Purple Innovation, Inc. (PRPL)
Purple Innovation, Inc. (PRPL) Insider Trading
Directors, officers and holders of more than 10% of PRPL report their trades in its stock on SEC Form 4, within two business days. Each row below is one Form 4 transaction line. The one-letter code says what kind of transaction it was: only P (purchase) and S (sale) are open-market or private trades; awards, option exercises, tax withholding and gifts carry other codes.
Recent Form 4 transactions
The 50 most recent of 108 transactions on file: 1 with code P, 0 with code S and 49 with other codes.
| Date | Insider | Title | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 4, 2026 | Lucian Robert Gerard | Chief Financial Officer | P Purchase | 2,400 | $12.26 | $29,436 |
| Mar 31, 2026 | Ulrich George Turner | Principal Accounting Officer | M Exercise | 263 | Not measured | Not measured |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 16,881 | Not measured | Not measured |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M Exercise | 543 | Not measured | Not measured |
| Mar 31, 2026 | DeMartini Robert | Chief Executive Officer | M Exercise | 80,386 | Not measured | Not measured |
| Mar 31, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 675 | Not measured | Not measured |
| Mar 31, 2026 | Vogensen Todd E. | Chief Financial Officer | F Tax Payment | 283 | $16.53 | $4,681 |
| Mar 31, 2026 | DeMartini Robert | Chief Executive Officer | M Exercise | 3,215 | Not measured | Not measured |
| Mar 31, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 21,101 | Not measured | Not measured |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F Tax Payment | 157 | $16.53 | $2,592 |
| Mar 31, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M Exercise | 13,585 | Not measured | Not measured |
| Mar 31, 2026 | Vogensen Todd E. | Chief Financial Officer | M Exercise | 965 | Not measured | Not measured |
| Mar 31, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 844 | Not measured | Not measured |
| Mar 31, 2026 | Vogensen Todd E. | Chief Financial Officer | M Exercise | 24,116 | Not measured | Not measured |
| Mar 31, 2026 | DeMartini Robert | Chief Executive Officer | F Tax Payment | 928 | $16.53 | $15,335 |
| Mar 31, 2026 | Ulrich George Turner | Principal Accounting Officer | M Exercise | 6,576 | Not measured | Not measured |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | M Exercise | 2,261 | Not measured | Not measured |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 449 | Not measured | Not measured |
| Mar 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 14,097 | Not measured | Not measured |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | D Disposition | 18,875 | Not measured | Not measured |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M Exercise | 9,186 | Not measured | Not measured |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | M Exercise | 6,292 | Not measured | Not measured |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 11,235 | Not measured | Not measured |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | D Disposition | 51,178 | Not measured | Not measured |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | M Exercise | 314,943 | Not measured | Not measured |
| Mar 15, 2026 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 62,595 | Not measured | Not measured |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | M Exercise | 56,529 | Not measured | Not measured |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F Tax Payment | 106 | $17.65 | $1,872 |
| Mar 15, 2026 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M Exercise | 367 | Not measured | Not measured |
| Mar 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | D Disposition | 78,539 | Not measured | Not measured |
| Mar 15, 2026 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 564 | Not measured | Not measured |
| Mar 15, 2026 | DeMartini Robert | Chief Executive Officer | F Tax Payment | 652 | $17.65 | $11,516 |
| Mar 15, 2026 | Ulrich George Turner | Principal Accounting Officer | M Exercise | 252 | Not measured | Not measured |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | M Exercise | 43,210 | Not measured | Not measured |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | F Tax Payment | 507 | $17.65 | $8,955 |
| Mar 14, 2026 | Vogensen Todd E. | Chief Financial Officer | M Exercise | 1,728 | Not measured | Not measured |
| Jun 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 503 | Not measured | Not measured |
| Jun 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | M Exercise | 12,572 | Not measured | Not measured |
| Jun 6, 2025 | HAYNOR ERIC SCOTT | Chief Operating Officer | D Disposition | 70,043 | Not measured | Not measured |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 9,827 | Not measured | Not measured |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | D Disposition | 54,749 | Not measured | Not measured |
| May 12, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 393 | Not measured | Not measured |
| May 2, 2025 | Coliseum Capital Management, LLC | Director | A Award | 6,557,377 | Not measured | Not measured |
| Mar 31, 2025 | Ulrich George Turner | Principal Accounting Officer | M Exercise | 263 | Not measured | Not measured |
| Mar 31, 2025 | Ulrich George Turner | Principal Accounting Officer | F Tax Payment | 90 | $18.98 | $1,707 |
| Mar 31, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | M Exercise | 13,585 | Not measured | Not measured |
| Mar 31, 2025 | Roddy Jack | Chief People Officer | M Exercise | 675 | Not measured | Not measured |
| Mar 31, 2025 | KERBY JEFFERY SCOTT | Chief of Owned Retail | F Tax Payment | 186 | $18.98 | $3,528 |
| Mar 31, 2025 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | M Exercise | 675 | Not measured | Not measured |
| Mar 31, 2025 | Vogensen Todd E. | Chief Financial Officer | F Tax Payment | 279 | $18.98 | $5,292 |
The full Form 4 history is on the PRPL company page (Insider Trades card, View all).
Questions about this data
Which insider transactions are open-market trades?
Code P (open market or private purchase) and code S (open market or private sale). Code F is shares withheld to pay tax on vesting stock, A is an award from the company, M and X are option exercises and G is a gift. None of those is the insider choosing to buy or sell in the market.
How quickly are insider trades reported?
A Form 4 is due before the end of the second business day after the trade. The date shown is the transaction date from the form.
Who has to file Form 4?
Officers, directors and beneficial owners of more than 10% of a class of the company’s registered equity, under Section 16 of the Securities Exchange Act.
Look up any code in the Form 4 transaction code reference, or read Form 4 codes explained.