HARLEY-DAVIDSON, INC. (HOG) Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
Sector: Motorcycles, Bicycles & Parts
Industry: Auto - Manufacturers
Harley-Davidson, Inc. NYSE:HOG Consumer Cyclical · Auto - Manufacturers
Mkt Cap $3.47B
Div Yield 2.23%
CLOSED · Nov 3 $33.32 CLOSED · Nov 3 Prev close $33.07 Close $33.32 0.00% AH close $33.32 VOL 3.21M $ Vol $106.64M RVOL 1.33x
Mkt Cap $3.47B
VOL 3.21M sh
$ Vol $106.64M
RVOL 1.33×
Div Yield 2.23%
Press Release ● Major ⚠ 5
Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
Harley-Davidson reported Q3 2026 results and raised full-year HDMC and HDFS guidance for the second time this year, with North American retail sales up 9% -- the fourth straight quarter of growth -- and global dealer inventory down 26% YoY under the Back to the Bricks strategy.
HDMC revenue of $964 million fell 10% YoY on an 8% shipment cut, but gross margin expanded 173 bps to 28.1% and HDMC Adjusted EBITDA margin improved to 9.7%. Consolidated net income of $43 million versus $377 million a year ago reflects the prior-year HDFS asset-light sale benefit rather than core deterioration.
The board appointed two independent directors, Anthony Fassino and Bryan Slone, bringing it to ten members. LiveWire, the company's controlled electric-motorcycle unit, withdrew its guidance, a notable negative for the EV subsidiary.
FY26 guidance now calls for HDMC retail sales and wholesale shipments of 135,500-139,000 units with HDMC operating income of $25-55 million and HDFS operating income of $60-70 million.
• 5d ago AI analysis › Press Release
Harley-Davidson, Inc. To Report Third Quarter 2026 Results on October 29, 2026
Harley-Davidson will release its third quarter 2026 financial results before market hours on Thursday, October 29, 2026.
Senior management will host an audio webcast from 8-9 a.m. CT covering results, business developments, and outlook updates; a replay will be available roughly two hours after the call.
• 25d ago AI analysis › Press Release
HARLEY-DAVIDSON® AND REALTREE® DROP SECOND LIMITED-EDITION COLLABORATION
Harley-Davidson and Realtree have launched a second limited-edition apparel and accessories collection, available now at h-d.com/realtree and participating Harley-Davidson dealerships across the U.S.
The drop expands on the first collaboration with new styles including cargo pants, vests, work shirts, and a women's hoodie, pairing Realtree's camouflage patterns with Harley-Davidson's Bar & Shield styling.
No financial terms, pricing, or sales figures were disclosed, making this a brand-marketing event rather than a material business update for HOG.
• 1mo ago AI analysis › Press Release
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson's board of directors approved a cash dividend of $0.1875 per share for the third quarter of 2026.
The dividend is payable September 29, 2026, to shareholders of record as of September 15, 2026.
This is a routine quarterly capital-return declaration with no change in payout or special items disclosed; Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services.
• 2mo ago AI analysis › Press Release ● Major
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance
Harley-Davidson reported Q2 2026 results highlighted by a 6% revenue increase in its motorcycle segment to $1.1 billion and an 18% jump in operating income.
Driven by domestic retail strength and improved profitability, the company raised full-year guidance, now projecting HDMC operating income of $10 million to $50 million versus a prior expectation of a potential loss.
Consolidated net income fell 26% to $80 million, largely due to a 55% revenue decline in the financial services arm following a strategic shift to a capital-light model.
• 3mo ago AI analysis › Press Release
Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026
Harley-Davidson, Inc. announced it will release its second quarter 2026 financial results before market open on Thursday, July 23, 2026.
Senior management will host a conference call and audio webcast at 8 a.m. CT to discuss the results and business developments.
A replay of the webcast will be available approximately two hours after the call concludes.
• 3mo ago AI analysis › Press Release
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Harley-Davidson is bringing production of the Revolution Max platform for North America back to the United States, specifically to facilities in Pennsylvania and Wisconsin.
This move supports the company's 'Back to the Bricks' strategy and is expected to be completed ahead of Model Year 2028 production in 2027.
The company expects to manufacture over 100,000 motorcycles at its York, Pennsylvania facility in 2027, citing favorable changes in U.S. trade policy under the Trump Administration as a key enabler.
• 4mo ago AI analysis › Press Release
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
Harley-Davidson will present at the Baird 2026 Global Consumer, Technology & Services Conference on June 3, 2026.
CEO Artie Starrs and Head of Investor Relations Shawn Collins will participate in one-on-one and group sessions in New York.
The release contains no new financial metrics or strategic updates, serving only as a scheduling notice for investors and analysts.
• 5mo ago AI analysis › Press Release
Harley-Davidson, Inc. Declares Dividend
Harley-Davidson declared a quarterly cash dividend of $0.1875 per share for the second quarter of 2026.
The payment is scheduled for June 25, 2026, to shareholders of record as of June 8, 2026.
This is a routine maintenance of the existing dividend policy with no change in rate or strategy.
• 5mo ago AI analysis › Press Release ● Major ⚠ 3
Harley-Davidson Delivers First Quarter Financial Results
Harley-Davidson reported Q1 2026 revenue of $1.17 billion and diluted EPS of $0.22, with headline declines driven largely by a 54% drop in HDFS revenue following last year's asset sale transaction.
Despite the consolidated revenue dip, the core motorcycle business showed healthy demand: North American retail sales jumped 14% to 23,803 units, driving global retail sales up 8% while dealer inventories fell 22% year-over-year.
Management reaffirmed its full-year 2026 guidance for HDMC shipments and operating income, and returned significant capital to shareholders by repurchasing $128 million of shares during the quarter.
• 5mo ago AI analysis › Press Release ● Major
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Harley-Davidson announced the 'Back to the Bricks' strategic plan, aiming to restore performance and deliver profitable growth by leveraging its brand and dealer network.
Financial targets include over $350 million in HDMC EBITDA for 2027, an EBITDA margin of 10-12%, and a gross margin of 25-30% over the medium term.
The strategy focuses on recapturing market share in motorcycles and parts, while enabling dealers to double profitability by 2026 and again by 2029.
• 5mo ago AI analysis › Press Release
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection
Harley-Davidson and Dickies have reunited for their second limited-edition apparel collection, the "Built to Outlast" capsule.
The collection merges workwear durability with motorcycle culture, featuring items like the Boxy Denim Jacket, Denim Vest, and a refreshed Eisenhower Jacket.
Available starting April 22, 2026, the unisex line can be purchased on h-d.com, dickies.com, and at select dealerships.
• 6mo ago AI analysis › Press Release ● Major
Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026
prnewswire.com • 6mo ago Press Release
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026
prnewswire.com • 6mo ago Press Release
HARLEY-DAVIDSON LAUNCHES RIDE
prnewswire.com • 6mo ago Press Release
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026
prnewswire.com • 7mo ago Press Release
Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference
prnewswire.com • 8mo ago 
