Tilray Brands, Inc.

Tilray Brands Announces Next Phase of Beverage Transformation

Tilray announced the next phase of its U.S. beverage transformation, having consolidated its brewing footprint from 10 facilities to six and targeting approximately $20 million in additional annualized cost savings by the end of fiscal 2028. Since January 2025 the company has cut its U.S. distributor network by roughly 9% and reduced its SKU count by about 28%, while its beverage platform represents approximately $500 million in pro forma annual revenue. The restructuring sets up the exclusive U.S. brewing and commercial partnership with Carlsberg launching January 1, 2027, which targets roughly one million cases in first-year volume on existing infrastructure. Tilray reaffirmed its fiscal 2027 Adjusted EBITDA guidance of $68 million to $75 million, with cost-reduction benefits expected to flow through with full impact in fiscal 2028.

•3d ago

West Ham United F.C. and BrewDog Unveil Boleyn Brew: A Fan-Created Matchday Beer Made by Hammers, for Hammers

BrewDog, owned by Tilray Brands (TLRY), and West Ham United launched Boleyn Brew, a 4.5% oat lager co-created with fans, debuting at London Stadium and available online as limited-edition cans. It builds on the BrewDog-West Ham partnership, after prior club beer Claret & Brew sold out within hours following its November 2025 launch. The release is brand marketing with no disclosed financial figures; for Tilray it reinforces its beverage-alcohol footprint in UK sports venues, but the impact is immaterial.

•11d ago

Tilray Medical Strengthens Global Medical Cannabis Supply Chain with Approval to Bring Critical EU-GMP Quality Testing In-House, Accelerating Product Release Across Regulated Global Markets

Tilray Medical received INFARMED approval to conduct microbiological and chemical/physical quality testing in-house at its EU-GMP-certified Cantanhede, Portugal facility. Bringing testing in-house reduces reliance on third-party labs, lowering batch-release costs and shortening testing timelines from harvest to sale. The milestone strengthens Tilray's supply platform for regulated medical cannabis markets including Germany, the UK, Poland, and Italy, building on recent UK expansion through Lyphe Clinic and Lyphe Dispensary.

•19d ago

BrewDog Rallies Beer Lovers Across the UK to Choose Craft

Tilray-owned BrewDog launched its UK-wide Choose Craft campaign, reporting Punk IPA and Hazy Jane sales up 2.87 times versus the same two-week period last year across its top six off-trade retailers. BrewDog has secured more than 9,000 new distribution points and eight new on-trade partnerships since Tilray took ownership, including a five-year Official Beer Partner deal with Leicester Tigers and an Underbelly agreement spanning Edinburgh Fringe. The campaign is backed by four new beer launches, and follows the Two Scoops Stout collaboration with Mackie's, which was the #1 NPD brand in craft in the six months post-launch.

•25d ago

BrewDog Builds Momentum for Next Growth Chapter with Expanded Senior Leadership Team

Tilray Brands' subsidiary BrewDog announced four senior leadership appointments spanning marketing, bars and hospitality, category strategy, and international commercial roles. New CMO John Beasley brings over 25 years of beverage marketing experience from Red Bull and Monster Energy, while other hires add hospitality, category, and rest-of-world commercial expertise. Tilray International President Rajnish Ohri framed the moves as investment in BrewDog's next growth chapter, though the release contains no financial figures or guidance changes — a routine, low-materiality update for TLRY holders.

•1mo ago

BrewDog Launches ‘Under New Ownership’ Campaign, Marking a New Era of Fresh Energy, New Backing and Award-Winning Beer

Tilray's BrewDog is launching the 'Under New Ownership' marketing campaign, its first major campaign in years, spanning large-format outdoor advertising, digital screens and a letter from Tilray in 70,000 print copies of City AM starting 21 September. Tilray chairman and CEO Irwin Simon said the company has invested nearly £50 million across BrewDog's operations, working capital and people since acquiring the brand, and has reopened 16 BrewDog bars including a community bar in Inverurie, Scotland. The campaign is backed by aggressive trade promotions — £3 four-packs of Punk IPA in grocery and a chance for on-trade customers to win up to 1,000 free kegs of Wingman — following Gold wins for Hazy Jane, Wingman and Mackie's Two Scoops at the 2026 World Beer Awards. This is a brand-investment and marketing disclosure rather than a financial one: no new revenue, earnings or guidance figures were provided, and the deep discounting signals Tilray is buying momentum in a competitive UK beer market.

•1mo ago

Shock Top and Spirit Halloween Brew Up a Scary Good Collaboration

Tilray's Shock Top craft beer brand has teamed up with Spirit Halloween, North America's largest Halloween retailer, for a limited-edition spooky-season collaboration. The tie-up debuts Shock Top Candy Corn Wheat Ale, a 5% ABV seasonal beer available at retailers nationwide, alongside an exclusive Wedgehead Costume (SRP: $69.99) sold only at SpiritHalloween.com. No financial terms were disclosed; the deal is a seasonal brand-marketing play for Tilray's beverage portfolio and is unlikely to move results.

•1mo ago

Broncos Country, This One’s for You: Breckenridge Distillery Kicks Off Another Season with the Denver Broncos and a Limited-Edition Whiskey Collection Honoring “The Drive”

Tilray Brands subsidiary Breckenridge Distillery launched a limited-edition whiskey collection with the Denver Broncos, marking 40 years of The Drive and six years as the team's Hometown Bourbon Whiskey. The lineup includes Breckenridge Bourbon (MSRP $34.99-39.99), a trio of collectible Broncos Bourbon Blends in orange, blue, and white (MSRP $40.99-44.99), and the returning Broncos Creamsicle Whiskey Seltzer ready-to-drink at 7% ABV (MSRP $11.99-13.99). Availability is limited to Colorado retailers, the Breckenridge Distillery Tasting Room, and home delivery where permitted, making this a regional, seasonal marketing push rather than a national rollout. This is brand-marketing news within Tilray's beverage alcohol segment; no revenue, volume, or guidance figures were disclosed and the financial impact is expected to be immaterial.

•1mo ago

BrewDog Roars into Rugby with Five-Year Leicester Tigers Partnership, Bringing Punk Energy to Welford Road

Tilray Brands' craft beer unit BrewDog signed a five-year partnership with Leicester Tigers, becoming the rugby club's Official Beer Partner from the start of the 2026-27 season. The deal gives BrewDog exclusivity across lager, craft beer, ale and alcohol-free categories at Mattioli Woods Welford Road Stadium, plus its first fully branded Punk IPA stadium bar, dedicated Black Heart activations, and the launch of 1880 Ale, a Leicester Tigers-branded ale created exclusively for supporters. The agreement extends BrewDog's U.K. live-sports footprint, which already includes an exclusive beer partnership at London Stadium and a ten-year naming-rights deal at BrewDog Stadium in St Helens announced in 2025. No financial terms were disclosed, making this a brand-visibility and distribution win rather than a quantifiable near-term earnings driver for Tilray.

•1mo ago

Breckenridge Distillery and Southern Glazer’s Expand Partnership Across New York and California

Tilray Brands' Breckenridge Distillery has expanded its distribution partnership with Southern Glazer's Wine & Spirits into New York and California, two of the largest U.S. spirits markets. The expanded deal covers the distillery's core bourbon, whiskey finishes, vodka, rum, and gin alongside newer innovations including Mountain Shot, Honey Whiskey, and its first ready-to-drink product, Breckenridge Vodka Seltzers. Southern Glazer's already distributes the brand in Massachusetts, Rhode Island, Kansas, and Missouri, and management says the expansion meaningfully strengthens its ability to scale distribution and accelerate long-term U.S. growth. No financial terms or expected revenue contribution were disclosed, so the near-term impact on Tilray's consolidated results is not quantifiable from this release.

•1mo ago

By Popular Demand: Tilray Beverages Makes Popsicle Hard Firecracker a Permanent Flavor

Tilray Beverages is making Popsicle Hard Firecracker a permanent, year-round flavor in the Popsicle Hard portfolio after an overwhelmingly positive consumer response to its limited-edition seasonal launch. The cherry, lemon-lime and blue raspberry flavor joins Hard Cherry, Hard Grape and Hard Orange in the year-round lineup, giving U.S. consumers 21+ nationwide retail access to a 5% ABV flavored malt beverage produced in partnership with The Magnum Ice Cream Company, owner of the Popsicle brand. VP of Brand Carrie Shafir framed the move as evidence that nostalgia-driven flavors can capture growing demand for flavor-forward adult beverages. No financial figures were disclosed, so the news is a brand-momentum positive for Tilray's beverage segment but financially immaterial near term.

•1mo ago

Award-Winning BrewDog Unleashes Liquid Visions, a Bold New Craft Beer Series Built to Light Up Retail Shelves

Tilray Brands’ subsidiary BrewDog launched the 'Liquid Visions' premium craft beer series, initiating a nationwide rollout across major UK grocery retailers including Tesco and Sainsbury’s. The four-beer lineup features bold designs and high hop intensity, with ABVs ranging from 6% to 8% and 26g of hops per litre in every 440ml can. Management highlighted the launch as a strategic move to reinforce BrewDog’s leadership position and support Tilray’s broader international beverage portfolio expansion.

•2mo ago

BrewDog Wins Big at the 2026 World Beer Awards with a Sweeping Show of Brewing Excellence

BrewDog, a subsidiary of Tilray Brands, secured multiple accolades at the 2026 World Beer Awards, including Gold and Scotland Country Winner honors for Hazy Jane, Wingman, and Mackie’s Two Scoops. Rajnish Ohri, President of International at Tilray Brands, noted that the awards validate the strength of BrewDog’s portfolio and the team's commitment to innovation. Punk IPA, Lost Lager, Black Heart, and the non-alcoholic Mello range also received medals, reinforcing the brand's breadth and global appeal.

•2mo ago

Tilray Strengthens Global Medical Cannabis Leadership with Major Production Increase to Meet International Demand

Tilray increased total annual cannabis cultivation capacity to approximately 275 metric tonnes from 210, driven by expanded output in Quebec and Portugal to meet accelerating international demand. The Quebec facility added 30 metric tonnes of capacity and is on track for EU-GMP certification within 12 months, enabling direct shipments to Portugal and Australia. The Portugal facility also ramped up production to strengthen supply to Germany and the UK, reinforcing Tilray's position as a leader in medical cannabis.

•2mo ago

Tilray Medical Welcomes Progress in Germany’s Medical Cannabis Framework and Supports Continued Policy Development

Tilray Medical voiced support for new guidance from German health associations KBV and GKV-Spitzenverband regarding the prescription of standardized full-spectrum cannabis extracts, viewing it as a step toward greater regulatory clarity. The company highlighted its strategic advantages in the region, noting it holds a 45% market share in Germany's medical cannabis oil market and reaches approximately 16,000 pharmacies through its CC Pharma distribution network. President of International Rajnish Ohri emphasized that while the guidance is positive, legislative clarity is still needed to ensure durable legal certainty for physicians and patients.

•2mo ago

Montauk Brewing Company Expands Its Coastal Footprint with New North Shore Brewpub

Montauk Brewing Co., a subsidiary of Tilray Brands, has expanded its footprint with the opening of a second brewpub in Port Jefferson, New York. The new 800-square-foot location on Long Island's North Shore features brand staples like Wave Chaser IPA and aims to replicate the coastal vibe of the original location. An official ribbon-cutting ceremony is scheduled for August 19 to celebrate the expansion with the local community.

•2mo ago

Tilray Medical Accelerates the Commercial Expansion of Tilray Medical-Branded Cannabis Medicines in the UK with First Direct-to-Patient Launch Through Lyphe Clinic and Lyphe Dispensary

Tilray Medical launched its branded cannabis flower products in the UK through the Lyphe Clinic and Lyphe Dispensary, establishing a direct-to-patient distribution channel. This initiative marks a significant milestone in integrating the Lyphe Group, which Tilray acquired in April 2026, by connecting European cultivation with local clinical infrastructure. The rollout is expected to expand over the coming months, leveraging the company's global production network and EU-GMP-certified facilities to support commercial growth in the regulated UK market.

•2mo ago

Montauk Brewing Company Announces New Collaboration with Morning Brew Inc.

Montauk Brewing Company, a subsidiary of Tilray Brands, announced the launch of 'The Morning Brew,' a limited-edition blonde ale created in collaboration with media company Morning Brew Inc. The 5% ABV beer features coffee beans and is part of the Brew Barn Series, positioned as a light summer beverage available on tap and in 4-packs. The partnership extends beyond the product release, with plans to feature Montauk Brewing’s Brewathlon on Morning Brew’s digital platforms leading up to the 2026 NYC Marathon.

•2mo ago

Hi*Ball® Energy Powers into the English Football League with Wolverhampton Wanderers Partnership

Hi*Ball Energy, a subsidiary of Tilray Brands, has partnered with Wolverhampton Wanderers Football Club to become the Official Energy Drink Partner for the EFL Championship season. This agreement represents Hi*Ball's first sports partnership in the UK, utilizing matchday presence at Molineux Stadium and digital channels to drive brand awareness and consumer trial. The collaboration aligns with Tilray's strategy to expand Hi*Ball's footprint in the UK beverage market through retail growth and cultural relevance.

•2mo ago

Breckenridge Distillery Turns Colorado’s Famous Palisade Peaches into a Fresh Pour of Summer with New Peach Whiskey

Breckenridge Distillery, a Tilray Brands subsidiary, launched Breckenridge Peach Whiskey, a 36% ABV expression crafted with locally sourced Palisade peaches. The new product is available immediately in Colorado and for home delivery, with a planned rollout to national retailers in Fall 2026. This release builds on the success of the distillery's Honey Whiskey and supports Tilray's craft beverage portfolio expansion.

•2mo ago

BrewDog Claims London's Summer Park Season with ‘Park IPA’

BrewDog, a subsidiary of Tilray Brands, launched a 'Park IPA' campaign in London to rebrand its flagship Punk IPA for the summer park season. The initiative includes a partnership with Deliveroo to distribute 20,000 chilled samples and retail activations in major supermarkets like Co-op, Tesco, and Sainsbury's. Based on research showing 70% of young Londoners drink in parks, the campaign aims to position Punk IPA as the central beverage for outdoor social occasions.

•2mo ago

Tilray Brands Expands THC Beverage Innovation with the Launch of Mollo Lite Blackberry Lemon Seltzer Multi-Pack

Tilray Brands launched the Mollo Lite Blackberry Lemon Seltzer 4-Pack, introducing a low-dose, sessionable THC beverage format to the Canadian market. Each 355 mL can contains 2.5 mg of THC and 5 mg of CBG, with a four-pack totaling 10 mg of THC and 20 mg of CBG, designed for social occasions. President Blair MacNeil stated the launch reinforces the company's ability to anticipate category trends and expand choice for adult consumers.

•2mo ago

Tilray Brands Delivers Record Fiscal 2026 Revenue and Adjusted EBITDA; Demonstrating the Strength of its Diversified Global Platform Across Cannabis, Beverage, Hospitality and Wellness

Tilray Brands reported record fiscal 2026 revenue of $915.5 million, up 11% year-over-year, alongside record adjusted EBITDA of $61.1 million. International medical cannabis revenue surged 34%, and the beverage segment grew 6%, fueled by the recent BrewDog acquisition which created a pro forma platform of approximately $500 million. The company ended the year with approximately $235 million in cash and marketable securities, reducing net debt to just $0.7 million, and provided FY2027 guidance for adjusted EBITDA of $68 million to $75 million.

•3mo ago

Revolver Brewing Becomes Revolver Beer and Spirits, Extending the Blood & Honey Brand into Whiskey, Gin and Vodka

Tilray subsidiary Revolver Brewing has rebranded to Revolver Beer and Spirits, announcing an expansion of its Blood & Honey brand into whiskey, gin, and vodka. The new spirits are bottled at 40% ABV and feature a blood orange and honey profile, with prices ranging from $19.99 to $29.99. The product line will be available exclusively in Texas starting today.

•3mo ago

Tilray Brands Launches ZONNA, Introducing New THC Pouches for Cannabis Consumers

Tilray Brands introduced ZONNA, a new brand of fast-acting THC pouches designed to provide a discreet, smoke-free, and convenient cannabis experience. The product utilizes Capsoil technology and offers a precise 10 mg dose of THC per pouch, with packaging containing 15 pouches for a total of 150 mg per container. ZONNA Bubble Pink is now available at licensed cannabis retailers across Canada, produced and distributed by subsidiary Aphria Inc.

•3mo ago

BrewDog and Tilray Brands Unlock £1 Million Bar Tab for Football Fans Across England, Scotland and Ireland

Tilray Brands and its subsidiary BrewDog announced a £1 million bar tab promotion starting July 20, 2026, running through September 30 at participating pubs in England, Scotland, and Ireland. The promotion allows fans to redeem two free pints per person via the BrewDog Treats loyalty platform, valid at company-owned locations while stocks last. CEO Irwin Simon framed the initiative as an effort to bring people together and sustain the energy of major sporting events throughout the summer.

•3mo ago

Tilray Medical Announces Commercial Launch of Medical Cannabis in Panama, Expanding Patient Access Across Latin America

Tilray Medical announced the commercial launch of its first medical cannabis product, Tilray Oral Solution CBD100, in Panama. The launch is executed through a joint venture with Solana Life Group and distribution via Farmacias Arrocha, leveraging EU-GMP-certified production facilities in Portugal. The company now serves patients in over 20 countries across Europe, Australia, Canada, and Latin America as part of its global expansion strategy.

•3mo ago

Breckenridge Distillery Launches Breck Vodka Seltzer, a Crisp New Ready-to-Drink Line Born in the Rockies

Tilray Brands subsidiary Breckenridge Distillery launched Breck Vodka Seltzer, a new ready-to-drink line available in four flavors. The product is currently rolling out to Colorado retailers with a national expansion planned for Fall 2026. The seltzers are priced at $11-13.99 for a 4-pack and $18.99-19.99 for an 8-pack variety, featuring 5% ABV.

•3mo ago

Breckenridge Distillery Earns Double Gold for Rum Cask Finish at New York International Spirits Competition

Breckenridge Distillery, a subsidiary of Tilray Brands, earned Double Gold with a 96-point score for its Rum Cask Finish at the New York International Spirits Competition, topping a field of more than 1,400 entries from 39 countries. The distillery was also named 2026 Colorado Distillery of the Year for the sixth time, with four additional expressions — Cognac Cask Finish, Peat Fetish, Vodka, and Casa Breck Tequila Blanco — each earning Gold at 95 points. The Rum Cask Finish has now won back-to-back Double Golds at both NYISC and the San Francisco World Spirits Competition.

•4mo ago

Tilray Brands Strengthens Global Medical Cannabis Platform and Canadian Patient Access Through HelloMD Acquisition

Tilray Brands announced the acquisition of HelloMD Corporation, a digital healthcare and patient engagement platform, to strengthen its global medical cannabis strategy. The deal creates a fully vertically integrated medical cannabis framework for Tilray in Canada by connecting cultivation, clinical expertise, and fulfillment. Financial terms of the transaction were not disclosed, and the acquisition is subject to formal Court approval.

•4mo ago

Tilray Medical Expands Medical Cannabis Access for Veterans Through Lyphe Clinic at Aldershot’s Armed Forces Weekend

Tilray Medical is promoting its 'Lyphe for Veterans' program at the Armed Forces Weekend in Aldershot, UK, aiming to educate military personnel on regulated medical cannabis access. The program, launched in late 2025, removes financial barriers for UK veterans by covering consultation fees, prescription costs and delivery services through the Lyphe Dispensary. This activation follows Tilray Brands' acquisition of Lyphe Group in April 2026, establishing a vertically integrated platform for clinical care and pharmaceutical distribution in the UK.

•4mo ago

Breckenridge Distillery Rum Cask Finish Awarded Highest Honor at San Francisco World Spirits Competition

Breckenridge Distillery, a subsidiary of Tilray Brands, secured top accolades at the San Francisco World Spirits Competition, including a Double Gold for its Rum Cask Finish. The Rum Cask Finish achieved the highest distinction with a score of 97 points, awarded only when a judging panel unanimously awards gold, while the Breckenridge Honey Whiskey also earned a gold medal. These wins highlight the quality of Tilray's craft beverage portfolio, reinforcing the brand's presence in the premium spirits market.

•4mo ago

BrewDog Bars Draw Record Fan Turnout as Global Tournament Fever Drives Double-Digit Growth

BrewDog, owned by Tilray Brands, reported record fan turnout and double-digit sales growth across its UK bar network during the FIFA World Cup. The event accelerated demand for Tilray's American craft portfolio, with SweetWater, Montauk, and Blue Point selling through initial inventory allocations in the first week. CCO Lauren Carrol highlighted the strength of the platform and the enduring role of bars as community gathering places during major sporting events.

•4mo ago

Breckenridge Distillery Releases Limited Single Barrel Bourbon Collection

Breckenridge Distillery, a subsidiary of Tilray Brands, announced the limited release of its Single Barrel Bourbon Collection, featuring 12 hand-selected expressions aged at least five years. Each barrel is proofed individually between 100.4 and 120.5 to highlight unique flavor profiles, with bottles priced between $69.99 and $89.99. The collection is available immediately in Colorado local retailers, offering a snapshot of the distillery's high-altitude aging character.

•4mo ago

Hi*Ball Energy Arrives in the UK, Leading a New Wave of Clean Energy

Tilray Brands has launched its Hi*Ball sparkling energy water brand in the UK, initially available through Amazon UK and BrewDog.com. The product line features four fruit-forward flavors packaged in 330ml cans containing 100mg of natural caffeine, priced at a recommended £1.90 per can. Management highlighted the growing demand for clean energy options and stated that this launch is a stepping stone for further expansion across Europe, the Middle East, Africa, and Asia Pacific.

•4mo ago

Breckenridge Distillery Celebrates America's 250th Anniversary with the Launch of Patriotic Reserve Bourbon Whiskey

Breckenridge Distillery, a subsidiary of Tilray Brands, introduced Patriotic Reserve Bourbon Whiskey, a limited-release blend created to celebrate the United States' 250th anniversary. The 86-proof bourbon features a high-rye mash bill and is priced at $34.99 to $39.99 for a 750ml bottle, now available at national retailers and via home delivery. CEO Bryan Nolt emphasized the product as a tribute to American resilience and independence, intended for Fourth of July celebrations.

•4mo ago

BrewDog USA Brings Summer Soccer to Life with Watch Parties and Fan Events in Las Vegas and Across Ohio

BrewDog USA, a subsidiary of Tilray Brands, is launching a summer soccer programming initiative across its U.S. locations to drive foot traffic during the global tournament. The campaign features live watch parties in Las Vegas and Ohio, offering drink specials like $5 pints in Ohio and $8 pints in Vegas, along with contests for custom coolers. This marketing push highlights Tilray's focus on experiential retail and community engagement through its craft beer portfolio.

•4mo ago

Breckenridge Brewery Launches a Colorado-Wide Soccer Celebration with Fan-First Activations

Breckenridge Brewery, a subsidiary of Tilray Brands, has launched a series of watch parties and themed activations across Colorado to coincide with a major international soccer tournament. The campaign includes interactive games like foosball and 'PK for Pints' alongside match-day food and drink specials at its taprooms and partner locations. As part of the celebration, the brewery is offering a limited-release WC Kölsch and branded soccer-themed merchandise. The events are designed to drive engagement at specific venues including the Farm House, the Brew Pub, and the Fort Collins taproom. Senior Brand Manager Kayt Smith highlighted the initiative as a way to foster connection and community through shared experiences centered around craft beer and the excitement of the tournament.

•4mo ago

Fresh From the U.S., BrewDog Unleashes Iconic American Craft Beers Across the U.K.

Tilray Brands is launching 24 of its owned American craft beer brands in the United Kingdom through a distribution partnership with BrewDog. The launch includes iconic brands such as Sweetwater, Shock Top, and Terrapin, initially available on draught in BrewDog bars and online. Tilray views this as a major milestone in its global beverage strategy, aiming to expand its non-cannabis portfolio across retail and on-trade channels in Europe.

•4mo ago

Tilray Medical Germany Launches ARX™, a New Premium Medical Cannabis Brand Cultivated in Germany

Tilray Brands announced the launch of ARX, its first premium medical cannabis brand developed and cultivated in Germany. The brand is produced at the Aphria RX facility in Neumünster using genetics from the Broken Coast library and adheres to strict EU-GMP standards. ARX will debut at Mary Jane Berlin 2026 and will be distributed nationally through partners CC Pharma and 14U Pharma.

•4mo ago

BrewDog Shakes Up RTD Shelves Across the UK with New Nostalgia-Led Wonderland Cocktails

BrewDog, a subsidiary of Tilray, is launching a new range of nostalgic-flavored RTD cocktails, including the Pear Drop Margarita and Fizzy Toffee Apple Martini. The Wonderland range is designed to disrupt the RTD market with bold, throwback-inspired flavors at 10% ABV in a convenient 200ml format, targeting pre-drinks and spontaneous social occasions. BrewDog’s COO, Lauren Carrol, believes the new range has the potential to drive real excitement, trial, and incremental growth within the category, supported by in-store activations and digital campaigns.

•5mo ago

BrewDog Announces Partnership with Underbelly as Official Beer Supplier of Underbelly at the Edinburgh Fringe

BrewDog, a subsidiary of Tilray Brands, entered a 12-month partnership with Underbelly to become the official beer supplier for key UK festivals and venues, including the Edinburgh Fringe. The agreement covers Underbelly Boulevard Soho, Christmas in Trafalgar Square, and SKATE at Leicester Square, with taps featuring BrewDog favorites like Lost Lager and Punk AF. Executives highlighted the opportunity to drive brand awareness and trial among global visitors attending these high-profile live entertainment events.

•5mo ago

10 Barrel Brewing Launches Clean Slate and Salty Sips, Expanding RTD Line with Functional N/A and Low-Sugar Cocktails

10 Barrel Brewing, a subsidiary of Tilray Brands, launched two new ready-to-drink cocktails: Clean Slate and Salty Sips. Clean Slate is a non-alcoholic functional beverage with 113mg of caffeine, while Salty Sips is a 5% ABV vodka cocktail containing only 2 grams of sugar. The products are currently available in the Pacific Northwest with plans to expand across the West Coast.

•5mo ago

Manitoba Harvest Launches Superfood Smoothie Boosters, Exclusively at Sprouts Farmers Market Nationwide

Tilray Brands' subsidiary Manitoba Harvest launched Superfood Smoothie Boosters, available exclusively at Sprouts Farmers Market stores nationwide. The new plant-based product line features two flavors, Glowing Greens and Radiant Reds, with each 15-gram serving providing 6-7 grams of protein and 3 grams of fiber. This launch expands Manitoba Harvest's distribution, which currently spans approximately 17,000 retail stores across North America.

•6mo ago

Tilray Brands Positioned for U.S. Expansion Amid Historic Cannabis Rescheduling

Tilray Brands celebrated the federal rescheduling of cannabis from Schedule I to Schedule III, a move the company describes as a defining shift in U.S. policy that aligns federal law with medical needs. CEO Irwin D. Simon emphasized the company's readiness to capitalize on this change, citing over 7 million square feet of global cultivation capacity and existing operations in more than 20 countries as key competitive advantages. The company is actively evaluating participation in a CMS pilot program to supply medical cannabis to Accountable Care Organizations, positioning itself as a leader in the emerging regulated U.S. market.

•6mo ago

BrewDog USA Doubles Down on Headliners and Ignites Next Wave of Innovation for Spring and Summer

BrewDog USA, a subsidiary of Tilray Brands, unveiled its spring and summer product lineup, emphasizing core brands like Elvis Juice and Hazy Jane alongside new innovations targeting the beverage market. The expansion includes the launch of Juice Club, a non-alcoholic lineup featuring four distinct flavors, and Baby Hazy, a lower-alcohol option designed for the growing moderation segment. BrewDog is also initiating a marketing campaign for Elvis Juice and partnering with Columbus-based organization Gigi’s to donate a portion of BrewDog IPA sales to support homeless dogs.

•6mo ago