BUILD-A-BEAR WORKSHOP INC (BBW) Build-A-Bear Workshop, Inc. functions as a multi-channel vendor specializing in stuffed toys and their complementary merchandise. The business organizes its operations across three primary divisions: Direct-to-Consumer sales, Commercial activities, and International Franchising. Its inventory features a diverse assortment of plush creatures, available both unstuffed for customization and as pre-made items. Customers can personalize their creations with various sounds and unique scents. Additionally, the company provides a comprehensive selection of apparel, footwear, accessories, and other playful novelty goods. Products are distributed via its namesake Build-A-Bear Workshop retail outlets and through its official e-commerce platforms. As of January 29, 2022, the firm directly managed 346 stores globally, with 305 located in the United States and Canada, and 41 in the United Kingdom and Ireland. An additional 72 franchised establishments extend its international presence. The enterprise was founded in 1997 and maintains its corporate headquarters in St. Louis, Missouri.
Sector: Retail-Hobby, Toy & Game Shops
Industry: Specialty Retail
Build-A-Bear Workshop, Inc. NYSE:BBW Consumer Cyclical · Specialty Retail
Mkt Cap $383.13M
Div Yield 2.93%
Earnings Nov 23 · in 2w
Prev close $29.70 Open $30.43 Now $31.10 VOL 26K $ Vol $803K RVOL 0.07x
Mkt Cap $383.13M
VOL 26K sh
$ Vol $803K
RVOL 0.07×
Earnings Nov 23 · in 2w
Div Yield 2.93%
Press Release
BUILD-A-BEAR OPENS THE VAULT FOR 30TH ANNIVERSARY WITH NEW PLUSH INSPIRED BY ORIGINAL MASCOT BEAREMY®
Build-A-Bear launched a 30th anniversary Bearemy plush drop on Oct. 27, kicking off the year-long '30 Years of the Stuff You Love' celebration.
From Oct. 27, 2026 through Dec. 31, 2027, the company will donate $3 to the Build-A-Bear Foundation for every Bearemy sold, with more vault and special-edition drops planned starting January 2027.
The release is primarily brand marketing; it also notes fiscal 2025 revenue of $529.8 million and the upcoming opening of the company's largest Workshop at ICON Park in Orlando.
• 13d ago AI analysis › Press Release
Build-A-Bear Workshop Becomes First Brand Partner to Open a Store Experience Inside Hard Rock Cafe Piccadilly Circus in London
Build-A-Bear Workshop announced a partnership making it the first brand partner to open a store experience inside Hard Rock Cafe Piccadilly Circus in London, beginning Oct. 26.
The location pairs Build-A-Bear's Make-Your-Own experience with exclusive Hard Rock-themed merchandise, including miniature Classic Tee and Hoodie replicas and a commemorative pin set.
The deal continues Build-A-Bear's destination-retail and collaboration strategy to expand brand reach, following fiscal 2025 revenue of $529.8 million — its fifth consecutive record year.
• 19d ago AI analysis › Press Release
Build-A-Bear Workshop Unveils Three Specialty Shop Experiences Coming to New ICON Park Orlando Destination on Nov. 5
Build-A-Bear will open its flagship multi-level ICON Park location in Orlando on Nov. 5, featuring three themed specialty shops.
The location debuts the first-ever Build-A-Bear x Pokémon Workshop, a fourth Hello Kitty and Friends collaboration with Sanrio, and a new Promise Pets concept — deepening partnerships with The Pokémon Company International and Sanrio.
The launch supports the company's push to become a destination retailtainment brand; Build-A-Bear reported $529.8 million in fiscal 2025 revenue, its fifth consecutive record year.
• 19d ago AI analysis › Press Release
Build-A-Bear Introduces a Whole New Vibe With Mellow Moodies™
prnewswire.com • 1mo ago Press Release
Build-A-Bear Unveils New ICON Park Experiences Ahead of Grand Opening
Build-A-Bear unveiled the signature experiences for its largest and most ambitious Workshop, a three-story retailtainment location at Orlando's ICON Park scheduled to open in November.
The location debuts first-of-its-kind concepts including an appointment-only Design Studio, an interactive Bakeshop, and a 'Personalize Me' customization station, designed with firm Chute Gerdeman.
The opening extends the brand's push into high-traffic tourist destinations and follows fiscal 2025 revenue of $529.8 million, its fifth consecutive record year.
• 1mo ago AI analysis › Press Release
Build-A-Bear Workshop, Inc. Announces Quarterly Cash Dividend
Build-A-Bear Workshop declared a quarterly cash dividend of $0.23 per share, payable October 8, 2026, to stockholders of record as of September 24, 2026.
For context, the company reported $529.8 million in fiscal 2025 total revenues, its fifth consecutive year of record results, and operates more than 650 locations across more than 30 countries.
The release is a routine continuation of the existing dividend program rather than a new or changed capital-return commitment, so expect minimal price impact.
• 1mo ago AI analysis › Press Release
MORE THAN A TOY: THE ENDURING POWER OF THE TEDDY BEAR
Build-A-Bear Workshop is marking National Teddy Bear Day on September 9 with a limited-time 'Two for $25' Little Cub offer for guests.
From September 9 through September 16, the Build-A-Bear Foundation will donate one bear to a children's hospital for every dollar guests donate online or at the pin pad in stores.
The release is a brand-marketing piece built around an interview with communications VP Callie Rapp and contains no financial results, guidance, or strategic announcements.
• 2mo ago AI analysis › Press Release
Build-A-Bear Celebrates National Teddy Bear Day with Special Offer and Giveback Supporting Children's Hospitals
Build-A-Bear Workshop is marking National Teddy Bear Day on September 9, 2026 with a one-day 2-for-$25 Lil' Cub promotion available in Workshops and online at buildabear.com.
The celebration includes a charitable giveback: from September 9 through September 16, Build-A-Bear Foundation will donate one teddy bear to a children's hospital for every dollar guests donate online or at the in-store pin pad.
The release reiterates company boilerplate — fiscal 2025 total revenues of $529.8 million, a fifth consecutive year of record results, and more than 650 locations across 30-plus countries.
This is a seasonal marketing and philanthropy announcement with no new financial disclosure; expect brand-visibility benefit rather than a material earnings driver.
• 2mo ago AI analysis › Press Release
BUILD-A-BEAR DEBUTS EXCLUSIVE LLOROMANNIC PLUSH AS PART OF NEW SANRIO HALLOWEEN COLLECTION FOR THE FIRST TIME EVER IN SELECT COUNTRIES
Build-A-Bear Workshop launched a new Sanrio Halloween Collection featuring the Lloromannic characters Berry and Cherry, marking the first full-size plush release of these characters in the US, UK, Ireland, and Canada.
The collection, available online and in stores, also includes seasonal variations of Cinnamoroll and Hello Kitty, aimed at collectors and fans of all ages.
For fiscal 2025, the company reported total revenue of $529.8 million, representing its fifth consecutive year of record results.
• 2mo ago AI analysis › Press Release ● Major ⚠ 3
Build-A-Bear Workshop Reports Fiscal Second Quarter 2026 Results
Build-A-Bear reported fiscal Q2 revenue of $115.3 million, down 7.2% year-over-year, with diluted EPS falling to $0.70 from $0.94 in the prior year.
Management lowered its full-year fiscal 2026 outlook, now expecting revenue of $500 million to $525 million and pre-tax income of $60 million to $68 million, citing delayed wholesale opportunities and tariff impacts.
Despite the earnings miss, the company returned $22.7 million to shareholders in the first half of the year through repurchases and dividends, though cash balances decreased 64% to $14.0 million.
• 2mo ago AI analysis › Press Release
Build-A-Bear Workshop to Announce Second Quarter Fiscal 2026 Results and Host Investor Conference Call on August 27, 2026
Build-A-Bear Workshop announced it will report its second quarter fiscal 2026 results before market open on Thursday, August 27, 2026.
The company will host a conference call to discuss the results at 9 a.m. ET on the same day, accessible via webcast or telephone.
Boilerplate notes the company reported $529.8 million in total revenue for fiscal 2025, marking its fifth consecutive year of record results.
• 2mo ago AI analysis › Press Release
The "Spooky Stuff You Love" Collection Returns to Build-A-Bear Workshop® With New Furry Friends For Halloween
Build-A-Bear Workshop launched its 2026 Halloween collection, headlined by the new Jumping Spider plush inspired by social media trends.
CEO Chris Hurt highlighted the season as a key period for connecting families and collectors through the company's interactive experience.
The collection is available online and in stores starting Aug. 6; the company operates over 650 locations globally and reported $529.8 million in fiscal 2025 revenue.
• 3mo ago AI analysis › Press Release
BUILD-A-BEAR WORKSHOP CELEBRATES HARRY POTTER™'S BIRTHDAY WITH ENCHANTING NEW COLLECTION AND FAN GIVEAWAY
Build-A-Bear Workshop launched a new Harry Potter collection on July 30, featuring a Harry Potter Bear, character-inspired sweaters, and House mascot Mini Beans available online and in stores.
The release coincides with the character's birthday and the franchise's 25th anniversary, supported by a giveaway for U.S. and U.K. fans running through August 7.
Management noted the collection aligns with anticipation for the upcoming HBO Max series and continues the company's partnership with Warner Bros. Discovery.
• 3mo ago AI analysis › Press Release
Toy Foundation Partners with Build-A-Bear & Chuck E. Cheese to Raise $100,000 for Children in Need
Build-A-Bear Foundation partnered with The Toy Foundation and Chuck E. Cheese to raise over $100,000 for children in need through International Day of Play campaigns.
The multi-platform fundraising effort included point-of-sale donations and a limited-edition Thinking Putty product, with proceeds supporting The Toy Foundation's mission.
Separately, broader industry efforts collected $5.7 million in toys distributed to over 450,000 children globally.
• 3mo ago AI analysis › Press Release
BUILD-A-BEAR WORKSHOP UNWRAPS A SUMMER OF MYSTERY DEALS
Build-A-Bear Workshop launched a summer marketing campaign featuring one-day-only mystery deals, starting with $15 Make-Your-Own Furry Friends on June 17.
The promotion aims to drive foot traffic and online engagement through surprise reveals on social media channels throughout June and July.
The company noted in its boilerplate that it reported $529.8 million in total revenues for fiscal 2025, marking its fifth consecutive year of record results.
• 4mo ago AI analysis › Press Release
Build-A-Bear Workshop Completes Planned CEO Succession
Chris Hurt assumed the role of CEO at Build-A-Bear Workshop effective June 11, 2026, completing a planned succession from Sharon Price John.
Hurt, a 11-year veteran of the company, previously served as Chief Operations and Experience Officer. Sharon Price John will remain on the Board of Directors.
The company also announced executive updates: Voin Todorovic added Chief Administrative Officer duties to his CFO role, and Dave Henderson was appointed Chief Growth Officer.
• 4mo ago AI analysis › Press Release
Build-A-Bear Workshop Announces Quarterly Cash Dividend
Build-A-Bear Workshop declared a quarterly cash dividend of $0.23 per share.
The dividend will be paid on July 9, 2026, to stockholders of record as of June 25, 2026.
The company noted in its boilerplate that it reported $529.8 million in total revenues for fiscal 2025, marking its fifth consecutive year of record results.
• 4mo ago AI analysis › Press Release ⚠ 5
Build-A-Bear Workshop Reports First Quarter Fiscal 2026 Results
Build-A-Bear reported Q1 FY26 revenue of $125.3 million, a 2.4% decline year-over-year, driven by a 26.1% drop in e-commerce and a 5.1% decline in net retail sales.
Pre-tax income rose to $23.9 million from $19.6 million, largely due to a $7 million IEEPA tariff refund; adjusted pre-tax income fell to $16.9 million. Diluted EPS was $1.45 vs $1.17 prior year, with adjusted EPS at $1.03.
The company lowered FY26 revenue guidance to $530M-$550M and pre-tax income to $72M-$78M, citing uncertain economic conditions and consumer traffic challenges. However, the new guidance remains above last year’s record results.
Sharon Price John is stepping down as CEO, with Chris Hurt, currently COO, named CEO-elect. The company returned $14.2 million to shareholders in Q1 via buybacks and dividends and ended the quarter with $26.2 million in cash and no debt.
• 5mo ago AI analysis › Press Release
Build-A-Bear Workshop to Announce First Quarter Fiscal 2026 Results and Host Investor Conference Call on May 28, 2026
Build-A-Bear Workshop will report first-quarter fiscal 2026 results on May 28, 2026, before the market opens.
The company will host an investor conference call at 9 a.m. ET on that date to discuss the results.
The release notes that fiscal 2025 total revenues were $529.8 million, marking the fifth consecutive year of record results.
• 5mo ago AI analysis › Press Release
Build-A-Bear Debuts Its First-Ever Wearable Plush as It Expands into Three New Categories
Build-A-Bear launched its Summer Stuff You Love collection, expanding into three new categories including Slushie Plushies, which feature a wearable format with optional crossbody straps.
The lineup also introduces Mashimals, combining animals with objects like coolers and sandcastles, and Beary Goods, a pre-stuffed line featuring the brand's signature bear face.
For fiscal 2025, the company reported total revenue of $529.8 million, marking its fifth consecutive year of record results.
• 6mo ago AI analysis › Press Release
BUILD-A-BEAR TURNS NEW POKÉMON COLLECTION LAUNCH INTO YEARLONG EEVEE EVOLUTIONS PLUSH EXTRAVAGANZA IN WORKSHOPS AND ONLINE
prnewswire.com • 6mo ago Press Release
Build-A-Bear's Promise Pets™ Collection Encourages Responsibility, Caretaking Through Play
prnewswire.com • 6mo ago Press Release
UDDER MYSTERY SOLVED AS BUILD-A-BEAR DROPS SPECIAL-EDITION ALIEN COW
prnewswire.com • 7mo ago Press Release
BUILD-A-BEAR WORKSHOP EXPANDS ITS PAW PRINT WITH FIRST-EVER WHOLESALE DEBUT AT WALMART
prnewswire.com • 7mo ago 
