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HARLEY-DAVIDSON, INC. (HOG)

Sector: Motorcycles, Bicycles & Parts

Industry: Auto - Manufacturers

Harley-Davidson, Inc. logo

Harley-Davidson, Inc.

NYSE:HOGConsumer Cyclical
+0.76%$33.32
CLOSED
AH$33.32+0.00%vs close
Mkt Cap$3.47B
Float98.15M
O/S104.07M
VOL3.21M sh
$ Vol$106.64M
RVOL1.33×
Inst Own-
SI21.1%
Div Yield2.23%
Dilution
Harley-Davidson, Inc. logoNYSE:HOGClosed$33.32+0.76%
Historical Data
DateOpenHighLowCloseVolume
Nov 3, 202632.9433.7332.5833.323,213,508
Nov 2, 202631.6033.3831.6033.074,682,396
Oct 30, 202630.2631.2329.9331.223,254,161
Oct 29, 202629.6031.1229.1330.333,600,438
Oct 28, 202629.3829.6028.9429.522,912,208
Oct 27, 202628.9629.6328.5329.442,463,916
Oct 26, 202628.9429.3528.6628.851,781,848
Oct 23, 202628.7229.0027.9128.962,508,823
Oct 22, 202627.3729.2727.2629.112,672,712
Oct 21, 202627.2427.3926.7327.341,596,203
Oct 20, 202626.6427.3626.6427.191,556,614
Oct 19, 202626.7626.9126.4826.731,597,709
Oct 16, 202627.6427.8026.6826.761,522,611
Oct 15, 202627.2428.1727.1127.592,504,012
Oct 14, 202627.3427.4326.7926.961,552,647
Oct 13, 202627.5727.6526.9627.471,391,708
Oct 12, 202626.8627.5226.5027.371,754,627
Oct 9, 202626.7527.2726.6626.901,510,784
Oct 8, 202626.7427.5726.5926.752,966,403
Oct 7, 202626.7726.9925.9226.952,093,242
Analyst Coverage
Analyst Coverage
ConsensusHold
Price Target
Not available
Ratings Distribution
BUY
8
HOLD
23
SELL
4
TOTAL35
Insider Trades
InsiderTypeShares
Root Jonathan R profile photoRoot Jonathan RSale1.6K
NOVA DANIEL J profile photoNOVA DANIEL JOption Exercise5.2K
NOVA DANIEL J profile photoNOVA DANIEL JOption Exercise5.2K
Root Jonathan R profile photoRoot Jonathan RSale1.6K
Littleton Gayle profile photoLittleton GaylePurchase7.5K
Starrs Artie profile photoStarrs ArtiePurchase10.0K
Shareholders
-
Institutionalⓘ
(454)
1.0%
Insiderⓘ
(23)
0.0%
5%+ Owners
(0)
-
Unattributed (incl. retail)ⓘ
Insider1.0%
Sources: 13F, Form 4, 13D/13GO/S: 104.1M · as of 31 Jul 2026 · SEC cover page
Insiders & Institutional Holders
About

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.

The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services.

Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory.

It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles.

Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Key Metrics
Market Cap$3.47B
Enterprise Value--
P/E Ratio--
Est. Net Cash/Share--
Institutional Ownership-

13F filers report 109.70M shares, more than the 104.07M outstanding, so no percentage is shown. 13F reports lag by a quarter and shares lent to short sellers can be counted twice.

SectorConsumer Cyclical
IndustryAuto - Manufacturers
ExchangeNYSE
CountryUSUS
IPO Date-
Shares Outstanding104.07M
Float98.15M
52-Week Range
$17.09$33.73
$33.32(98th percentile)
Volume
Average Daily Volume2.41M
3.21M today vs 2.41M avg(+33%)

30d Avg

2.41M

60d Avg

2.14M

90d Avg

2.00M

Earnings
Dividend History
TTM Yield
2.23%
Paid quarterly
Annual (LTM)
$0.74
Latest
$0.1875
Sep 15, 26
5Y Growth
+9.58%
per year
Compliance Status
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