Jeffery Scott Kerby

CIK: 0001962555

Transaction Breakdown

Open Market Buys (P)0 (0.0%)

High conviction signal

Open Market Sales (S)0 (0.0%)

Position reduction

Option Exercises (M)4 (44.4%)

Derivative conversions

Awards (A)0 (0.0%)

Compensation grants

Other (G, F, J, C, D, …)5 (55.6%)

Gifts, tax withholding, conversions, dispositions to the issuer and other codes

Companies & Roles (1)

PRPL

Purple Innovation, Inc.

Officer

Discretionary Trading P&L

Holdings

Transaction History (9 total)

PRPL
Purple Innovation, Inc.
Mar 31, 2026
Tax Payment(F)
Direct
3.9K shares at avg. $0.66$3K
PRPL
Purple Innovation, Inc.
Mar 31, 2026
Exercise(M)
Direct
13.6K shares-
PRPL
Purple Innovation, Inc.
Mar 15, 2026
Tax Payment(F)
Direct
2.7K shares at avg. $0.71$2K
PRPL
Purple Innovation, Inc.
Mar 15, 2026
Disposition(D)
Performance Stock Units
Direct
51.2K shares-
PRPL
Purple Innovation, Inc.
Mar 15, 2026
Exercise(M)
Direct
9.2K shares-
PRPL
Purple Innovation, Inc.
Mar 31, 2025
Tax Payment(F)
Direct
4.6K shares at avg. $0.76$4K
PRPL
Purple Innovation, Inc.
Mar 31, 2025
Exercise(M)
Direct
13.6K shares-
PRPL
Purple Innovation, Inc.
Mar 15, 2025
Exercise(M)
Direct
9.2K shares-
PRPL
Purple Innovation, Inc.
Mar 15, 2025
Tax Payment(F)
Direct
3.1K shares at avg. $0.90$3K

		Type	Shares	Price		Ownership
Mar 31, 2026	PRPL Purple Innovation, Inc.	Tax Payment(F)	3,920	$0.66	$2,592	Direct
Mar 31, 2026	PRPL Purple Innovation, Inc.	Exercise(M)	13,585	-	$0	Direct
Mar 15, 2026	PRPL Purple Innovation, Inc.	Tax Payment(F)	2,651	$0.71	$1,872	Direct
Mar 15, 2026	PRPL Purple Innovation, Inc.	Disposition(D) Performance Stock Units	51,178	-	-	Direct
Mar 15, 2026	PRPL Purple Innovation, Inc.	Exercise(M)	9,186	-	$0	Direct
Mar 31, 2025	PRPL Purple Innovation, Inc.	Tax Payment(F)	4,647	$0.76	$3,528	Direct
Mar 31, 2025	PRPL Purple Innovation, Inc.	Exercise(M)	13,585	-	-	Direct
Mar 15, 2025	PRPL Purple Innovation, Inc.	Exercise(M)	9,186	-	-	Direct
Mar 15, 2025	PRPL Purple Innovation, Inc.	Tax Payment(F)	3,142	$0.90	$2,827	Direct

1-9 of 9 transactions

About KERBY JEFFERY SCOTT

KERBY JEFFERY SCOTT (SEC CIK 0001962555) files insider reports with the SEC as Chief of Owned Retail of Purple Innovation, Inc. (PRPL).

Signal8 holds 4 ownership filings by KERBY JEFFERY SCOTT, all Form 4s, filed between Mar 18, 2025 and Apr 2, 2026. Those filings report 9 transactions, from Mar 15, 2025 to Mar 31, 2026. Signal8's Form 4 history starts in Sep 2024.

The business address on KERBY JEFFERY SCOTT's filings is in LEHI, UT.

Recent filings by KERBY JEFFERY SCOTT

Mar 31, 2026: Tax withholding of PRPL shares (Form 4, code F).
Mar 31, 2026: Option exercise of PRPL shares (Form 4, code M).
Mar 15, 2026: Tax withholding of PRPL shares (Form 4, code F).
Mar 15, 2026: Disposition to issuer transaction of PRPL derivative securities (Form 4, code D).
Mar 15, 2026: Option exercise of PRPL shares (Form 4, code M).

Other insiders filing for Purple Innovation, Inc. (PRPL)

Lucian Robert Gerard, Chief Financial Officer
Ulrich George Turner, Principal Accounting Officer
HUTCHINGS JEFFREY LAYNE, Chief Innovation Officer
HAYNOR ERIC SCOTT, Chief Operating Officer
Vogensen Todd E., Chief Financial Officer
DeMartini Robert, Chief Executive Officer

How to read Form 4 transaction codes