BOSTON BEER CO INC (SAM) The Boston Beer Company, Inc. is a leading producer and marketer of alcoholic beverages, primarily focused on the United States market. Its most recognized offering is Samuel Adams Boston Lager. The company's diverse product portfolio features a range of beers, hard ciders, and hard seltzers, sold under popular brands like Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, and Concrete Beach. Domestically, Boston Beer distributes its products to approximately 400 wholesalers, while internationally, it leverages a network of wholesalers, importers, and agencies. These partners subsequently supply a wide variety of retail establishments, including grocery stores, club stores, convenience stores, liquor outlets, bars, restaurants, and stadiums. The company's global footprint also extends to Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and both Central and South America. Founded in Boston, Massachusetts, in 1984, the company maintains its headquarters there.
Sector: Malt Beverages
Industry: Beverages - Alcoholic
The Boston Beer Company, Inc. NYSE:SAM Consumer Defensive · Beverages - Alcoholic
AH Close $202.28 +0.00% vs close
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All Press Release SEC Filings News
SEC Filing ⚠ 5
SAM: 10-Q · periodic report
Boston Beer reported Q3 2026 net revenue of $520.1 million, down from $537.5 million a year ago, with quarterly net income of $43.2 million ($4.21 diluted EPS) versus $46.2 million ($4.25 EPS) in Q3 2025.
The company posted a year-to-date net loss of $50.5 million, driven by the Ardagh Metal Packaging lawsuit in which a jury awarded $175.5 million in damages; cumulative pre-tax litigation impact through September 26, 2026 totals $200.3 million. The company denies breach and has filed post-trial motions and a notice of appeal.
Despite the litigation charge, Boston Beer holds $308.1 million in cash with an undrawn $150 million revolver, repurchased $73.5 million of stock year-to-date, and has roughly $149 million remaining under its $1.6 billion buyback authorization. CFO Diego Reynoso stepped down effective September 15, 2026, with Chief Accounting Officer Matthew Murphy serving as interim CFO.
SEC 10-Q • 3d ago AI analysis › Press Release ● Major ⚠ 4
Boston Beer Reports Third Quarter Financial Results
Boston Beer reported Q3 2026 net revenue of $520.1 million, down 3.2%, with depletions down 5% and shipments down 4.9% on declines in Twisted Tea, Truly, and Samuel Adams.
Gross margin expanded 90bps to 51.7% and non-GAAP EPS was $4.37; GAAP EPS of $4.21 includes $0.16 of litigation costs. Year-to-date GAAP results show a $4.87 loss per share driven by a $194.5 million supplier-dispute litigation charge, which the company is appealing and cannot yet estimate paying.
Management raised the low end of FY26 guidance, with non-GAAP EPS now $9.00-$10.50 and gross margin 49%-50%. The company ended the quarter with $308.1 million in cash, no debt, and repurchased $79.5 million of stock year to date.
• 3d ago AI analysis › Press Release
DOGFISH HEAD TEAMS UP WITH ROCK & ROLL HALL OF FAMER, JOAN JETT, TO DEBUT LIMITED-EDITION BEER
Dogfish Head, a Boston Beer (SAM) brand, is launching Jett Black Lager, a limited-edition collaboration brew with Rock & Roll Hall of Famer Joan Jett marking 45 years of 'Bad Reputation' and 'I Love Rock 'N Roll.'
Kits with a 4pk/12oz of cans plus co-branded merchandise go on sale Oct. 27 at $45 each via Give Them Beer, with restocks Nov. 3 and Nov. 10 and brewery availability from Nov. 11.
The release is brand marketing with no disclosed financial impact; limited-edition releases support Dogfish Head's music-collaboration heritage but are unlikely to move SAM's results.
• 6d ago AI analysis › Press Release
Dogfish Head’s Most-Requested Rare Beer, Midas Touch, Returns
Dogfish Head is re-releasing Midas Touch, its most-requested rare beer and the original 'Ancient Ale,' beginning this week in select states and at its Delaware locations.
The beer-wine-mead hybrid is brewed with barley, honey, white Muscat grapes and saffron at 9.0% ABV, based on a recipe reconstructed from chemical analysis of a vessel found in King Midas' tomb.
Dogfish Head is a Boston Beer Company brand, so the launch is a brand-marketing event for SAM rather than a financially material disclosure.
• 10d ago AI analysis › Press Release
Twisted Tea and Realtree® Team Up to Bring Iconic Camo to America’s Favorite Hard Iced Tea
Boston Beer's Twisted Tea launched a limited-edition fall collaboration with outdoor lifestyle brand Realtree, applying the Realtree APX camo pattern to Twisted Tea packaging nationwide.
The rollout includes camo 12-pack and 18-pack wraps, a limited-edition 24 oz. can, and a branded merch collection, backed by a national TV, streaming, social and retail marketing campaign this fall.
The release contains no financial terms or guidance; impact is limited to brand visibility for Boston Beer's largest growth brand.
• 27d ago AI analysis › Press Release
Angry Orchard® Hard Cider and Scream Bring the Video Store Era Back to Life With a Scream-Inspired Pop-Up Experience
Angry Orchard, the nation's No. 1 hard cider brand owned by Boston Beer Company (NYSE: SAM), is opening Angry Orchard Video, a '90s video-store pop-up in downtown Manhattan on Oct. 2-3, in collaboration with the Scream franchise and mask owner Fun World to mark the film's 30th anniversary.
The nationwide collaboration centers on the new Thriller Variety Pack - with new flavors Mystery Caller and Caramel Apple Curse alongside Blood Orange and Headless Pumpkin - plus limited-edition Scream-inspired Crisp Apple and Crisp Imperial single-serve cans with glow-in-the-dark Ghost Face packaging.
Actor Skeet Ulrich will make a special appearance at the pop-up to promote Mystery Caller, the Ghost Face-inspired cider; the release discloses no financial terms, revenue figures, or guidance.
For SAM, this is a brand-marketing and seasonal product-cycle story - a nostalgia-driven licensing tie-in aimed at Halloween shelf presence rather than a financially material disclosure.
• 1mo ago AI analysis › Press Release
Dogfish Head Announces Lineup of Fall-Favorite Beverages
Dogfish Head, the Delaware craft brewery owned by Boston Beer Company (SAM), unveiled its fall beverage lineup headlined by the return of Punkin Ale, now available coast-to-coast on draft and in 6pk/12oz cans with new artwork by Dylan Goldberger.
The lineup also includes a new "Pass the Aux" 12pk variety pack with pack-exclusive Favorite Sweater IPA, the new Xocolatl World Wide Stout (15% ABV) arriving in early October, and a limited-run Punkin Liqueur sold only at the company's coastal Delaware locations.
The release is seasonal brand marketing with no financial figures, guidance, or strategic announcements, so its direct impact on Boston Beer's results is expected to be negligible.
• 1mo ago AI analysis › Press Release
BOSTON BEER APPOINTS ALLISON STRANSKY CHIEF MARKETING OFFICER EFFECTIVE OCTOBER 12
Boston Beer Company appointed Allison Stransky as Chief Marketing Officer, effective October 12, 2026.
Stransky brings over 20 years of experience, previously serving as CMO of Samsung Electronics America and holding leadership roles at Google, L'Oréal, Unilever, and Johnson & Johnson.
She will oversee the company's portfolio of beer and beyond-beer brands, including Samuel Adams, Dogfish Head, Twisted Tea, Sun Cruiser, Truly Hard Seltzer, and Angry Orchard.
• 1mo ago AI analysis › Press Release ⚠ 1
Bloom Energy, Illumina, and Everpure Set to Join S&P 500; Others to Join S&P 100, S&P MidCap 400, and S&P SmallCap 600
AGNC Investment will be added to the S&P MidCap 400 effective prior to the open of trading on Monday, September 21, 2026, as part of S&P Dow Jones Indices' quarterly rebalance.
The same reshuffle sends Bloom Energy, Illumina, and Everpure to the S&P 500, while The Trade Desk, Molson Coors Beverage, and Builders FirstSource drop from the S&P 500 to the S&P SmallCap 600.
Funds benchmarked to the MidCap 400 will need to buy AGNC shares at the effective date, which can produce a short-lived mechanical bid rather than a fundamental re-rating.
• 1mo ago AI analysis › Press Release
1911 Gold Reports High-Grade Intercepts from the SAM W Target at True North of 11.31 g/t Au over 1.70 m and 6.79 g/t Au over 2.40 m
prnewswire.com • 2mo ago Press Release ⚠ 1
The Boston Beer Company Announces CFO Transition
The Boston Beer Company announced that CFO Diego Reynoso will leave the company on September 14 to accept a new opportunity.
Chief Accounting Officer Matt Murphy has been appointed Interim CFO and Treasurer effective September 15, bringing 20 years of tenure with the company and prior interim experience.
The board has initiated a search for a permanent successor, considering both internal and external candidates.
• 2mo ago AI analysis › Press Release
Ghost Face Joins Angry Orchard’s Limited-Edition Thriller Variety Pack in New Scream Franchise Collaboration
Angry Orchard is launching a limited-edition Thriller Variety Pack in partnership with the Scream franchise and Fun World, featuring glow-in-the-dark packaging with Ghost Face.
The 12-pack includes four seasonal hard cider flavors, including the new Mystery Caller and Caramel Apple Curse, as well as returning favorites Blood Orange and Headless Pumpkin.
Angry Orchard is also releasing limited-edition single-serve cans of Crisp Apple and Crisp Imperial with Scream-inspired designs.
• 2mo ago AI analysis › SEC Filing
SAM: 8-K · share repurchase
On August 10, 2026, The Boston Beer Company entered into a Rule 10b5-1 plan to repurchase up to $25 million of its Class A common stock, disclosed via Item 8.01 of an 8-K filed August 11, 2026.
The buyback window runs from September 28, 2026 through December 25, 2026, giving management a pre-set trading plan covering the seasonally slower fourth quarter.
The $25 million commitment is modest relative to Boston Beer's size, but it signals management's willingness to return capital and support the stock into year-end. Founder and CEO C. James Koch signed the filing.
SEC 8-K • 2mo ago Press Release
Angry Orchard® Surprises One of New York's Worst Rec Softball Teams With Baseball Legend Nick Swisher
Angry Orchard, a brand of The Boston Beer Company, executed a marketing stunt by sending baseball legend Nick Swisher to surprise the 'Sons of Pitches,' a struggling New York recreational softball team.
The 'Angry Orchard Super Sub' campaign aimed to highlight the brand's message of finding fun in frustrating moments, contrasting the team's 14-game losing streak with a memorable player experience.
The press release serves to promote brand awareness across Angry Orchard's social channels but offers no financial data or operational updates regarding the parent company.
• 2mo ago AI analysis › Press Release
Dogfish Head to Host Dog & Owner Lookalike Contest this National Dog Day
Dogfish Head, a brand of Boston Beer Company, is hosting an inaugural Dog & Owner Lookalike Contest in Brooklyn on August 26 to celebrate National Dog Day.
The event will feature celebrity judges including Big Boi and offer prizes such as a three-night stay at the Dogfish INN, a $1,000 travel stipend, and a year's supply of beer and cocktails.
Proceeds from a raffle for a Dogfish Head-branded cargo bike will be matched by the company up to $2,500, benefiting a local animal-centric nonprofit.
• 2mo ago AI analysis › Press Release
DOGFISH HEAD & CREEM MAGAZINE DEBUT BOY HOWDY!, “THE OFFICIAL BEER OF ROCK ‘N’ ROLL”
Dogfish Head, a unit of Boston Beer Company, has debuted 'Boy Howdy!', a 5.5% ABV cream ale created in collaboration with rock 'n' roll magazine CREEM.
The beer is packaged in 6-pack 12oz cans and is rolling out to taps and shelves in the Mid-Atlantic region starting now.
To support the launch, the companies will release collaborative merchandise on August 10 and host a ticketed launch party in Philadelphia on August 28.
• 2mo ago AI analysis › SEC Filing ● Major ⚠ 4
SAM: 10-Q · periodic report
Boston Beer reported a net loss of $93.7 million for the twenty-six weeks ended June 27, 2026, compared to net income of $84.8 million in the prior-year period. This loss was driven primarily by a $192.6 million pre-tax litigation expense related to a supplier dispute, which overshadowed a modest 3.4% decline in revenue to $1.07 billion.
The company recorded the charge following an April 2026 jury verdict awarding $175.5 million in damages to Ardagh Metal Packaging USA Corp. regarding minimum volume commitments for aluminum cans. Boston Beer has filed a post-trial motion and a notice of appeal, stating it intends to pursue all available remedies.
Despite the loss, the company maintained strong liquidity with $265.5 million in cash and equivalents, partially bolstered by continued share repurchases totaling $48.5 million during the quarter. Management noted increased marketing investments and freight rates impacted operating margins, excluding the litigation impact.
SEC 10-Q • 3mo ago AI analysis › Press Release ⚠ 4
Boston Beer Reports Second Quarter Financial Results
Boston Beer reported Q2 revenue of $568.3 million, down 3.3% year-over-year, with depletions decreasing 6% due to softness in core brands like Twisted Tea and Samuel Adams.
Gross margin expanded 60 basis points to 50.4% driven by pricing and efficiencies, while GAAP EPS of $4.96 included a $1.31 per share benefit from a favorable litigation adjustment related to a supplier dispute.
The company maintained its full-year guidance range for non-GAAP EPS of $8.50 to $10.50 and repurchased $54.1 million of shares year-to-date, ending the quarter with $265.5 million in cash and no debt.
• 3mo ago AI analysis › Press Release
TWISTED TEA HARD ICED TEA INVENTS THE ONLY FAIR DIVORCE SETTLEMENT IN AMERICA
Twisted Tea, a brand of Boston Beer Company, launched a limited-edition 'Split Pack' designed to divide into two six-packs labeled 'Yours' and 'Mine' to coincide with the late-summer divorce filing spike.
The promotion includes a contest where one purchaser can win $5,000 to help cover legal fees or moving costs.
The packs are available at Give Them Beer through August 4 while supplies last.
• 3mo ago AI analysis › Press Release
TRULY HARD SELTZER BETS $5 MILLION THAT U.S. SOCCER WILL WIN IT ALL, AND GIVES ONE FAN THE CHANCE TO CASH IN
Truly Hard Seltzer, a brand of The Boston Beer Company, has launched a promotional campaign offering a $5 million prize to a fan if the U.S. Men's National Team wins the international tournament this summer.
The 'Drink Like a Believer' campaign features limited-edition products, including the Truly Star Squad Variety Pack and 12 Collectible City Cans, as well as a publicity stunt renaming Hoboken, NJ to 'Believe, USA'.
The Boston Beer Company, listed on the NYSE under ticker SAM, produces a portfolio of alcoholic beverages including Samuel Adams, Twisted Tea, and Angry Orchard.
• 3mo ago AI analysis › Press Release
SUN CRUISER AND DYLAN EFRON TEAM UP TO GET DRINKERS OUTSIDE ALL SUMMER LONG
Sun Cruiser, a brand of The Boston Beer Company, is partnering with outdoor enthusiast Dylan Efron for a summer-long marketing campaign aimed at driving consumer engagement.
The collaboration features a limited-edition Sunset Club Pack containing four of Efron's favorite flavors and includes experiential events like a run club in NYC and beach volleyball in California.
The brand highlights its product specifications of 100 calories, 1g of sugar, and 4.5% ABV per 12 oz serving as part of the promotion.
• 4mo ago AI analysis › Press Release
Dogfish Head & Rolling Stone Celebrate 250 Years of American Music with Exclusive Whiskey Collaboration
Dogfish Head, a unit of Boston Beer Company, has launched a limited-edition whiskey in collaboration with Rolling Stone, celebrating 250 years of American music. The Dogfish Head x Rolling Stone Whiskey is a five-year-aged American single malt matured in 12 different barrel types, including Dogfish Head and Samuel Adams Utopias barrels.
The release is highly exclusive, with only 900 cases produced, and will be available in select states including Delaware, New York, and New York. It will also be served at the Rolling Stone Stateside Music Festival in Kingston, New York, where Dogfish Head is a sponsor.
To coincide with the launch, the companies are releasing a co-branded merchandise capsule featuring apparel and glassware available on Dogfish Head’s e-store.
• 4mo ago AI analysis › Press Release
SUN CRUISER LAUNCHES CRUISER CADDIES TO SURPRISE-AND-DELIGHT FANS AT THE U.S. OPEN
Sun Cruiser, a brand owned by The Boston Beer Company (SAM), launched 'Cruiser Caddies' at the U.S. Open at Shinnecock Hills.
These branded ambassadors are distributing complimentary drink tokens and swag to fans, alongside random upgrades to the premium 1895 Club hospitality experience.
The activation reinforces Sun Cruiser's role as the Official Canned Cocktail of the U.S. Open, focusing on brand visibility rather than financial or strategic developments.
• 4mo ago AI analysis › Press Release
CITY OF HOBOKEN, NEW JERSEY IS NOW “BELIEVE, USA”: MAYOR EMILY B. JABBOUR JOINS TRULY HARD SELTZER AND U.S. SOCCER IN NAMING CITY THE CAPITAL OF AMERICAN SOCCER FANDOM
Truly Hard Seltzer, a brand owned by The Boston Beer Company (SAM), partnered with U.S. Soccer to rename Hoboken, New Jersey as 'Believe, USA' for the duration of the summer tournament.
The activation includes a pop-up 'Truly Believe Bar' in Hoboken and limited-edition product packs, including the 'Star Squad Variety Pack' and 'Collectible City Cans.'
This marketing initiative supports Truly's 'Drink Like a Believer' campaign and includes a donation to the Hoboken Business Alliance, but contains no new financial guidance or material operational updates for SAM.
• 4mo ago AI analysis › Press Release
Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection
The Boston Beer Company’s Sun Cruiser brand has launched a limited-edition 17-piece apparel collection in partnership with golf lifestyle brand G/FORE.
The collection includes polos, quarter-zips, hoodies, hats, and accessories, available exclusively on Sun Cruiser’s e-store.
This marketing initiative aligns Sun Cruiser’s ready-to-drink spirits with the golf lifestyle, leveraging G/FORE’s design aesthetic to enhance brand visibility among golf enthusiasts.
• 4mo ago AI analysis › SEC Filing ⚠ 2
SAM: 8-K · proxy statement
The Boston Beer Company reported the results of its 2026 Annual Meeting of Stockholders, where shareholders voted against the company's executive compensation plan. In the advisory 'say-on-pay' vote, 3,250,742 Class A shares voted against the proposal compared to 2,418,918 votes in favor, resulting in a 57% rejection rate.
Despite the pay vote failure, the Board of Directors successfully re-elected all Class A and Class B directors. C. James Koch, the CEO and majority Class B shareholder, voted his shares to elect the Class B slate, while Class A shareholders elected Cynthia Swanson, Meghan Joyce, and Joseph Jordan.
The filing also notes that the Board appointed committee chairs and reappointed Julio Nemeth as Lead Director. Deloitte & Touche LLP was ratified as the independent auditor for the fiscal year ending December 26, 2026.
SEC 8-K • 4mo ago SEC Filing ● Major ⚠ 3
SAM: 8-K · litigation
The Boston Beer Company (SAM) reported that a court entered a final judgment of $175.5 million plus $15.5 million in pre-judgment interest in its supplier dispute with Ardagh Metal Packaging USA Corp., totaling $191.0 million pre-tax.
This final amount is $21.0 million lower than the $212.0 million provision the company recorded in the first quarter of 2026, based on a worst-case interest estimate of $36.5 million.
The company expects to record this $21.0 million decrease in the second quarter, which it estimates will favorably impact GAAP Earnings Per Share by $1.52 per diluted share.
Boston Beer continues to deny breaching the contract and intends to pursue all available post-trial motions and appellate remedies, with post-judgment interest accruing at a statutory rate of 3.79%.
SEC 8-K • 4mo ago Press Release
Samuel Adams Cracks Open the Brewer Patriot Collection, Launches ‘Raise a Sam’ to Celebrate America's 250th
Boston Beer Company launched the 'Brewer Patriot Collection,' a limited-edition four-pack of beers based on historical recipes from Founding Fathers like George Washington and Thomas Jefferson.
The launch is part of the 'Raise a Sam' national campaign celebrating America's 250th anniversary, aiming to generate 250,000 social media 'cheers' moments this summer.
A new 'Star Spangled Variety Pack' featuring seasonal favorites like Summer Ale and an exclusive Blueberry Lager is also available at major retailers with suggested retail prices of $17.99 for 12-packs and $29.99 for 24-packs.
• 4mo ago AI analysis › Press Release
The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
Boston Beer Company introduced LYTT Electric Coolers, a 15% ABV malt-based RTD packaged in glow-in-the-dark, lightbulb-shaped containers.
The product rolls out in mid-May 2026 across Florida, Illinois, Ohio, Texas, and Washington, featuring six flavors including Strawberry Rita and Long Island Iced Tea.
This launch marks the brewer's first use of plastic containers, specifically designed to be widely recyclable according to How2Recycle standards.
• 5mo ago AI analysis › Press Release
Twisted Tea Hard Iced Tea Lets Summer Rip with Americana-Inspired Party Pack Featuring New Twisted Lemonade and Return of Fan-Favorite Rocket Pop
Twisted Tea is rolling out its Summer Party Pack featuring new Twisted Lemonade and the returning Rocket Pop flavor, wrapped in Americana-themed packaging.
The offering includes classic flavors Original and Half & Half, available in 12-, 24-, and 30-packs, alongside a 14-count Party Pouch.
A QR code sweepstakes on packaging offers customers chances to win prizes, including a grand prize fighter jet ride.
• 5mo ago AI analysis › SEC Filing ● Major ⚠ 4
SAM: 10-Q · periodic report
Boston Beer Company reported a net loss of $145.3 million for the first quarter of 2026, swinging from a profit of $24.4 million in the prior year period, primarily due to a $216.0 million pre-tax litigation charge. The charge stems from a jury verdict awarding damages to Ardagh Metal Packaging in a dispute over aluminum can volume commitments, a decision the company intends to appeal.
Core operations showed weakness, with net revenue falling 4.4% to $433.9 million and shipment volume decreasing 6.9% to 1.56 million barrels. The declines were driven by lower sales of the Twisted Tea and Truly brands, though the company noted improved supply chain responsiveness and appropriate distributor inventory levels.
Despite the operational challenges and significant legal liability, the company continues to return capital to shareholders, repurchasing $23.8 million of Class A common stock during the quarter. Management stated it believes its current cash balance of $164.1 million, combined with its $150 million credit facility, will be sufficient to fund future requirements, including potential litigation payments.
SEC 10-Q • 5mo ago AI analysis › Press Release
Dogfish Head & Survivor Honor Iconic Show's 50th Season with Nationwide Launch of Limited-Time Collaborative Beer, Coconut Etiquette
globenewswire.com • 5mo ago Press Release
TeaPot® Declares Second Saturday in May “Take Your Mom to the Dispensary Day”
Boston Beer’s Canadian subsidiary TeaPot launched 'TeaPot Extra' Raspberry Black Tea, a new beverage variant infused with 10mg of THC, 10mg of CBG, and 30mg of caffeine.
The brand also declared the second Saturday in May as 'Take Your Mom to the Dispensary Day' to combat stigma around adult cannabis consumption.
TeaPot products are distributed across over 2,000 retailers in Canada as part of the company's expansion beyond traditional alcoholic beverages.
• 5mo ago AI analysis › Recent SEC filings with analysis 
