innovation, Inc.

Officer

Discretionary Trading P&L

Holdings

Transaction History (10 total)

PRPL
Purple Innovation, Inc.
Mar 31, 2026
Exercise(M)
Direct
24.1K shares-
PRPL
Purple Innovation, Inc.
Mar 31, 2026
Tax Payment(F)
Direct
7.1K shares at avg. $0.66$5K
PRPL
Purple Innovation, Inc.
Mar 14, 2026
Tax Payment(F)
Direct
12.7K shares at avg. $0.71$9K
PRPL
Purple Innovation, Inc.
Mar 14, 2026
Exercise(M)
Direct
43.2K shares-
PRPL
Purple Innovation, Inc.
Mar 31, 2025
Tax Payment(F)
Direct
7K shares at avg. $0.76$5K
PRPL
Purple Innovation, Inc.
Mar 31, 2025
Exercise(M)
Direct
24.1K shares-
PRPL
Purple Innovation, Inc.
Mar 14, 2025
Exercise(M)
Direct
43.2K shares-
PRPL
Purple Innovation, Inc.
Mar 14, 2025
Tax Payment(F)
Direct
12.5K shares at avg. $0.90$11K
PRPL
Purple Innovation, Inc.
Mar 12, 2025
Award(A)
Restricted Stock Units
Direct
450K shares-
PRPL
Purple Innovation, Inc.
Mar 12, 2024
Award(A)
Restricted Stock Units
Direct
450K shares-

		Type	Shares	Price		Ownership
Mar 31, 2026	PRPL Purple Innovation, Inc.	Exercise(M)	24,116	-	$0	Direct
Mar 31, 2026	PRPL Purple Innovation, Inc.	Tax Payment(F)	7,079	$0.66	$4,681	Direct
Mar 14, 2026	PRPL Purple Innovation, Inc.	Tax Payment(F)	12,683	$0.71	$8,955	Direct
Mar 14, 2026	PRPL Purple Innovation, Inc.	Exercise(M)	43,210	-	$0	Direct
Mar 31, 2025	PRPL Purple Innovation, Inc.	Tax Payment(F)	6,970	$0.76	$5,292	Direct
Mar 31, 2025	PRPL Purple Innovation, Inc.	Exercise(M)	24,116	-	-	Direct
Mar 14, 2025	PRPL Purple Innovation, Inc.	Exercise(M)	43,210	-	-	Direct
Mar 14, 2025	PRPL Purple Innovation, Inc.	Tax Payment(F)	12,488	$0.90	$11,238	Direct
Mar 12, 2025	PRPL Purple Innovation, Inc.	Award(A) Restricted Stock Units	450,000	-	-	Direct
Mar 12, 2024	PRPL Purple Innovation, Inc.	Award(A) Restricted Stock Units	450,000	-	-	Direct

1-10 of 10 transactions

About Vogensen Todd E.

Vogensen Todd E. (SEC CIK 0001612135) files insider reports with the SEC as Chief Financial Officer of Purple Innovation, Inc. (PRPL).

Signal8 holds 6 ownership filings by Vogensen Todd E., all Form 4s, filed between Mar 14, 2025 and Apr 2, 2026. Those filings report 10 transactions, from Mar 12, 2024 to Mar 31, 2026. Signal8's Form 4 history starts in Sep 2024.

The business address on Vogensen Todd E.'s filings is in LEHI, UT.

Recent filings by Vogensen Todd E.

Mar 31, 2026: Option exercise of PRPL shares (Form 4, code M).
Mar 31, 2026: Tax withholding of PRPL shares (Form 4, code F).
Mar 14, 2026: Tax withholding of PRPL shares (Form 4, code F).
Mar 14, 2026: Option exercise of PRPL shares (Form 4, code M).
Mar 31, 2025: Tax withholding of PRPL shares (Form 4, code F).

Other insiders filing for Purple Innovation, Inc. (PRPL)

Lucian Robert Gerard, Chief Financial Officer
Ulrich George Turner, Principal Accounting Officer
HUTCHINGS JEFFREY LAYNE, Chief Innovation Officer
HAYNOR ERIC SCOTT, Chief Operating Officer
KERBY JEFFERY SCOTT, Chief of Owned Retail
DeMartini Robert, Chief Executive Officer

How to read Form 4 transaction codes