Bath & Body Works, Inc. (BBWI) Bath & Body Works, Inc. operates as a specialty retailer of personal care and home fragrance products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, eau de parfum, body wash, hand soaps, body lotions, and body creams, as well as sanitizer and other products. It sells its products under the Bath & Body Works and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under the franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
Sector: Retail-Retail Stores, NEC
Industry: Specialty Retail
Bath & Body Works, Inc. NYSE:BBWI Consumer Cyclical · Specialty Retail
Mkt Cap $4.75B
Div Yield 3.42%
Prev close $22.61 Close $23.54 VOL 6.23M $ Vol $145.89M RVOL 0.93x
Mkt Cap $4.75B
VOL 6.23M sh
$ Vol $145.89M
RVOL 0.93×
Div Yield 3.42%
Press Release
Bath & Body Works Gives A Thousand Wishes New Ways to Shine
Bath & Body Works is expanding its A Thousand Wishes franchise with two new scents, a new solid perfume format, and a limited-edition Swarovski-embellished eau de parfum with just 1,000 numbered bottles launching November 11.
The fragrance has generated over $1 billion in total sales since its 2014 launch and ranked among the brand's top five fragrances by total shop sales in 2025.
The launch broadens distribution through Ulta Beauty, Amazon and the Drops platform, with a holiday campaign featuring Valentina Ferrer debuting during the Latin GRAMMY Awards, and international franchise expansion planned for spring 2027.
• 2d ago AI analysis › Press Release
Bath & Body Works Kicks Off the Holidays with Season of Wonder Starring Zooey Deschanel as Holiday Wonder Maker, with More to Come
Bath & Body Works launched Season of Wonder, its most ambitious holiday campaign yet and largest media buy to date, starring Zooey Deschanel as Holiday Wonder Maker.
The 360-degree campaign spans YouTube, connected TV, social, out-of-home, and in-store experiences, and the collection is available now at stores and online in the U.S. and Canada, with select products at Ulta and Amazon.
No financial figures were disclosed; the release is a marketing and merchandising announcement rather than a material corporate event.
• 9d ago AI analysis › Press Release
Bath & Body Works Debuts First Feel Good Concept Store, Offering a New Store Experience Designed to Make Fragrance Discovery Easier
Bath & Body Works opened its first Feel Good concept store at SouthPark Mall in Charlotte, North Carolina, the first of three such locations opening this fall.
Additional stores will open at Easton Town Center in Columbus, Ohio in late October and at Palms at Town & Country in Miami in November.
The format emphasizes an open floorplan, hands-on testing stations, a digital Fragrance Finder, and clearer product information as part of the brand's Consumer First Formula strategy. The company frames the stores as test-and-learn vehicles to shape future store experience, with no financial metrics or guidance implications disclosed.
• 12d ago AI analysis › Press Release
Bath & Body Works Introduces Essentials, a New Body Care Franchise Made for Sensitive Skin
Bath & Body Works launched Essentials, a new body care franchise developed to a hypoallergenic standard for sensitive skin, available in stores and online in the U.S. and Canada on Sept. 28.
The line includes three formats — Skin Replenishing Body Wash ($18.95), Ultra Hydrating Body Lotion ($18.95) and Eau de Parfum ($39.95) — across three scents, with select products also on Amazon.
The company is partnering with dermatologist Dr. Michelle Henry on ingredient education; international expansion is planned for next year. No sales targets or financial impact were disclosed.
• 1mo ago AI analysis › Press Release ● Major ⚠ 2
Bath & Body Works Reports Second Quarter Results Exceeding Guidance and Continued Progress on Transformation
Bath & Body Works reported Q2 net sales of $1.514 billion, a decline of 2.3% year-over-year, but delivered adjusted EPS of $0.62, exceeding guidance.
Management raised full-year 2026 adjusted EPS guidance to a range of $2.60 to $2.80 and expects to generate approximately $650 million in free cash flow, citing the first direct net sales growth since 2021.
However, the reported strength was bolstered by approximately $80 million in one-time tariff refunds; excluding this benefit, adjusted EPS would have been $0.31.
• 2mo ago AI analysis › Press Release
Bath & Body Works Introduces the Reserve Collection, a New Home Fragrance Franchise
Bath & Body Works launched the Reserve Collection, a new home fragrance franchise designed to integrate scent with home decor through items like flameless reed diffusers and ceramic four-wick candles.
The collection features five modern fragrance pairings including Santal + Amber and Sea Salt + Musk, with product prices ranging from $7.95 to $29.95.
This launch is part of the company's Consumer First Formula strategy and is available now online, in stores across the U.S. and Canada, and via select partners like Amazon.
• 2mo ago AI analysis › Press Release
Bath & Body Works to Report Second Quarter Results on August 26, 2026
Bath & Body Works announced that it will report its second quarter 2026 financial results before the market open on Wednesday, August 26, 2026.
The company will host a conference call at 8:30 a.m. ET on the same day, featuring CEO Daniel Heaf and interim CFO Tom Javitch to discuss results and provide a business update.
Supplemental materials will be made available on the company's investor relations website approximately 90 minutes prior to the call.
• 2mo ago AI analysis › Press Release
Bath & Body Works Declares Cash Dividend
Bath & Body Works declared a regular quarterly cash dividend of $0.20 per share, payable on September 4, 2026 to shareholders of record at the close of business on August 21.
The retailer continues its capital return policy while operating a global footprint of more than 1,900 stores across the U.S. and Canada and over 550 international locations.
Products are sold through in-store experiences as well as online channels including Amazon and Ulta.com.
• 2mo ago AI analysis › Press Release
Bath & Body Works Expands Global Footprint With Entry Into Brazil
Bath & Body Works is expanding its global footprint by entering Brazil with the debut of its first store in São Paulo and a local website.
The move advances the company's international growth strategy, bringing its total presence to more than 550 locations across over 45 countries.
Product offerings in the new market include fan-favorite scents and the Viva collection, which is tailored to local preferences and Brazilian culture.
• 3mo ago AI analysis › Press Release
Bath & Body Works Introduces ‘Fruit Fusion’ Franchise with Hilary Duff as Campaign Ambassador and Creative Partner
Bath & Body Works launched the Fruit Fusion body care franchise on July 6, featuring four new fruit-forward scents and starring Hilary Duff as brand ambassador.
The launch supports the company's Consumer First Formula strategy and is backed by a comprehensive 360-degree marketing campaign across TV, social media and major markets.
Products range in price from $4.95 to $18.95 and are available in stores, online, and via the brand's Amazon storefront.
• 3mo ago AI analysis › Press Release
Bath & Body Works Expands Reach with Nationwide Launch at Ulta Beauty
Bath & Body Works announced a strategic partnership with Ulta Beauty to bring a curated selection of body care and home fragrance products to more than 600 stores nationwide and Ulta.com starting July 12, 2026.
The assortment will include iconic signature scents and Ulta exclusives, such as the return of the nostalgic Juniper Breeze fragrance.
This expansion aligns with the company's Consumer First Formula, aiming to reposition the brand by meeting consumers in third-party discovery destinations.
• 4mo ago AI analysis › Press Release ⚠ 4
Bath & Body Works Reports First Quarter Results Exceeding Guidance and Progress Against the Consumer First Formula
Bath & Body Works reported Q1 net sales of $1.38 billion, down 3% year-over-year, but GAAP EPS of $0.90 significantly exceeded the prior year’s $0.49 due to one-time litigation and tax benefits.
Adjusted EPS of $0.32 missed the prior year’s $0.49, reflecting underlying operational headwinds despite the headline beat. The company reaffirmed its full-year 2026 guidance for sales declines of 2.5% to 4.5% and adjusted EPS of $2.40 to $2.65.
CFO Eva Boratto is stepping down effective June 12, with Tom Javitch named interim CFO while a permanent search is conducted. CEO Daniel Heaf emphasized the urgency of the 'Consumer First Formula' strategy to return the brand to sustainable growth.
• 5mo ago AI analysis › Press Release
Bath & Body Works Declares Cash Dividend
Bath & Body Works declared its regular quarterly dividend of $0.20 per share.
The dividend is payable on June 19, 2026, to shareholders of record as of June 5, 2026.
This is a routine maintenance of the existing dividend policy with no changes to the rate or schedule.
• 5mo ago AI analysis › Press Release ● Major
Bath & Body Works To Report First Quarter Results On May 27, 2026
globenewswire.com • 5mo ago Press Release
Bath & Body Works launches an out-of-this-galaxy collection to celebrate the release of Star Wars: The Mandalorian and Grogu, only in theaters May 22
Bath & Body Works launched a limited-edition collection featuring Star Wars: The Mandalorian and Grogu, introducing three original fragrances.
The collection is available to rewards members on May 4 and to the general public on May 11, coinciding with the film's theatrical release.
This expands the retailer's ongoing collaboration with Disney, featuring body care, home fragrance, and collectible accessories.
• 6mo ago AI analysis › Press Release
Bath & Body Works Appoints Veronique Gabai-Pinsky as Chief Brand & Product Officer
Bath & Body Works appointed Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026. She will join the Executive Leadership Team and report to CEO Daniel Heaf.
Gabai-Pinsky will oversee brand and product strategy to modernize the consumer offering and accelerate innovation. The company stated the role is critical to its ongoing transformation and efforts to return the brand to growth.
She brings three decades of experience, including leadership roles at The Estée Lauder Companies and the Vera Wang Group. Since November 2025, she has served as a creative product and brand adviser to the company.
• 6mo ago AI analysis › Press Release ● Major ⚠ 3
Lifshitz Law PLLC Announces Investigations of Bath and Body Works, Inc. (NYSE: BBWI), Ardent Health, Inc. (NYSE: ARDT), Varonis Systems, Inc. (NASDAQ: VRNS), and Fermi Inc. (NASDAQ: FRMI)
Lifshitz Law PLLC announced an investigation into Ardent Health regarding possible securities laws violations and misleading statements.
The investigation alleges that third-quarter 2025 revenue was overstated due to inadequate determinations of accounts receivable collectability following a transition to a new revenue accounting system.
Additionally, the firm claims that 2025 EBITDA guidance was inflated and will be reduced by $57.5 million at the midpoint, or approximately 9.6%, citing persistent industry-wide cost pressures and payer denials.
• 6mo ago AI analysis › 
