Willis Investment Counsel
CIK: 1310929
Holdings (128)
Q3 2026 13F, quarter ended Sep 30, 2026, filed Oct 20, 2026
- CSCO
Cisco Systems Inc
$78.64M
730,663 sh3.99%-17.4% - JNJ
Johnson And Johnson
$69.03M
260,759 sh3.51%-15.7% - MSFT
Microsoft Corp
$63.71M
124,219 sh3.23%+2.5% - TXN
Texas Instruments Inc
$57.23M
204,331 sh2.91%-13.8% - PAYX
Paychex Inc
$47.69M
484,114 sh2.42%+3.5% - CB
Chubb Ltd
$47.63M
146,436 sh2.42%-10.1% - ACN
Accenture PLC
$47.19M
257,325 sh2.40%-3.3% - PFE
Pfizer Inc
$45.25M
1.59M sh2.30%-12.8% - FTNT
Fortinet, Inc
$44.54M
249,169 sh2.26%+7.9% - XOM
Exxon Mobil Corp
$41.5M
254,964 sh2.11%+3.3% - LMT
Lockheed Martin Corp
$41.22M
80,941 sh2.09%-15.9% - KEYS
Keysight Technologies
$36.96M
101,523 sh1.88%+6.8% - MDT
Medtronic Inc
$36.57M
423,859 sh1.86%+2.3% - ADP
Automatic Data Proc
$35.29M
136,756 sh1.79%-7.6% - MRK
Merck & Company, Inc
$34.59M
238,067 sh1.76%-23.9% - AFL
Aflac Inc
$34.18M
305,797 sh1.74%-5.8% - ABT
Abbott Laboratories
$34.13M
345,349 sh1.73%+0.0% - HD
Home Depot Inc
$32.84M
115,428 sh1.67%+2.3% - COP
Conocophillips
$31.96M
255,371 sh1.62%-6.9% - AAPL
Apple Computer
$29.4M
88,286 sh1.49%-20.7% - ETN
Eaton Corp
$29.17M
67,873 sh1.48%-11.8% - SHEL
Shell
$28.52M
300,089 sh1.45%+2.8% - ADBE
Adobe Systems Inc
$27.57M
114,918 sh1.40%+10.7% - DGX
Quest Diagnostics, Inc.
$27.32M
117,200 sh1.39%-22.6% - GWW
W. W. Grainger, Inc.
$27.19M
21,827 sh1.38%+8.6% - HSY
Hershey Co
$25.77M
163,492 sh1.31%-14.3% - VZ
Verizon Communications Com
$25.6M
557,990 sh1.30%+0.0% - PEP
Pepsico Inc
$25.14M
198,361 sh1.28%-17.2% - SNY
Sanofi-Aventis
$24.83M
602,300 sh1.26%+0.0% - MMM
3m Company
$24.8M
151,052 sh1.26%+2.9% - GNRC
Generac
$24.73M
119,502 sh1.26%+4.8% - LH
Lab Corp Of Amer
$24.66M
80,041 sh1.25%+6.3% - CAT
Caterpillar Inc Del
$24.66M
30,414 sh1.25%-44.3% - AEP
American Electric Power Co
$24.09M
203,038 sh1.22%+0.0% - PG
Procter & Gamble Co
$23.88M
164,370 sh1.21%-21.5% - TSCO
Tractor Supply Co
$22.79M
728,357 sh1.16%-4.1% - LLY
Eli Lilly & Co
$22.3M
19,272 sh1.13%+7.0% - AXP
American Express
$21.91M
72,065 sh1.11%+6.5% - NVDA
Nvidia Corp
$20.47M
89,633 sh1.04%+7.2% - RSP
Invesco Exchange Traded Fd Tr
$19.74M
94,872 sh1.00%+2.1% - JPM
JP Morgan Chase & Co
$19.52M
58,998 sh0.99%-24.2% - T
AT&T Corp
$19.37M
794,010 sh0.98%-21.7% - VLO
Valero Energy Corp
$18.99M
49,000 sh0.96%-53.0% - DRI
Darden Restaurants Inc
$18.82M
97,400 sh0.96%-20.4% - WAT
Waters Corp
$18.3M
41,642 sh0.93%+5.8% - GOOGL
Google Inc Class A
$18.28M
53,139 sh0.93%+6.7% - MA
Mastercard
$17.64M
31,995 sh0.90%+6.2% - AMAT
Applied Material Inc
$17.16M
33,560 sh0.87%+7.8% - GD
General Dynamics Corp
$17.09M
51,500 sh0.87%-22.6% - DUK
Duke Energy Corp New
$16.55M
145,137 sh0.84%-9.4%
| Security | Shares | Value | Change | Weight | Period |
|---|---|---|---|---|---|
 CSCO Cisco Systems Inc | 730,663 | $78.64M | -17.4% | 3.99% | Q3 2026 |
 JNJ Johnson And Johnson | 260,759 | $69.03M | -15.7% | 3.51% | Q3 2026 |
 MSFT Microsoft Corp | 124,219 | $63.71M | +2.5% | 3.23% | Q3 2026 |
 TXN Texas Instruments Inc | 204,331 | $57.23M | -13.8% | 2.91% | Q3 2026 |
 PAYX Paychex Inc | 484,114 | $47.69M | +3.5% | 2.42% | Q3 2026 |
 CB Chubb Ltd | 146,436 | $47.63M | -10.1% | 2.42% | Q3 2026 |
 ACN Accenture PLC | 257,325 | $47.19M | -3.3% | 2.40% | Q3 2026 |
 PFE Pfizer Inc | 1.59M | $45.25M | -12.8% | 2.30% | Q3 2026 |
 FTNT Fortinet, Inc | 249,169 | $44.54M | +7.9% | 2.26% | Q3 2026 |
 XOM Exxon Mobil Corp | 254,964 | $41.5M | +3.3% | 2.11% | Q3 2026 |
 LMT Lockheed Martin Corp | 80,941 | $41.22M | -15.9% | 2.09% | Q3 2026 |
 KEYS Keysight Technologies | 101,523 | $36.96M | +6.8% | 1.88% | Q3 2026 |
 MDT Medtronic Inc | 423,859 | $36.57M | +2.3% | 1.86% | Q3 2026 |
 ADP Automatic Data Proc | 136,756 | $35.29M | -7.6% | 1.79% | Q3 2026 |
 MRK Merck & Company, Inc | 238,067 | $34.59M | -23.9% | 1.76% | Q3 2026 |
 AFL Aflac Inc | 305,797 | $34.18M | -5.8% | 1.74% | Q3 2026 |
 ABT Abbott Laboratories | 345,349 | $34.13M | +0.0% | 1.73% | Q3 2026 |
 HD Home Depot Inc | 115,428 | $32.84M | +2.3% | 1.67% | Q3 2026 |
 COP Conocophillips | 255,371 | $31.96M | -6.9% | 1.62% | Q3 2026 |
 AAPL Apple Computer | 88,286 | $29.4M | -20.7% | 1.49% | Q3 2026 |
 ETN Eaton Corp | 67,873 | $29.17M | -11.8% | 1.48% | Q3 2026 |
 SHEL Shell | 300,089 | $28.52M | +2.8% | 1.45% | Q3 2026 |
 ADBE Adobe Systems Inc | 114,918 | $27.57M | +10.7% | 1.40% | Q3 2026 |
 DGX Quest Diagnostics, Inc. | 117,200 | $27.32M | -22.6% | 1.39% | Q3 2026 |
 GWW W. W. Grainger, Inc. | 21,827 | $27.19M | +8.6% | 1.38% | Q3 2026 |
 HSY Hershey Co | 163,492 | $25.77M | -14.3% | 1.31% | Q3 2026 |
 VZ Verizon Communications Com | 557,990 | $25.6M | +0.0% | 1.30% | Q3 2026 |
 PEP Pepsico Inc | 198,361 | $25.14M | -17.2% | 1.28% | Q3 2026 |
 SNY Sanofi-Aventis | 602,300 | $24.83M | +0.0% | 1.26% | Q3 2026 |
 MMM 3m Company | 151,052 | $24.8M | +2.9% | 1.26% | Q3 2026 |
 GNRC Generac | 119,502 | $24.73M | +4.8% | 1.26% | Q3 2026 |
 LH Lab Corp Of Amer | 80,041 | $24.66M | +6.3% | 1.25% | Q3 2026 |
 CAT Caterpillar Inc Del | 30,414 | $24.66M | -44.3% | 1.25% | Q3 2026 |
 AEP American Electric Power Co | 203,038 | $24.09M | +0.0% | 1.22% | Q3 2026 |
 PG Procter & Gamble Co | 164,370 | $23.88M | -21.5% | 1.21% | Q3 2026 |
 TSCO Tractor Supply Co | 728,357 | $22.79M | -4.1% | 1.16% | Q3 2026 |
 LLY Eli Lilly & Co | 19,272 | $22.3M | +7.0% | 1.13% | Q3 2026 |
 AXP American Express | 72,065 | $21.91M | +6.5% | 1.11% | Q3 2026 |
 NVDA Nvidia Corp | 89,633 | $20.47M | +7.2% | 1.04% | Q3 2026 |
 RSP Invesco Exchange Traded Fd Tr | 94,872 | $19.74M | +2.1% | 1.00% | Q3 2026 |
 JPM JP Morgan Chase & Co | 58,998 | $19.52M | -24.2% | 0.99% | Q3 2026 |
 T AT&T Corp | 794,010 | $19.37M | -21.7% | 0.98% | Q3 2026 |
 VLO Valero Energy Corp | 49,000 | $18.99M | -53.0% | 0.96% | Q3 2026 |
 DRI Darden Restaurants Inc | 97,400 | $18.82M | -20.4% | 0.96% | Q3 2026 |
 WAT Waters Corp | 41,642 | $18.3M | +5.8% | 0.93% | Q3 2026 |
 GOOGL Google Inc Class A | 53,139 | $18.28M | +6.7% | 0.93% | Q3 2026 |
 MA Mastercard | 31,995 | $17.64M | +6.2% | 0.90% | Q3 2026 |
 AMAT Applied Material Inc | 33,560 | $17.16M | +7.8% | 0.87% | Q3 2026 |
 GD General Dynamics Corp | 51,500 | $17.09M | -22.6% | 0.87% | Q3 2026 |
 DUK Duke Energy Corp New | 145,137 | $16.55M | -9.4% | 0.84% | Q3 2026 |
1-50 of 128 holdings
Sector Allocation
SEC Filings
| Form | Description | Filed |
|---|---|---|
About Willis Investment Counsel
Willis Investment Counsel is an Investment Adviser that reports its US-listed stock and option positions to the SEC on Form 13F (CIK 1310929). Signal8 holds 23 13F filings from it. Its SEC filings list Georgia as its state of incorporation.
Its most recent 13F holdings report covers Q3 2026 (the quarter ended Sep 30, 2026) and was filed on Oct 20, 2026. That report lists 128 securities, not counting options, up from 125 in Q2 2026.
Its five largest reported positions, in order, are Cisco Systems Inc (CSCO), Johnson And Johnson (JNJ), Microsoft Corp (MSFT), Texas Instruments Inc (TXN) and Paychex Inc (PAYX). The next five are Chubb Ltd (CB), Accenture PLC (ACN), Pfizer Inc (PFE), Fortinet, Inc (FTNT) and Exxon Mobil Corp (XOM).
Recent 13F filings by Willis Investment Counsel
- Q3 2026: 13F-HR filed Oct 20, 2026, listing 128 securities.
- Q2 2026: 13F-HR filed Aug 3, 2026, listing 125 securities.
- Q1 2026: 13F-HR filed May 5, 2026, listing 123 securities.
- Q4 2025: 13F-HR filed Jan 22, 2026, listing 130 securities.
- Q3 2025: 13F-HR filed Nov 5, 2025, listing 127 securities.
- Q2 2025: 13F-HR filed Aug 12, 2025, listing 118 securities.