Planet Fitness, Inc. (PLNT) Planet Fitness, Inc., encompassing its various holdings, develops and oversees fitness facilities operating under the Planet Fitness brand. The company's business model is organized into three distinct divisions: Franchising, Corporate-Owned Locations, and Equipment Sales. Its Franchising division manages the licensing of Planet Fitness centers throughout the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Locations segment is responsible for the direct operation of company-owned fitness clubs within the United States and Canada. Furthermore, the Equipment Sales division supplies fitness machinery to its franchised establishments located in the U.S. and Canada. As of December 31, 2021, the firm maintained a total of 2,254 centers spanning 50 U.S. states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and maintains its principal headquarters in Hampton, New Hampshire.
Sector: Services-Membership Sports & Recreation Clubs
Industry: Leisure
Planet Fitness, Inc. NYSE:PLNT Consumer Cyclical · Leisure
CLOSED · Nov 6 $60.31 CLOSED · Nov 6 Prev close $60.07 Close $60.31 0.00% AH close $60.31 VOL 2.03M $ Vol $122.35M RVOL 1.12x
Mkt Cap $4.48B
VOL 2.03M sh
$ Vol $122.35M
RVOL 1.12×
Press Release ● Major ⚠ 4
Planet Fitness, Inc. Announces Third Quarter 2026 Results
Planet Fitness reported Q3 2026 revenue of $360.0 million, up 9.0% year-over-year, with system-wide same club sales up 1.5% and Adjusted EBITDA rising to $146.2 million (~41% margin).
GAAP net income declined to $52.0 million from $59.2 million on higher interest expense, while adjusted diluted EPS rose to $0.83 from $0.80. Full-year guidance was raised on same club sales, revenue, and Adjusted EBITDA, though new equipment placements were cut to 135-140 from 150-160.
The board authorized a new $500 million buyback after repurchasing $50 million in Q3, and the company began a strategic review of refranchising its domestic corporate-owned clubs.
Planet Fitness also entered Portugal via the ~€102.5 million ($114.8 million) acquisition of Be-Fit, a profitable 25-club platform with ~80,000 members, expected to be accretive in 2027.
• 3d ago AI analysis › Press Release
Planet Fitness Honors First Responders Through Nationwide Equipment Donations
Planet Fitness highlighted its 2026 charitable equipment donations, with more than 500 pieces of commercial-grade fitness equipment given to over 50 first responder organizations across more than 10 states.
In recognition of National First Responders Day on October 28, clubs and franchisees across 15 markets are making additional donations.
The release is brand-building corporate responsibility content with no financial or strategic impact on the company.
• 11d ago AI analysis › Press Release
Planet Fitness, Inc. To Report Third Quarter 2026 Results on November 5, 2026
Planet Fitness will report third quarter 2026 results before the market opens on Thursday, November 5, 2026.
Management will host a conference call at 8:00 a.m. ET the same day, with a live webcast on the company's investor relations site.
No financial results were disclosed in this announcement, which is a scheduling notice only. As of June 30, 2026, the company had roughly 21.5 million members across 2,930 clubs.
• 17d ago AI analysis › Press Release
Planet Fitness Retains Top Fitness Ranking and Earns No. 22 Overall on 2026 Franchise Times Top 400
Planet Fitness was ranked the top fitness franchise and No. 22 overall on the 2026 Franchise Times Top 400, its third consecutive year in the top 25.
The ranking is based on global systemwide sales from the prior year, compiled by Franchise Times from company reports and SEC filings.
As of June 30, 2026, Planet Fitness had approximately 21.5 million members and 2,930 clubs, with about 90% of clubs franchisee-owned.
• 20d ago AI analysis › Press Release
PLANET FITNESS LAUNCHES OCTOBER FUNDRAISER TO SUPPORT BOYS & GIRLS CLUBS OF AMERICA AND PROMOTE KINDNESS, BELONGING, AND WELL-BEING
Planet Fitness launched its annual October in-club fundraiser benefiting Boys & Girls Clubs of America, tied to National Bullying Prevention Month and its Judgement Free Generation® initiative.
The campaign has raised more than $12 million since 2016, funding mini Judgement Free Zones®, anti-bullying training for over 1,100 Club staff, and nearly $2 million in scholarships.
This is routine corporate philanthropy with no bearing on earnings, membership trends, or guidance.
• 1mo ago AI analysis › Press Release ⚠ 2
Lifshitz Law PLLC Announces Investigations of Planet Fitness, Inc. (NYSE: PLNT), Intuit, Inc. (NASDAQ: INTU), GPGI, Inc. (NYSE: GPGI), and Microsoft Corporation (NASDAQ: MSFT)
Lifshitz Law PLLC, a plaintiff-side investor rights firm, announced investigations into possible securities-law violations at Planet Fitness, Intuit, GPGI and Microsoft.
As to GPGI, the firm alleges the company overstated the value of Husky, that proxy-statement revenue and Adjusted EBITDA targets lacked a reasonable basis, and that the Husky Acquisition was motivated by fees for Resolute Holdings rather than long-term shareholder value.
The release is attorney advertising soliciting investor contacts; no complaint has been filed and no class has been certified, making this law-firm marketing rather than an issuer disclosure.
• 1mo ago AI analysis › Press Release
Planet Fitness Inspires Approximately 3.7 Million Teens to Prioritize Fitness Through its High School Summer Pass® Program
Planet Fitness said approximately 3.7 million teens ages 14 to 19 participated in its 2026 High School Summer Pass program from June 1 through August 31, consistent with last year's participation, logging more than 19.4 million workouts, up 2% year over year.
The free summer-access program has served more than 13 million teens since launching in 2019, at a cumulative cost of more than $620 million in waived membership dues to the company.
A company-sponsored survey of 1,000+ participants found 58% of teens were working out in a fitness club for the first time, framing the program as a brand pipeline for future members rather than a near-term revenue driver.
As of June 30, 2026, Planet Fitness had approximately 21.5 million members and 2,930 clubs, with roughly 90% of locations owned and operated by independent franchisees.
• 1mo ago AI analysis › Press Release
Planet Fitness Reinforces Commitment to Judgement Free Fitness with Evolved Visual Identity and Enhanced Mobile App
Planet Fitness unveiled an evolved brand identity — a refreshed gear logo, new custom font, and updated purple-and-yellow palette — designed to reflect movement, progress, and its Judgement Free positioning across clubs and digital channels.
The company also launched an upgraded mobile app that began rolling out today, featuring equipment-aligned workout tracking, a redesigned member profile that syncs with major wellness platforms, and a real-time Crowd Meter for visit planning.
New branding will appear this month across new and remodeled clubs, marketing assets, social media, and digital properties, with in-club touchpoints in existing clubs rolling out through the first quarter of 2027.
As of June 30, 2026, Planet Fitness had approximately 21.5 million members across 2,930 clubs, with about 90% of locations owned and operated by independent franchisees.
• 1mo ago AI analysis › 
