The Trade Desk, Inc.

The Trade Desk Strengthens Leadership Bench, Expands Engagement with Dave Pickles

The Trade Desk announced that co-founder and former CTO Dave Pickles, who stepped down in 2023, is returning in an expanded technology leadership role. Pickles will establish and lead a new CTO Council, providing direct guidance on the core technology and product roadmap, including agentic capabilities and AI-powered advertising workflows. CEO Jeff Green called it a pivotal crossroads for the company, signaling renewed engineering focus as the ad tech platform tackles its next wave of scale.

•5d ago

The Trade Desk Expands Healthcare Measurement and Optimization Integrations for Pharma Advertisers

The Trade Desk announced expanded integrations with healthcare analytics providers Veeva Crossix and IQVIA Digital, giving pharma advertisers more granular campaign measurement and the ability to apply those insights directly to in-platform media decisioning. Veeva Crossix is enabling in-platform optimization against advertiser KPIs, with Gross NBRx optimization and a new weighted KPI capability expected in Q4, while IQVIA Digital will add Audience Quality measurement by site, geography and device type plus new-to-brand prescription measurement in Q4. The move tightens the loop between healthcare measurement and The Trade Desk's AI-powered bidding, deepening its pharma vertical, though the release discloses no financial figures or quantified impact on revenue.

•1mo ago

Bloom Energy, Illumina, and Everpure Set to Join S&P 500; Others to Join S&P 100, S&P MidCap 400, and S&P SmallCap 600

AGNC Investment will be added to the S&P MidCap 400 effective prior to the open of trading on Monday, September 21, 2026, as part of S&P Dow Jones Indices' quarterly rebalance. The same reshuffle sends Bloom Energy, Illumina, and Everpure to the S&P 500, while The Trade Desk, Molson Coors Beverage, and Builders FirstSource drop from the S&P 500 to the S&P SmallCap 600. Funds benchmarked to the MidCap 400 will need to buy AGNC shares at the effective date, which can produce a short-lived mechanical bid rather than a fundamental re-rating.

•2mo ago

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

The Trade Desk announced the release of Kokai Zuma, an upgrade to its Kokai platform that integrates agentic AI and simplifies measurement to reduce campaign complexity. Backend enhancements to the forecasting engine and AI infrastructure have delivered an average 32% improvement in CPA performance in initial results. The update introduces the Koa Assistant for conversational task automation and streamlines reporting, with a global rollout beginning immediately.

•2mo ago

The Trade Desk Appoints Ron Lamprecht as Chief Business Development Officer, Senior Vice President

The Trade Desk appointed Ron Lamprecht as Chief Business Development Officer and Senior Vice President, a newly created role focused on expanding strategic partnerships and developing new commercial models. Lamprecht brings over 25 years of experience from Amazon and NBCUniversal, where he led business development and digital enterprises, and will report to COO Vivek Kundra. This hire follows recent executive appointments including Nate Olmstead as CFO and Sarah Gavin as CMO, strengthening the leadership team as the company enters its next growth phase.

•3mo ago

The Trade Desk Appoints Vinny Rinaldi as Vice President of Client Strategy & Growth

The Trade Desk appointed Vinny Rinaldi as Vice President of Client Strategy & Growth to help brands maximize value in the AI era. Rinaldi brings over 20 years of experience, most recently as VP of Consumer Connections at The Hershey Company, with prior roles at Amazon, Google, GroupM and Dentsu. CEO Jeff Green stated that Rinaldi's strategic vision will help clients thrive as AI reshapes the industry.

•3mo ago

The Trade Desk Appoints Kristi Argyilan as Chief Commercial Officer, Executive Vice President

The Trade Desk appointed Kristi Argyilan as Chief Commercial Officer and Executive Vice President, effective July 27. Argyilan joins from Uber where she served as Global Head of Advertising, bringing extensive experience from Albertsons Media Collective, Roundel and IPG Mediabrands. She will report to CEO Jeff Green and lead data partnerships, identity, measurement and retail media, marking the third major C-level hire in recent months.

•3mo ago

The Trade Desk Unlocks Activation of Convenience Store Retail Data for Digital Advertising in Japan

The Trade Desk integrated retail purchase data from SEVEN-ELEVEN JAPAN into its DSP platform, enabling advertisers to programmatically activate data across digital channels. Advertisers can now access audience segments built from the behavior of approximately 28 million 7-Eleven App members and utilize up to one year of purchase history for targeting. This integration leverages The Trade Desk's AI-driven platform to transform retail signals into structured intelligence, addressing data fragmentation in Japan's retail media landscape.

•3mo ago

The Trade Desk Appoints Penry Price to Board of Directors

The Trade Desk appointed advertising industry veteran Penry Price to its board of directors, bringing decades of marketing and AI expertise. Price previously held leadership roles at LinkedIn, Google, and Dstillery, and currently co-founded workflow intelligence firm 37Arc. CEO Jeff Green emphasized that Price's experience serving marketers at scale aligns with The Trade Desk's mission to prioritize the open internet.

•3mo ago

The Trade Desk Appoints David Haddad to Board of Directors

The Trade Desk appointed David Haddad to its board of directors, leveraging his three decades of leadership in media and entertainment. Haddad most recently served as President of WB Games at Warner Bros. Discovery and previously as COO of Activision Blizzard, bringing deep expertise in scaling global interactive content businesses. CEO Jeff Green cited Haddad’s operational excellence and understanding of how premium content creates value as key assets for the board as the industry evolves.

•4mo ago

Agoda and The Trade Desk Partner to Help Brands Reach High-Intent Travelers Across APAC

Agoda, a subsidiary of Booking Holdings, announced a strategic partnership with The Trade Desk to help brands reach high-intent travelers across the Asia Pacific region. The collaboration leverages Agoda's first-party data through its Media Solutions platform, part of BKNG Ads, to enable advertisers to engage travelers earlier in their discovery journey. This marks Agoda as The Trade Desk's first online travel agency partner in APAC, extending audience targeting to channels like Connected TV, streaming music, and digital out-of-home.

•5mo ago

The Trade Desk Powers Open Internet Growth with DramaBox Short Drama Partnership

The Trade Desk announced a partnership with short drama platform DramaBox, becoming the first demand-side platform to integrate this vertical short drama inventory. This collaboration enables global advertisers to programmatically reach audiences on this fast-growing mobile-first format within a unified open internet framework. The partnership is effective immediately, allowing advertisers to manage campaigns across CTV, mobile, and short drama environments via The Trade Desk's platform.

•6mo ago