Robert DeMartini
CIK: 0001900302
Transaction Breakdown
High conviction signal
Position reduction
Derivative conversions
Compensation grants
Gifts, tax withholding, conversions, dispositions to the issuer and other codes
Companies & Roles (1)
Purple Innovation, Inc.
Discretionary Trading P&L
Holdings
Transaction History (10 total)
- Mar 31, 2026PRPL
Purple Innovation, Inc.
Exercise(M)Direct80.4K shares- - Mar 31, 2026PRPL
Purple Innovation, Inc.
Tax Payment(F)Direct23.2K shares at avg. $0.66$15K - Mar 15, 2026PRPL
Purple Innovation, Inc.
Exercise(M)Direct56.5K shares- - Mar 15, 2026PRPL
Purple Innovation, Inc.
Tax Payment(F)Direct16.3K shares at avg. $0.71$12K - Mar 31, 2025PRPL
Purple Innovation, Inc.
Exercise(M)Direct80.4K shares- - Mar 31, 2025PRPL
Purple Innovation, Inc.
Tax Payment(F)Direct23.2K shares at avg. $0.76$18K - Mar 25, 2025PRPL
Purple Innovation, Inc.
Exercise(M)Direct166.7K shares- - Mar 25, 2025PRPL
Purple Innovation, Inc.
Tax Payment(F)Direct48.2K shares at avg. $0.79$38K - Mar 15, 2025PRPL
Purple Innovation, Inc.
Exercise(M)Direct56.5K shares- - Mar 15, 2025PRPL
Purple Innovation, Inc.
Tax Payment(F)Direct16.3K shares at avg. $0.90$15K
| Type | Shares | Price | Ownership | |||
|---|---|---|---|---|---|---|
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Exercise(M) | 80,386 | - | $0 | Direct |
| Mar 31, 2026 | PRPL Purple Innovation, Inc. | Tax Payment(F) | 23,192 | $0.66 | $15,335 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Exercise(M) | 56,529 | - | $0 | Direct |
| Mar 15, 2026 | PRPL Purple Innovation, Inc. | Tax Payment(F) | 16,309 | $0.71 | $11,516 | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Exercise(M) | 80,386 | - | - | Direct |
| Mar 31, 2025 | PRPL Purple Innovation, Inc. | Tax Payment(F) | 23,232 | $0.76 | $17,638 | Direct |
| Mar 25, 2025 | PRPL Purple Innovation, Inc. | Exercise(M) | 166,667 | - | - | Direct |
| Mar 25, 2025 | PRPL Purple Innovation, Inc. | Tax Payment(F) | 48,167 | $0.79 | $38,052 | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Exercise(M) | 56,528 | - | - | Direct |
| Mar 15, 2025 | PRPL Purple Innovation, Inc. | Tax Payment(F) | 16,337 | $0.90 | $14,702 | Direct |
1-10 of 10 transactions
About DeMartini Robert
DeMartini Robert (SEC CIK 0001900302) files insider reports with the SEC as Chief Executive Officer of Purple Innovation, Inc. (PRPL).
Signal8 holds 5 ownership filings by DeMartini Robert, all Form 4s, filed between Mar 18, 2025 and Apr 2, 2026. Those filings report 10 transactions, from Mar 15, 2025 to Mar 31, 2026. Signal8's Form 4 history starts in Sep 2024.
The business address on DeMartini Robert's filings is in LEHI, UT.
Recent filings by DeMartini Robert
- Mar 31, 2026: Option exercise of PRPL shares (Form 4, code M).
- Mar 31, 2026: Tax withholding of PRPL shares (Form 4, code F).
- Mar 15, 2026: Option exercise of PRPL shares (Form 4, code M).
- Mar 15, 2026: Tax withholding of PRPL shares (Form 4, code F).
- Mar 31, 2025: Option exercise of PRPL shares (Form 4, code M).
Other insiders filing for Purple Innovation, Inc. (PRPL)
- Lucian Robert Gerard, Chief Financial Officer
- Ulrich George Turner, Principal Accounting Officer
- HUTCHINGS JEFFREY LAYNE, Chief Innovation Officer
- HAYNOR ERIC SCOTT, Chief Operating Officer
- KERBY JEFFERY SCOTT, Chief of Owned Retail
- Vogensen Todd E., Chief Financial Officer