HARLEY-DAVIDSON, INC. (HOG)
Sector: Motorcycles, Bicycles & Parts
Industry: Auto - Manufacturers
Harley-Davidson, Inc.
| Date | Open | High | Low | Close | Volume |
|---|---|---|---|---|---|
| Nov 3, 2026 | 32.94 | 33.73 | 32.58 | 33.32 | 3,213,508 |
| Nov 2, 2026 | 31.60 | 33.38 | 31.60 | 33.07 | 4,682,396 |
| Oct 30, 2026 | 30.26 | 31.23 | 29.93 | 31.22 | 3,254,161 |
| Oct 29, 2026 | 29.60 | 31.12 | 29.13 | 30.33 | 3,600,438 |
| Oct 28, 2026 | 29.38 | 29.60 | 28.94 | 29.52 | 2,912,208 |
| Oct 27, 2026 | 28.96 | 29.63 | 28.53 | 29.44 | 2,463,916 |
| Oct 26, 2026 | 28.94 | 29.35 | 28.66 | 28.85 | 1,781,848 |
| Oct 23, 2026 | 28.72 | 29.00 | 27.91 | 28.96 | 2,508,823 |
| Oct 22, 2026 | 27.37 | 29.27 | 27.26 | 29.11 | 2,672,712 |
| Oct 21, 2026 | 27.24 | 27.39 | 26.73 | 27.34 | 1,596,203 |
| Oct 20, 2026 | 26.64 | 27.36 | 26.64 | 27.19 | 1,556,614 |
| Oct 19, 2026 | 26.76 | 26.91 | 26.48 | 26.73 | 1,597,709 |
| Oct 16, 2026 | 27.64 | 27.80 | 26.68 | 26.76 | 1,522,611 |
| Oct 15, 2026 | 27.24 | 28.17 | 27.11 | 27.59 | 2,504,012 |
| Oct 14, 2026 | 27.34 | 27.43 | 26.79 | 26.96 | 1,552,647 |
| Oct 13, 2026 | 27.57 | 27.65 | 26.96 | 27.47 | 1,391,708 |
| Oct 12, 2026 | 26.86 | 27.52 | 26.50 | 27.37 | 1,754,627 |
| Oct 9, 2026 | 26.75 | 27.27 | 26.66 | 26.90 | 1,510,784 |
| Oct 8, 2026 | 26.74 | 27.57 | 26.59 | 26.75 | 2,966,403 |
| Oct 7, 2026 | 26.77 | 26.99 | 25.92 | 26.95 | 2,093,242 |
| Insider | Title | Type | Shares | Value | Date |
|---|---|---|---|---|---|
| CFO and CCO | Sale | 1.6K | $38.1K | Oct 1, 2026 | |
| Director | Option Exercise | 5.2K | -- | Sep 24, 2026 | |
| Director | Option Exercise | 5.2K | -- | Sep 24, 2026 | |
| CFO and CCO | Sale | 1.6K | $42.7K | Sep 1, 2026 | |
| CLO, CCO, CAO & Corp Sec | Purchase | 7.5K | $197.8K | Aug 11, 2026 | |
| President & CEO | Purchase | 10.0K | $258.9K | Aug 10, 2026 |
| Name | Shares | % | Source |
|---|---|---|---|
BlackRock, Inc. | 10.2M | 9.8% | 13F |
DONALD SMITH & CO., INC. | 9.3M | 8.9% | 13F |
DIMENSIONAL FUND ADVISORS LP | 6.0M | 5.7% | 13F |
VANGUARD PORTFOLIO MANAGEMENT LLC | 5.6M | 5.4% | 13F |
AMERICAN CENTURY COMPANIES INC | 5.4M | 5.1% | 13F |
LSV ASSET MANAGEMENT | 5.1M | 4.9% | 13F |
VANGUARD CAPITAL MANAGEMENT LLC | 4.7M | 4.6% | 13F |
FIFTHDELTA Ltd | 4.4M | 4.2% | 13F |
STATE STREET CORP | 4.2M | 4.1% | 13F |
GEODE CAPITAL MANAGEMENT, LLC | 3.0M | 2.9% | 13F |
Insiders
- Root Jonathan RCFO and CCO
- NOVA DANIEL JDirector
- Littleton GayleCLO, CCO, CAO & Corp Sec
- Starrs ArtiePresident & CEO
- Reintjes Matthew JDirector
- Alstead TroyDirector
- Flees Lori AnnDirector
- Sylvester MaryroseDirector
- Golston Allan C.Director
- Masood RafehDirector
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles.
The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services.
Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory.
It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles.
Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
13F filers report 109.70M shares, more than the 104.07M outstanding, so no percentage is shown. 13F reports lag by a quarter and shares lent to short sellers can be counted twice.
30d Avg
2.41M
60d Avg
2.14M
90d Avg
2.00M